If you are leaving OptinMonster, start with Poptin for price, Privy on Shopify, OptiMonk for wheels, Hello Bar for a top bar. OptinMonster Pro is $29 a month billed annually in year one, $870 to renew, on optinmonster.com/pricing as of 23 August 2026. G2's own alternatives list puts Poptin and OptiMonk ahead of OptinMonster on score.
Why look for an OptinMonster alternative?
Three practical reasons.
The bill. Intro Basic is $7 a month billed annually. Useful Exit-Intent is Pro. Year two of Pro is $870. There is no free plan.
The gates. Shopify, WooCommerce, coupon wheels and geo sit on Growth ($49 intro, $1,470 to renew). A store that needs cart targeting is not shopping the $7 tier.
The reviews. G2 lists OptinMonster at 4.3 from 106 reviews, Poptin at 4.8 from 88+, OptiMonk at 4.8 from 158. Small samples, same direction: support scores higher on the cheaper tools.
Stay on OptinMonster if you already live in WordPress (the plugin has 1+ million active installs on wordpress.org) and you will actually use Pro.
Which alternative fits which job?
| Job | First look | Why | OptinMonster comparison |
|---|---|---|---|
| Cut the bill, keep exit popups | Poptin | Free plan, exit-intent on paid, higher G2 score | vs Poptin |
| Shopify capture + email/SMS | Privy | Popups and the follow-up live in one product | vs Privy |
| Spin-to-win without Growth | OptiMonk | Wheels ship below OptinMonster's Growth gate | See OptiMonk |
| A top bar, live today | Hello Bar | One job, fewer settings | vs Hello Bar |
| Cheap list growth | Mailmunch | Popups plus landing pages at a lower entry | vs Mailmunch |
| Behaviour segments on a budget | Adoric | Cheaper paid entry | vs Adoric |
| Share buttons + opt-ins in one script | Sumo | A toolkit, not a popup specialist | vs Sumo |
| Heavy targeting, no public price | Wisepops | Demo-quoted now | vs Wisepops |
| Fast no-code campaign | Popupsmart | Free plan, pageview meter | See Popupsmart |
| Design-led ecommerce | Sleeknote | Stronger visual editor, no free plan | See Sleeknote |
OptinMonster prices in that table are from 23 August 2026. Other tools' current dollar amounts live on each tool's own pricing page. We are not restating 2023 figures as if they were current.
Is Poptin the default OptinMonster alternative?
For most people who opened this page because of price, yes.
Poptin publishes a free plan. OptinMonster does not. G2's comparison copy says Poptin scores higher on support (9.8 vs 8.6) and on meeting requirements. Review counts are smaller, so that is a lean, not a proof.
Where OptinMonster still wins: the WordPress plugin's install base, the A/B testing on Plus, and Exit-Intent's reputation on Pro. If those three matter more than the invoice, stay.
When is Privy a better OptinMonster alternative?
When the store is on Shopify and the next email has to go out from the same vendor.
OptinMonster's Shopify connector is a Growth feature. Privy is built around Shopify contacts, with email and SMS in the same product. The trade is contact-metered pricing that climbs with the list, and thinner reporting. Head-to-head: OptinMonster vs Privy.
When do OptiMonk, Sleeknote or Popupsmart win?
OptiMonk if the campaign you want is a wheel, a gamified banner, or ecommerce personalisation, and you do not want to pay OptinMonster Growth to get it. G2's OptiMonk vs OptinMonster card also has OptiMonk ahead on support.
Sleeknote if how the popup looks is the buying criterion. No free plan, so it does not solve the OptinMonster price objection. It solves the "this looks like a template" objection.
Popupsmart if you want a campaign live the same afternoon and you are fine with a pageview cap. It is not the first name we would type after leaving OptinMonster. It is the one we would type if the editor, not the feature list, is what wore you out.
Hello Bar, Mailmunch, Adoric, Sumo and Wisepops each have a vs page from this URL. Use those if your job is a bar, a cheap landing-page combo, a behaviour segment, a growth toolkit, or a targeting specialist.
OptinMonster numbers: pricing. Written verdict: review. Product: OptinMonster.
Every alternative we cover
Figures from each tool’s profile. The article above is the job-shaped advice; this is the full set.
| Tool | Starts at | Meter | Free tier | Compare |
|---|---|---|---|---|
| Adoric | $100 Basic, per month | Monthly pageviews | Free plan | vs OptinMonster |
| Hello Bar | $39 Growth, per month, billed annually | Monthly pageviews | Free plan | vs OptinMonster |
| Mailmunch | $13.99 Premium, per month, billed annually | Subscribers | Free plan | vs OptinMonster |
| OptiMonk | $29 Essential, per month | Monthly pageviews | Free plan | vs OptinMonster |
| Poptin | $25 Basic, per month | Monthly visitors | Free plan | vs OptinMonster |
| Popupsmart | $32.50 Basic, per month, billed annually | Monthly pageviews | Free plan | vs OptinMonster |
| Privy | $24 Pop-ups & Displays, per month | Contacts | Free trial only | vs OptinMonster |
| Sleeknote | $55 Core (0-25,000 monthly visitors), per month, billed annually | Monthly visitors | Free trial only | vs OptinMonster |
| Sumo | Not published No figure on the vendor's page | Not stated | None | vs OptinMonster |
| Wisepops | Not published No figure on the vendor's page | Monthly pageviews | Free trial only | vs OptinMonster |
More on OptinMonster
OptinMonster against every other tool
All comparisons →Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing