How to Change the Campaign Type on OptinMonster?
Emel DalabasmazOptinMonster lets you change an existing campaign’s type through Design → Campaign Details → Campaign Type → Apply. The container changes, but the elements inside are not automatically rearranged or reconfigured.
Source: OptinMonster’s campaign-type guide, checked September 6, 2026. The source’s displayed update date is March 7, 2021; verify the controls in your account if the interface differs.
Change the type and inspect the result
Open the campaign builder’s Design view, edit Campaign Details and choose the new type from its dropdown. Apply the change and review the adjusted preview. OptinMonster documents fullscreen-to-inline as one example.
Do not treat a changed preview as a finished redesign. Text, images and form elements that worked in a large container may need different sizing or spacing in a compact format.
Check the new layout
The following checklist is editorial guidance, not a claim of testing in an OptinMonster account.
| Area | What to inspect |
|---|---|
| Heading and body | Text fits and the offer is still understandable |
| Images | Cropping and dimensions suit the new container |
| Fields | Labels, inputs and validation remain readable |
| Main action | The button is visible and communicates the next step |
| Dismissal, where applicable | Visitors can close the campaign easily |
| Confirmation | The post-submit view also fits |
| Mobile | Content does not overflow or cover essential controls |
Test with the actual copy and images, not only the template placeholders. Long text can reveal layout problems that a short preview does not.
Verify placement and behavior separately
Decide where the revised format should appear on your website. If you switch from an overlay to an inline format, verify the installation and placement appropriate to that format; the type-change article alone is not a complete inline-embedding guide.
Check the intended page and an excluded page, then submit a controlled test contact if the campaign contains a form. Inspect the destination record and expected follow-up. A successful visual change does not prove the integration still produces the intended outcome.
Keep a record of the change
Record the old type, new type and pages tested. If the result is not usable, restore the prior setup or finish the layout work before exposing it to more visitors. Avoid changing the offer, targeting and format simultaneously unless you intend to evaluate the whole redesigned experience.
If an expected type is unavailable, check your account’s available options and current vendor documentation. The reviewed article does not establish a complete plan-by-type matrix, so a missing option alone is not enough to diagnose the cause.
Browse OptinMonster help for related setup guides, or review OptinMonster integrations when validating form delivery.
Questions before you decide
Frequently asked questions
Why does my OptinMonster layout need adjustment after changing campaign type?
OptinMonster documents that the container adjusts to the new campaign type, while the arrangement and settings of its elements remain unchanged. Inspect and adjust those elements to suit the new format.
About the author
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing