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Comparison

OptiMonk VS OptinMonster Comparison

The verdict

OptiMonk has a 10k free plan with A/B tests and wheels. OptinMonster has no free plan: $7 intro Basic, Exit-Intent on Pro at $870 to renew. Pick OptiMonk for ecommerce. Pick OptinMonster for WordPress Exit-Intent.

Published January 23, 2023 · Last reviewed August 29, 2026

OptiMonk and OptinMonster at a glance

OptiMonk

$29

Essential, per month

Free tier
Free plan
Metered on
Monthly pageviews

OverviewPricingReview

OptinMonster

$7

Basic, per month, billed annually

Free tier
None
Metered on
Monthly pageviews

OverviewPricingReview

OptiMonk checked August 2026; OptinMonster checked August 2026. Both vendors change prices without notice — confirm on their own pages before you buy.

Who each one is for

Reasons to pick one over the other, taken from each tool's profile — not a feature-by-feature scorecard.

Choose OptiMonk if

Ecommerce stores that want spin-to-win and other gamified campaigns, plus a Klaviyo-ready capture layer, without paying extra for those campaign types.

  • Gamified campaign types (lucky wheel, pick-a-gift, scratchcard) ship on every plan
  • Free plan covers 10,000 pageviews with A/B testing and unlimited campaigns
  • Support scores 9.7/10 on G2; live chat is advertised under 3 minutes
  • Shopify app rated 4.8 from 420 reviews as of August 2026

Skip OptiMonk if

  • Billed on all site pageviews, not campaign impressions, so cost jumps with traffic
  • Template styling still needs trial and error, per recent G2 reviews
  • Mobile exit-intent needs a separate setup and is less reliable than desktop
  • After Essential, the next self-serve jump is Growth at $99 a month

Choose OptinMonster if

Content and WordPress sites that will pay Pro for Exit-Intent and actually run split tests.

  • WordPress plugin still listed at 1+ million active installs
  • A/B testing starts on Plus rather than the top plan
  • Native Mailchimp, Brevo, HubSpot and Constant Contact connectors
  • Exit-Intent is the reason most buyers pick Pro

Skip OptinMonster if

  • No free plan; refunds only within 14 days of a first purchase
  • Exit-Intent, Shopify and WooCommerce sit on Pro or Growth
  • Intro rates jump to full price on renewal
  • G2 reviews still call out price and the visual editor

What G2 reviewers mention

Pulled from each product's G2 reviews page. We do not turn these into a score.

OptiMonk

Reviewers like

  • Users appreciate the ease of campaign creation with OptiMonk, enjoying user-friendly templates and efficient setup. (2 mentions)
  • Users commend the ease of creation of campaigns with OptiMonk, enhancing their overall marketing experience. (2 mentions)
  • Users find the ease of use of OptiMonk's campaign creation tools to be highly convenient and efficient. (2 mentions)
  • Users find the easy creation of campaigns with OptiMonk highly convenient and user-friendly after initial setup. (2 mentions)

Reviewers push back

  • Users find the difficult setup challenging, especially when targeting specific pages to conserve pageviews effectively. (1 mention)
  • Users find it difficult with editing issues, particularly when trying to change colors and fonts effectively. (1 mention)
  • Users find integration with Emarsys challenging, particularly when targeting specific pages due to pageview limitations. (1 mention)
  • Users face integration issues with OptiMonk, particularly regarding setup with Emarsys and pageview constraints. (1 mention)
  • Users find the lack of API integration with Emarsys to be disappointing and complicating their setup needs. (1 mention)

From G2 reviews of OptiMonk, collected August 2026. These are G2's own words, not our ranking.

OptinMonster

Reviewers like

  • Users appreciate the ease of use of OptinMonster, enjoying its straightforward setup and efficient features. (6 mentions)
  • Users appreciate the easy setup of OptinMonster, noting its user-friendly interface and quick form creation. (3 mentions)
  • Users appreciate the easy implementation and diverse features of OptinMonster, making campaign management straightforward and efficient. (3 mentions)
  • Users value the easy implementation of OptinMonster, making it accessible for small users to harness its features. (2 mentions)
  • Users find OptinMonster to be a highly effective tool that enhances visitor engagement effortlessly. (2 mentions)

Reviewers push back

  • Users find the complexity of OptinMonster limiting, as it may not meet the needs of intricate organizations. (2 mentions)
  • Users find the premium membership expensive, especially for small users despite additional features and a free version. (2 mentions)
  • Users find the campaign management interface confusing, particularly with sorting and tabbed navigation, leading to uncertainty. (1 mention)
  • Users find the complex features of OptinMonster confusing, particularly regarding campaign visibility and user experience. (1 mention)
  • Users find the complex navigation challenging, often unsure about campaign statuses and user visibility during setup. (1 mention)

From G2 reviews of OptinMonster, collected August 2026. These are G2's own words, not our ranking.

OptiMonk Essential is $19 a month billed yearly with a 10,000-pageview free plan that includes A/B tests (optimonk.com/pricing, 29 August 2026). OptinMonster Basic is $7/mo intro, $210 to renew (optinmonster.com/pricing). Exit-Intent sits on Pro at $29 / $870. OptiMonk is the ecommerce offer layer. OptinMonster is the WordPress capture suite.

Pick OptiMonk if you want a wheel before you pay. Pick OptinMonster if the plugin and Exit-Intent are why you are shopping.

the title of OptiMonk and OptinMonster comparison with their logos

OptiMonk vs OptinMonster at a glance

OptiMonk OptinMonster
Starting paid $29/mo or $19 yearly Essential $7/mo intro Basic; $210 to renew
Meter Site pageviews Campaign impressions
Free plan 10k pageviews, A/B on Free No. 14-day refund
Exit-intent On paid / documented in builder Named feature on Pro+
WordPress Script / Shopify-first Plugin, 1+ million installs
Gamification First-class on every plan Wheels on Growth

Sources: both vendor pricing pages, 29 August 2026.

Who wins on price?

OptiMonk Free vs any OptinMonster paid clock. Yearly Essential ($228) sits near OptinMonster Basic renewal ($210) and well under Pro renewal ($870). OptinMonster year-one Basic ($84) is the cheaper paid experiment if you do not need a wheel.

Who should pick which?

OptiMonk for stores and gamified capture. OptinMonster for WordPress content sites that will pay Pro.

Does OptinMonster include a free plan like OptiMonk?

No. 14-day refund on a first purchase. The WordPress plugin has a limited free path we did not re-verify in-app.

Related: OptiMonk pricing, OptinMonster pricing.

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Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing