OptiMonk is the better pick if you want a published price, a free plan and G2's 4.8 from 157 reviews. Wisepops is the better pick if targeting rules are the whole job and you will take a demo to hear the number. G2 has OptiMonk at 4.8 (157 reviews) and Wisepops at 4.5 (70). OptiMonk still lists Essential at $29 a month and a 10,000-pageview free plan.
Wisepops no longer publishes a rate. wisepops.com/pricing redirects to a demo form. The last printed figure this site recorded was $49 a month at 100,000 pageviews. Treat that as history.
OptiMonk vs Wisepops at a glance
| OptiMonk | Wisepops | |
|---|---|---|
| Job | Ecommerce popups and personalisation | On-site messaging with deep targeting |
| Meter | Site pageviews | Pageviews (last published) |
| Free plan | 10,000 pageviews, all types | Unknown / none public |
| Entry paid | $29/mo Essential | Demo; last printed $49 at 100k pageviews |
| G2 | 4.8 / 157; support 9.7; ease of use 8.9 | 4.5 / 70; support 8.9; ease of use 9.1 |
| Shopify app | 4.8 / 420 | 4.9 / 63 (Wisepops: Popup Builder & CRO) |
| Weak spot | Pageview ladder | No public price; fewer reviews |
Features
Wisepops has always been the targeting tool: behaviour, location, language, bars, embeds, popups in one campaign model. G2 still scores it slightly easier to use (9.1 vs 8.9) and easier to set up (9.2 vs 8.9). That matches the "streamlined editor" reputation.
OptiMonk has more campaign types (lucky wheel, pick-a-gift, scratchcard, Dynamic Content, UX Protector) and a much larger review sample. Support is the gap: 9.7 vs 8.9 on G2.
Older copy on this page said Wisepops had fewer targeting options than OptiMonk. That was wrong then and it is wrong now. Wisepops is the targeting specialist. OptiMonk is the ecommerce campaign specialist. Do not swap those labels.
Integrations: OptiMonk's working set is Klaviyo OAuth, Shopify, HubSpot, GA4, GTM, Zapier, webhooks. Wisepops still advertises a long ESP and CRM list. Archives: OptiMonk integrations, Wisepops integrations.
Pricing
OptiMonk: $0 / $29 / $99 / $249 a month, or $19 / $69 / $179 billed annually. Caps and domains are public.
Wisepops: book a demo. Five websites per plan was the last public rule. Without a printed number you cannot budget, which is a reason to pick OptiMonk even if Wisepops would have won on targeting.
Who should pick OptiMonk, and who should pick Wisepops?
Pick OptiMonk if you need a number today, a free on-ramp, gamified campaigns and chat support. Pick Wisepops if you will use every targeting rule they ship and you are fine procuring via a sales call. Product pages: OptiMonk, Wisepops. OptiMonk prices: OptiMonk pricing. Wisepops notes: Wisepops pricing.
Why did Wisepops hide its prices?
They have not published a replacement page. The demo form is the current front door. Until a rate is public again, any third-party "$49" figure is leftover. Ask them.
Which tool has better support reviews?
OptiMonk. G2 Quality of Support is 9.7 from 104 ratings against Wisepops' 8.9 from 57. OptiMonk also advertises sub-3-minute chat, including on Free. Wisepops is not bad here. OptiMonk is the one reviewers go out of their way to mention.
Is Wisepops more expensive than OptiMonk?
We cannot say from a public page. The last printed Wisepops rate ($49 at 100k pageviews) would have undercut OptiMonk Growth at $99 for the same band. That rate is gone. Get a quote, then compare it to OptiMonk's printed $99 / $249 ladder.
Does OptiMonk match Wisepops on targeting?
Close enough for most stores (device, source, geo, new vs returning, cart, exit, time, scroll). Wisepops still goes deeper on language and rule combinations. If those extra rules are hypothetical, OptiMonk's published price is the more honest buy.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing