PopupBuilder.io

Comparison

OptiMonk VS Adoric Comparison

The verdict

OptiMonk is the default for ecommerce stores that want gamified popups: $29/mo or $19 yearly, 10k free. Adoric web Basic is $100/mo. Adoric is not the cheap-entry tool on the web. The Shopify app from $4.99 is.

Published January 24, 2023 · Last reviewed August 29, 2026

OptiMonk and Adoric at a glance

OptiMonk

$29

Essential, per month

Free tier
Free plan
Metered on
Monthly pageviews

OverviewPricingReview

Adoric

$100

Basic, per month

Free tier
Free plan
Metered on
Monthly pageviews

OverviewPricingReview

OptiMonk checked August 2026; Adoric checked August 2026. Both vendors change prices without notice — confirm on their own pages before you buy.

Who each one is for

Reasons to pick one over the other, taken from each tool's profile — not a feature-by-feature scorecard.

Choose OptiMonk if

Ecommerce stores that want spin-to-win and other gamified campaigns, plus a Klaviyo-ready capture layer, without paying extra for those campaign types.

  • Gamified campaign types (lucky wheel, pick-a-gift, scratchcard) ship on every plan
  • Free plan covers 10,000 pageviews with A/B testing and unlimited campaigns
  • Support scores 9.7/10 on G2; live chat is advertised under 3 minutes
  • Shopify app rated 4.8 from 420 reviews as of August 2026

Skip OptiMonk if

  • Billed on all site pageviews, not campaign impressions, so cost jumps with traffic
  • Template styling still needs trial and error, per recent G2 reviews
  • Mobile exit-intent needs a separate setup and is less reliable than desktop
  • After Essential, the next self-serve jump is Growth at $99 a month

Choose Adoric if

Shopify stores that want popups plus product recs on order-based billing, not a $100 web floor.

  • Shopify app is $4.99/mo for up to 100 store orders
  • Behaviour, cookie, HTML and event targeting on the web product
  • Shopify App Store rating 4.9 from 245 reviews as of 23 Aug 2026

Skip Adoric if

  • Web paid plans start at $100/mo, up from $9 in 2023
  • A/B tests and logo removal sit on $250 and $350 tiers
  • G2 rating could not be loaded; web review volume is thin

What G2 reviewers mention

Pulled from each product's G2 reviews page. We do not turn these into a score.

OptiMonk

Reviewers like

  • Users appreciate the ease of campaign creation with OptiMonk, enjoying user-friendly templates and efficient setup. (2 mentions)
  • Users commend the ease of creation of campaigns with OptiMonk, enhancing their overall marketing experience. (2 mentions)
  • Users find the ease of use of OptiMonk's campaign creation tools to be highly convenient and efficient. (2 mentions)
  • Users find the easy creation of campaigns with OptiMonk highly convenient and user-friendly after initial setup. (2 mentions)

Reviewers push back

  • Users find the difficult setup challenging, especially when targeting specific pages to conserve pageviews effectively. (1 mention)
  • Users find it difficult with editing issues, particularly when trying to change colors and fonts effectively. (1 mention)
  • Users find integration with Emarsys challenging, particularly when targeting specific pages due to pageview limitations. (1 mention)
  • Users face integration issues with OptiMonk, particularly regarding setup with Emarsys and pageview constraints. (1 mention)
  • Users find the lack of API integration with Emarsys to be disappointing and complicating their setup needs. (1 mention)

From G2 reviews of OptiMonk, collected August 2026. These are G2's own words, not our ranking.

Adoric

Reviewers like

  • easy to use. can see results quickly with increased number of leads.

Reviewers push back

  • Takes a little bit of time to learn how to use it.

From G2 reviews of Adoric, collected August 2026. G2 has few reviews of Adoric. These are G2's own words, not our ranking.

OptiMonk Essential is $29 a month, or $19 a month billed annually, with a 10,000-pageview free plan on optimonk.com/pricing (29 August 2026). G2 scores OptiMonk 4.8 from 157 reviews. Adoric web Basic is $100 a month for 300,000 pageviews (adoric.com/pricing). The Shopify app starts at $4.99/mo. Our 2023 Startup $9 figure is dead.

Pick OptiMonk if you sell online and you will use a wheel. Pick Adoric Shopify if recs on order billing is the brief. Do not pick Adoric web to save money.

OptiMonk vs Adoric comparison banner with the logos

OptiMonk vs Adoric at a glance

OptiMonk Adoric
Job Ecommerce popups, gamification, on-site personalisation Behavioural popups and recs
Meter Site pageviews Pageviews (web) or store orders (Shopify)
Free plan 10,000 pageviews, all campaign types, A/B on Free FAQ free / App Store 20 orders
Entry paid $29/mo or $19 yearly Essential (20k pageviews) $100/mo web Basic; Shopify from $4.99
Reviews G2 4.8 / 157; Shopify 4.8 / 420 Thin public web sample; Shopify 4.9 / 245
Stand-out Lucky wheel, Klaviyo OAuth, 9.7 G2 support Cookie / HTML / event targeting, recs

Sources: both vendor pricing pages, 29 August 2026.

Who wins on price?

OptiMonk, on the web. Essential yearly is $228. Adoric web Basic is $1,200. OptiMonk Free can still be cheaper than any paid Adoric web tier if you fit 10,000 pageviews.

Adoric Shopify from $4.99 can undercut OptiMonk Essential on a small store. Different SKU.

Who should pick which?

OptiMonk if you sell online, you will use a wheel or a cart offer, and you want the support G2 scores at 9.7. Adoric Shopify if order-based recs are the brief. Adoric web if you will use cookie and HTML rules at $100.

Does Adoric still start at $9?

No. Web Basic is $100/mo. The $9 Startup figure was this site's 2023 note. Shopify from $4.99 is a different product.

Related: OptiMonk pricing, Adoric pricing, OptiMonk, Adoric.

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Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing