Hello Bar is a top-of-page bar that grew some popup types. OptinMonster is a campaign suite. OptinMonster Pro is $29 a month billed annually in year one, $870 to renew, on optinmonster.com/pricing. The WordPress plugin lists 1+ million active installs. Pick Hello Bar for an announcement. Pick OptinMonster for Exit-Intent and split tests.
Who should pick which?
| OptinMonster | Hello Bar | |
|---|---|---|
| Job | Popups, bars, inline, overlays, wheels on Growth | A notification bar, plus some popups |
| Starting published rate | $7/mo intro annual; Exit-Intent on Pro | Paid Growth. Current dollars: Hello Bar pricing |
| Free tier | None | Trial |
| A/B tests | Plus+ | Limited |
| Exit-intent | Pro+ | Not the product |
| WordPress | Plugin, 1+ million installs | Simpler embed |
Hello Bar if you need a shipping-notice or sale bar live this afternoon. OptinMonster if you are building a lead-capture system.
Can Hello Bar replace OptinMonster?
For a bar, yes. For Exit-Intent, referrer targeting, coupon wheels and native Mailchimp groups, no.
Hello Bar's own limit list on this site is the honest one: scheduling is manual, custom popup uploads are missing, HubSpot is missing. OptinMonster has HubSpot on Pro and scheduling on Pro.
G2 sat OptinMonster at 4.3 from 106 reviews. Hello Bar is a narrower tool with a smaller review footprint. Do not treat star ratings as a like-for-like.
Which one costs less?
Hello Bar, if a bar is all you ship. OptinMonster Basic at $7 intro looks cheaper on a spreadsheet and then you add Pro because the bar was never the point.
Year two of OptinMonster Pro is $870. That is a campaign budget. It is a ridiculous budget for a top bar.
Stay on OptinMonster for campaigns. Switch to Hello Bar for a banner. Other options: OptinMonster alternatives. Numbers: OptinMonster pricing. Products: OptinMonster, Hello Bar.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing