OptiMonk Pricing

OptiMonk bills on monthly site pageviews, not campaign impressions. A free plan covers 10,000 pageviews on one domain. Paid plans start at $29 a month for Essential, or $19 a month if you pay a year up front, according to OptiMonk's pricing page (checked 23 August 2026). The Shopify app listing shows the same monthly rates: Essential $29, Growth $99, Premium $249.

That is cheaper than the 2023 list this site used to quote ($39 / $99 / $249). The meter has not changed. You still pay for every page load on the site, whether a campaign shows or not.

OptiMonk plans at a glance

Annual savings against monthly: about 34% on Essential, 30% on Growth, 28% on Premium. OptiMonk's public page advertises "Yearly SAVE 25%" as a round figure; the Shopify listing is more precise.

Campaigns, users and (on paid plans) the unbranded mark are not gated. You are buying pageviews and domains.

How OptiMonk counts a pageview

A pageview is any page load on a domain with the OptiMonk snippet, even if no campaign fires. It is not an impression.

That is the number that will surprise you if you came from OptinMonster, which meters campaign impressions. A 200,000-pageview store that shows a popup to 10% of sessions still pays OptiMonk as a 200,000-pageview store.

OptiMonk emails you at 80% of the cap and again at 100%. Campaigns then stop until the first of the next month, or you upgrade and pay the prorated difference. That behaviour is spelled out in OptiMonk's FAQ.

What you actually get on Free

The free plan is usable, which is rare in this category. Lucky wheel, scratchcard, A/B tests, Klaviyo, webhooks and unlimited campaigns all sit on it. The constraints are 10,000 pageviews, one domain, and the OptiMonk logo. OptiMonk's FAQ is explicit about the logo.

If a small store can stay under 10,000 pageviews, there is no reason to pay until you need a second domain or to drop the badge.

The public pricing page lists "Unbranded" and "Key account manager" on the Free card as well. That looks like the same bullet list reused across tiers. Treat the Shopify listing and the FAQ as the more careful source: branding stays on Free; a named account manager is a Premium talking point.

Essential, Growth and Premium

Essential is the first paid rung. $29 a month (or $228 a year) for 20,000 pageviews and two domains. The 20k to 50k steps inside Essential are the cheapest way to grow a bit without jumping to $99.

Growth is the awkward one. You go from 50,000 pageviews on Essential to 100,000 on Growth and the price triples. Stores in the 60,000 to 90,000 band overpay or under-cap.

Premium is the high-traffic self-serve tier: 500,000 pageviews, ten domains, $249 a month. The Shopify listing is the only source that clearly parks Key Account Manager on this plan.

Master is a sales call. Unlimited domains, a custom pageview cap, no public number.

OptiMonk vs two other meters

Popupsmart figures from popupsmart.com/pricing. OptinMonster figures from optinmonster.com/pricing, where the advertised $7 / $19 / $29 / $49 rates are a 60% first-year intro; renewals go to the "Normally" column ($210 / $570 / $870 / $1,470 a year). OptiMonk's annual rate does not look like a first-year stunt.

At 50,000 pageviews, OptiMonk Essential with a pageview step (or Growth) can cost more than Popupsmart Basic at $39 for 50,000. At 10,000 pageviews, OptiMonk's free plan is the better deal. At 100,000, Popupsmart Advanced ($69) undercuts OptiMonk Growth ($99). OptinMonster is cheaper on paper if you only fire campaigns on a slice of traffic, and more expensive once you count the intro-to-renewal jump and the missing free plan.

How does OptiMonk annual billing work?

You pay a year up front. Essential is $228, Growth $828, Premium $2,148. The public page frames those as $19 / $69 / $179 a month. Cancel from the account menu (Profile → Subscription → Downgrade to Free). After you cancel, the account stays on Free with no expiry. Refunds of the first payment are available within 14 days; after that, unused months are not refunded. See how to cancel and the refund policy.

What happens if I go over my OptiMonk pageview limit?

OptiMonk emails you at 80% and at 100%. Campaigns stop displaying until the cap resets on the first of the month, unless you upgrade. An upgrade is prorated for the days left in the cycle. There is no automatic overage invoice of the kind Popupsmart uses ($10 per extra 10,000 pageviews).

Does OptiMonk charge extra for A/B tests or gamification?

No. A/B tests, lucky wheel, pick-a-gift and scratchcard are on every plan, including Free. You are not buying a feature ladder. You are buying pageviews and domains. Dynamic Content, embedded campaigns and the AI wizard sit on the same side of that line.

Is OptiMonk cheaper than OptinMonster?

On a quiet site, OptiMonk's free 10,000-pageview plan beats OptinMonster, which has no free tier. On a busy site that only shows popups to a fraction of visitors, OptinMonster's impression meter can cost less, especially during its first-year intro. After that intro year, OptinMonster Growth renews at $1,470 a year ($122.50 a month) for 100,000 impressions, while OptiMonk Growth is $828 a year for 100,000 site pageviews. Which is cheaper depends on whether you meter the whole site or only the campaigns. Full comparison: OptiMonk vs OptinMonster.