How to Activate and Inactivate Your OptiMonk Campaign?
Emel DalabasmazNew OptiMonk campaigns start inactive, so nothing shows on the site until you flip them on. You turn a campaign on or off from the Campaigns list with the Active/Inactive toggle. That path is still current in OptiMonk's campaign management article (18 November 2025).
Inactive is the safe default while you finish design, targeting and the integration. Active means visitors see it under your display rules, immediately.
Turn a campaign on or off
- Log in at app.optimonk.com.
- Open Campaigns in the navigation bar.
- Find the campaign. Click the Active/Inactive toggle.
The toggle is the whole control. There is no separate "publish" screen.
If the campaign is Active and you still see nothing on the site, the snippet may be missing, targeting may be too tight, or the pageview cap may be spent. OptiMonk's diagnostics and the Campaign Errors & Alerts panel are the next place to look. Confirm the campaign is Active first.
Pause vs archive vs delete
Inactivate if you will turn it back on this week. The campaign stays in the main list.
Archive if you want it off the list but want the stats. Three-dot menu (⋮) at the end of the row → Archive. Filter status to Archived later, then ⋮ → Restore. Restored campaigns come back Inactive.
You can archive several at once: hover to show checkboxes, select, then Archive in the upper right.
Delete only if you are sure. Archive is the reversible option.
Duplicate, then activate the copy
⋮ → Duplicate creates a "(Copy)" campaign. It starts inactive. Change domain, offer or targeting before you toggle it on, or you will show two overlapping campaigns.
Why is my OptiMonk campaign not showing?
The usual cause is that it is still Inactive. After that: snippet not in <head>, targeting excluding the page you are on, or the monthly pageview cap hit 100%. OptiMonk emails you at 80% and at 100% of the cap; campaigns then stop until the first of the month or you upgrade. See OptiMonk pricing.
Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing