Poptin is the better pick if you want a cheap, visitor-metered way to try exit intent and A/B tests. OptiMonk is the better pick if you run an ecommerce store and want gamified campaigns, cart rules and the support G2 scores at 9.7. OptiMonk's pricing page starts paid plans at $29 a month with a 10,000-pageview free plan. G2 rates OptiMonk 4.8 from 157 reviews.
Poptin's live rates were not re-fetched. Use poptin.com/pricing and Poptin pricing. Poptin's Shopify app, listed next to OptiMonk on 23 August 2026, is 4.9 from 317 reviews.
OptiMonk vs Poptin at a glance
| OptiMonk | Poptin | |
|---|---|---|
| Job | Ecommerce popups and personalisation | No-code popups and forms |
| Meter | Site pageviews | Visitors |
| Free plan | 10,000 pageviews, all types | Yes, usable |
| Entry paid | $29/mo Essential | See Poptin pricing |
| Shopify app | 4.8 / 420 reviews | 4.9 / 317 reviews |
| Stand-out | Wheel, cart rules, G2 support 9.7 | Lower commitment, visitor meter |
| Weak spot | Pageview jumps | Smaller template set; analytics noise |
Features
Both: templates, exit intent, timed and scroll triggers, A/B tests, ESP and ecommerce hooks.
OptiMonk goes further on campaign types (lucky wheel, pick-a-gift, scratchcard, Dynamic Content, UX Protector) and on Shopify cart data if you install the app. Poptin is the lighter editor. Reviewers have called out a smaller template library and analytics that can disagree with the site's own numbers.
Integrations: both cover Mailchimp, Shopify, WooCommerce, Magento, GTM, GA. Poptin also lists Salesforce, HubSpot and Marketo. OptiMonk's Klaviyo path is OAuth with field mapping and coupon properties. Archives: OptiMonk integrations, Poptin integrations.
Pricing
OptiMonk: $0 / $29 / $99 / $249 a month. Visitor-vs-pageview is the trap in this pair. A visitor can load six pages. OptiMonk counts six. Poptin, if it still meters unique visitors, counts one. That can make Poptin cheaper on a browse-heavy store even at a similar sticker.
Poptin's older plans on this site (Free / Basic $19 / Pro $49 / Agency $99) are 2023 copy. Do not budget from them.
Who should pick OptiMonk, and who should pick Poptin?
Pick Poptin to test exit intent without a Shopify-grade stack. Pick OptiMonk once the popup is part of the store's conversion work, not a side experiment. Product pages: OptiMonk, Poptin.
Is Poptin cheaper than OptiMonk?
Often, because the visitor meter is kinder than a pageview meter and the free plan is real. It is not cheaper if you then pay for a second tool to get cart rules, a wheel and Klaviyo OAuth. Run both free tiers for a week and compare the counters.
Which Shopify app has better reviews?
Poptin's listing is 4.9 from 317 reviews. OptiMonk's is 4.8 from 420. That is a tie for practical purposes. OptiMonk's G2 support score (9.7) is the clearer split, and it is a different site.
Does Poptin include A/B testing on the free plan?
Yes, in this site's current Poptin notes. OptiMonk does too. Split tests are not a reason to pick either tool over the other. Campaign types and the meter are.
Related comparisons
Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing