10 builders · Editorial ranking
Popup builder software ranking
All 10 builders in our directory, ranked for small and growing sites. Compare prices, free plans and the trade-offs that matter.
All popup builders, ranked
Showing 10 of 10 builders. Editorial ranks stay fixed.
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Paid entry prices are in USD, with billing terms shown for each plan. Allowances differ; an entry price may exclude the features you need.
| Rank | Popup builder | Best fit & our take | Paid entry / month | Free option | Main trade-off |
|---|---|---|---|---|---|
| 01 | OptiMonkRead review of OptiMonk | Ecommerce campaigns A generous free starting point and room to run multiple campaigns make it our first shortlist for a growing store. | $29: OptiMonk pricing Essential, per month Billing details for OptiMonkAnnual billing is $19/month ($228/year) for Essential. Growth is $99/month or $69/month billed annually ($828/year). Premium is $249/month or $179/month billed annually ($2,148/year). Each paid tier has extra pageview steps. Shopify App Store lists the same monthly rates. OptiMonk's FAQ says branding stays on the free plan; the Shopify listing reserves Key Account Manager for Premium. Recorded | Free plan 10,000 pageviews / month | Your whole site's pageviews count toward the allowance, even when a popup only targets a few pages. |
| 02 | PopupsmartRead review of Popupsmart | Simple, AI-native popup creation A simple, AI-native popup builder: describe your idea, generate a popup with AI, then refine it in the no-code editor. | $32.50: Popupsmart pricing Basic, per month, billed annually Billing details for PopupsmartHeadline paid rates on popupsmart.com/pricing are annual monthly-equivalents (Basic $32.50, Advanced $57.50, Pro $82.50, Expert $132.50). Monthly billing is $39 / $69 / $99 / $159. The Shopify App Store also lists a $19/month Starter plan (25K pageviews) that the website pricing page does not show. Recorded | Free plan 5,000 pageviews / month | A/B testing requires Advanced. The free plan allows one live popup and has no analytics. |
| 03 | PoptinRead review of Poptin | Popups and forms on a budget Visitor-based billing and a free entry plan suit teams that want to start with capture and add email later. | $25: Poptin pricing Basic, per month Billing details for PoptinChecked 6 Sep 2026 on Poptin's pricing page and Shopify listing. Popup-only monthly cards displayed Basic $25, Pro $59 and Agency from $119, with printed annual totals of $240, $564 and $1,140. The combined Emails & Poptins route adds active-contact and email allowances; its Growth price was not reliably exposed in the returned text. Recorded | Free plan 1,000 visitors / month | The free allowance is small. Adding email introduces separate contact and sending limits. |
| 04 | OptinMonsterRead review of OptinMonster | WordPress lead generation A useful shortlist for WordPress teams that need targeted campaigns and can budget for the required feature tier. | $7: OptinMonster pricing Basic, per month, billed annually Billing details for OptinMonsterIntro annual rates are 60% off for 12 months (Basic $7, Plus $19, Pro $29, Growth $49 per month billed annually). Renewals are at the listed full price of $210, $570, $870 and $1,470 a year. Monthly billing is $21, $57, $87 and $147. Metered on campaign impressions, not site pageviews. Plan names are still Basic, Plus, Pro and Growth. OptinMonster is part of Awesome Motive, not Semrush. Recorded | None No free plan or trial | Exit-Intent starts on Pro. The $7 Basic offer is introductory; Basic renews at $210 per year. |
| 05 | PrivyRead review of Privy | Capture with email and SMS Moves up the list when you want onsite capture and follow-up marketing in the same platform. | $24: Privy pricing Pop-ups & Displays, per month Billing details for PrivyCurrent new-account entry points are Displays at $24/month for up to 10,000 average monthly pageviews and Email + SMS at $30/month for up to 1,500 mailable contacts with 250 SMS credits. Higher usage changes the selected amount. Recorded | Free trial only No ongoing free plan | The entry price covers Displays. Email and SMS have separate contact and message allowances. |
| 06 | SleeknoteRead review of Sleeknote | Campaigns across several sites Unlimited domains, campaign controls and support make it worth considering once a basic popup tool feels restrictive. | $69: Sleeknote pricing Core (0–25,000 monthly visitors), per month Billing details for SleeknoteThe site delivered €62 monthly or €49 per month billed annually for Core at 0–25,000 visitors. Shopify showed a $69/month US starting label. Prices are regional; confirm currency, tax, band and checkout. Recorded | Free trial only 14-day trial | A higher starting budget, regional prices and a separate gamification package need to fit your plans. |
| 07 | Hello BarRead review of Hello Bar | Bars and focused site messages A practical option for announcements and capture when you already have a platform to handle follow-up. | $39: Hello Bar pricing Growth, per month, billed annually Billing details for Hello BarThe live page is internally inconsistent: purchase cards show Growth $39, Premium $69 and Elite $129 per month billed annually, while the detailed table shows $29/$49/$99. The prominent card price is stored here; confirm checkout and renewal. Meter is displayed popup views. Starter has 5,000 lifetime views. Recorded | Free plan 5,000 lifetime popup views | The free allowance is lifetime, not monthly. Conflicting price tables make checkout confirmation necessary. |
| 08 | AdoricRead review of Adoric | Capture and product recommendations Worth a closer look when merchandising widgets or browser-state targeting are part of the same project. | $100: Adoric pricing Basic, per month Billing details for AdoricThe general website route displayed Basic at $100/month for 300,000 pageviews and three domains. The separate Shopify app displayed order-based tiers from $4.99/month and a Free card; Adoric's Shopify FAQ limits Free to development stores, so live-store eligibility needs confirmation. Recorded | Free plan Eligibility depends on product | Website and Shopify plans differ. The website entry price is $100; confirm free eligibility for a live Shopify store. |
| 09 | Alia PopupsRead review of Alia Popups | Dedicated Shopify capture testing A specialist choice for Shopify teams investing in automated experiments alongside an existing email or SMS platform. | $100: Alia Popups pricing 20,000 visitors (Shopify listing), per month Billing details for Alia PopupsShopify lists $100/month for 20,000 visitors, $200 for 50,000, $300 for 100,000 and $400 for 300,000. Alia’s website shows different Basic pricing, including $200 for 20,000 visitors, and a Fully Managed option. Confirm the plan and charge in checkout; the $100 entry is the Shopify listing, not a reconciled quote. Basic has a 14-day trial; the help centre describes 30 days for Fully Managed. Recorded | Free trial only 14-day Basic trial | The Shopify listing and vendor website show different prices. Confirm your plan and charge at checkout. |
| 10 | WisepopsRead review of Wisepops | Managed onsite marketing Moves up the list for teams that want help running several onsite channels and have a larger campaign budget. | Request a quote: Wisepops pricing Price depends on plan and service scope Billing details for WisepopsChecked September 6, 2026. Wisepops routes pricing to a demo page without a public tier grid. The homepage says the high-touch offer starts at $499/month and annual plans get two months free. G2's provider-supplied record, updated July 24, 2026, lists Kick-Starter from $599/month for 1 million pageviews. Shopify separately lists $299/month for 500,000 pageviews or $2,990/year. Confirm route, allowance, service, currency, tax, renewal and overage in writing. Recorded | Free trial only Trial availability depends on offer | Service scope and traffic affect the quote. Evaluate the separate Shopify offer against the managed service. |
How we rank popup builders
The ranking answers one question: which builders should a small or growing site evaluate first for self-service lead capture? It covers our current directory and reflects that buying situation.
Fit and the cost of getting started take priority. Campaign controls and growth limits help us weigh the trade-offs. When options are close, we favor an accessible evaluation and a smaller initial commitment.
Positions are chosen editorially. There are no numerical weights, composite scores or measured quality gaps between adjacent ranks. Sorting by price or name changes the table's display order; the editorial rank stays the same.
- Fit for self-service lead capture
- We start with a small or growing site whose team wants to build and run its own popups. A specialist Shopify testing service or a managed marketing package serves a different buyer, so it can rank lower here while being the better choice for that buyer.
- Cost of a usable plan
- We favor a practical way to evaluate the product and a modest initial commitment. We consider free-plan limits, the paid tier needed for the campaign, annual commitments and renewal pricing. The lowest advertised number alone does not decide the order.
- Campaign controls and workflow
- We consider the documented forms, targeting, testing and integrations relevant to capture. Access matters as much as a feature's presence: A/B testing on a higher tier has a different cost from testing included in a starting plan.
- Limits as the site grows
- We consider how traffic allowances, domains, contacts and additional services change the commitment. Each row calls out a trade-off so you can see where the recommendation may stop fitting your site.
Evidence behind the recommendations
Product claims come from vendor pricing pages and documentation recorded in our tool profiles, reviews and comparisons. Every table row links to its review and pricing source, alongside a reason to consider the builder and a material limitation.
This page does not report hands-on testing of every builder, a controlled conversion test or a script-speed benchmark. Customer feedback can provide context in the linked reviews, but star ratings and vendor performance claims do not determine these positions.
About our editorial approach →Pricing, uncertainty and review dates
Prices retain their own research dates and billing caveats. Site pageviews, popup displays, visitors and contacts are different units. Annual prices are monthly equivalents, and an introductory rate may increase at renewal. Conflicting vendor offers remain flagged; we do not treat an unknown price as zero.
The editorial order was reviewed on . That date is separate from the pricing dates in the table. Updates are manual, so verify current terms at the source and use the linked comparison when your requirements differ from the default use case.
Frequently asked questions
Answers to the questions that matter when using this ranking to choose a builder.
Why is OptiMonk ranked first?
For the small, growing sites this ranking targets, we favor OptiMonk's free starting allowance and ability to run multiple ecommerce campaigns. That is an editorial recommendation for this use case. It does not establish that OptiMonk has the easiest editor, fastest script or highest conversion rate.
Read the OptiMonk review →Does this ranking include every popup builder on the market?
No. It includes all 10 builders currently covered in our directory, each with an overview, review, pricing breakdown and alternatives page. Products outside that catalog have not been ranked here; their absence is not a negative assessment.
Browse the full directory →Which popup builders have a free plan?
Our profiles list a free plan for OptiMonk, Popupsmart, Poptin, Hello Bar, Adoric. Check the conditions: Hello Bar's free view allowance is lifetime, and Adoric's eligibility depends on the product and store type. The table's free-plan filter excludes trial-only offers.
Compare free options in the table →Can I compare the starting prices directly?
Only as a first budget check. The table shows USD monthly prices or monthly equivalents with the billing terms stated. Annual commitments, introductory discounts and different traffic allowances prevent a like-for-like comparison. Compare the tier that includes your required features at your expected usage, then check renewals and extra charges. Request a quote means the cost needs confirmation, not that the tool is free.
Check the billing details for each builder →Could a lower-ranked builder be better for my website?
Yes. A WordPress workflow may favor OptinMonster; capture with email and SMS may favor Privy. Dedicated Shopify testing can make Alia a stronger fit, while a team seeking managed onsite campaigns may prefer Wisepops. Use the best-fit column to make a shortlist, then compare those tools against your platform, budget and campaign requirements.
Compare your shortlisted builders →Does a higher rank mean a higher conversion rate?
No. This ranking uses published product information and the site's editorial research. We have not run a controlled conversion or performance benchmark across these builders for this page. Vendor case studies, customer ratings and campaign results are not combined into a score. Your audience, offer, timing and implementation need their own evaluation.
Read the ranking methodology →How current are the rankings and prices?
The editorial order was reviewed on September 17, 2026. Each pricing entry has its own recorded date and vendor source. The editorial review date does not mean every price or feature was rechecked that day. This page is not a live pricing feed; confirm the plan, allowance and final charge on the vendor's site before subscribing.
See pricing dates and sources →Narrowed it down to two?
Browse all comparisons →Read the full comparison for the pair you are considering, including plan limits, workflow differences and the reasons to choose each one.