Poptin Pricing

Poptin has two product lines on one pricing page. The Poptins line is Free, Basic ($25/mo), Pro ($59/mo) and Agency ($119/mo), metered on unique monthly visitors. Annual billing is 20% off. A second Emails & Poptins line sells contacts and sends; Capterra lists its Growth plan at $19/mo, but the vendor card we read did not print a dollar amount.

The screenshot below is from 2023. The numbers in the tables are current. Use the tables, not the image, if they disagree.

How much does Poptin cost?

Unlimited campaigns, forms and leads on every plan. Source: poptin.com/pricing, 23 August 2026.

The annual math is the monthly rate × 12 × 0.8. Poptin prints that as "$25 x 12" with "$240 billed annually" on the same card, which is easy to misread. $25 × 12 is $300; $240 is the discounted total.

How does Poptin count visitors?

A unique monthly visitor is anyone who loads a page with the snippet in the last 30 days. Several sessions still count as one visitor, unless they delete cookies or use a different device or browser. Bots are not counted. Source: How does Poptin count visitors?, updated 13 January 2025.

That is not the same as a view. A view is counted every time a campaign actually appears. 1,000 visitors and 100 displays = 100 views. Source: How does Poptin count views?.

Hit the visitor cap and campaigns stop for everyone, new and returning. An admin-only frontend notice ("You're losing new leads & sales") can be turned off in Profile settings. Turning the notice off does not keep campaigns running. Walkthrough: disable the monthly-limit popup.

What do you actually get on each Poptins plan?

The compare table checks the same campaign types, triggers, targeting rules, A/B testing, analytics, 70+ native integrations, Zapier, Make and webhooks on Free through Agency. Paid plans buy:

• more unique visitors
• more domains (1 → 4 → unlimited)
• autoresponder sends (1,000 / 5,000 / 15,000)
• unbranded widgets (confirm Free yourself; Poptin's own locales disagree)
• Agency: user creation for people who do not already have a Poptin account, plus premium support and phone in the table

Manage accounts (subaccounts) and manage users (share access) are listed on every card, including Free. Sharing with an existing Poptin login is a paid-plan path in the help article updated 3 August 2026. Creating a brand-new user is Agency.

What is the Emails & Poptins line?

A toggle on the same URL. Free on that line: 250 active contacts, 500 emails, 1,000 visitors, 1 domain. Growth: 500 active contacts, unlimited emails, 5,000 visitors, unlimited domains, premium support. Capterra and Software Advice list Growth at $19/mo. We could not read a dollar amount off the vendor Growth card itself, so treat $19 as a third-party listing until Poptin prints it.

Capterra also lists higher Agency visitor SKUs (300k $215, 500k $299, 1M $539, 2M $999) and 200,000 autoresponders on Agency. Those figures are not on the public cards we read. Unverified.

How does that compare with other popup builders?

Poptin is the cheap public-price option with a real free plan. Hello Bar meters views, not visitors, so a 50,000-view Growth cap is not comparable 1:1 with Poptin's 10,000-visitor Basic. Adoric's Shopify app is cheaper than Poptin at low order volume; Adoric web at $100 is not. Wisepops is the "talk to sales" end of the field, with a Shopify self-serve exception at $299/mo.

Head-to-heads: Poptin vs Adoric, vs Hello Bar, vs Mailmunch, vs Sumo, vs Wisepops. Product tour: Poptin.

Poptin pricing FAQs