Poptin has a free plan. OptinMonster does not. G2's alternatives page puts Poptin at 4.8 from 88+ reviews and OptinMonster at 4.3 from 106. OptinMonster Pro is $29 a month intro, $870 to renew, on optinmonster.com/pricing. Pick Poptin to cut the bill. Pick OptinMonster if you already use the WordPress plugin (1+ million installs on wordpress.org).
Who should pick which?
| OptinMonster | Poptin | |
|---|---|---|
| Starting published rate | $7/mo intro annual (Basic); useful floor is Pro at $29 intro / $870 renew | Free plan, then paid. Current paid dollars: Poptin pricing |
| Free tier | None. 14-day refund on first purchase | Free plan |
| Meter | Campaign impressions | Monthly visitors |
| Exit-intent | Pro+ | On paid plans |
| A/B tests | Plus+ | Included on paid, not reserved for the top tier |
| WordPress | Plugin, 1+ million active installs | Widget / plugin, smaller directory presence |
| G2 (Aug 2026) | 4.3 / 106 reviews | 4.8 / 88+ reviews |
Poptin if you want to try exit popups without a card, or you will not pay Pro. OptinMonster if you already run WordPress at scale and will use split tests.
Does Poptin replace OptinMonster Exit-Intent?
For a first exit campaign, yes. Poptin ships exit-intent on paid plans without parking it behind a "Pro" label the way OptinMonster does.
OptinMonster's Exit-Intent is the older, more marketed implementation. That is reputation, not a lab result we ran. On mobile, both vendors have the same physics problem: there is no mouse-out.
If Exit-Intent is the only feature you came for, Poptin's paid entry is the cheaper way to find out whether the tactic works on your traffic. OptinMonster Pro is the way to run it next to referrer rules, Smart Tags and revenue attribution.
Which one is cheaper after year one?
Poptin, for anyone who is not already on an OptinMonster intro rate they intend to keep.
OptinMonster's public numbers on 23 August 2026: Basic $84 year one then $210; Pro $348 then $870; Growth $588 then $1,470. Poptin publishes a free plan. We are not restating Poptin's paid 2023 figures as current. Check Poptin pricing.
G2's comparison copy also scores Poptin higher on support (9.8 vs 8.6) and on meeting requirements (9.3 vs 8.5). Smaller sample. Same direction as the star rating.
Where does OptinMonster still win?
The plugin. One million active installs is distribution. A WordPress shop that wants a campaign in the admin, not another SaaS login, will find OptinMonster first.
The Plus A/B testing plus Pro targeting combo. If you will actually run variants and then layer referrer or UTM rules, OptinMonster's builder is the more grown-up one.
Native ESP depth. Mailchimp, Constant Contact, Brevo, HubSpot, Klaviyo. Poptin covers a lot of this through Zapier. Native is less to debug.
Stay on OptinMonster if those three matter. Switch if the invoice is the issue. More options: OptinMonster alternatives. Numbers: OptinMonster pricing. Product pages: OptinMonster, Poptin.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing