OptinMonster Basic was $7 a month billed annually for the first year, then $210 a year, in the direct-site capture from 23 August 2026. Exit-Intent started on Pro at $29 a month introductory pricing, with $870 shown for renewal. Monthly billing was listed separately at optinmonster.com/pricing/monthly. Recheck the selected offer at checkout: WordPress and Shopify expose different limited-access or trial terms.
How much does OptinMonster cost?
The captured direct offer had four named plans: Basic, Plus, Pro and Growth.
The public annual page was running a 60% off intro for 12 months on 23 August 2026. The small print on that page is the part that matters: "Special introductory pricing, all renewals are at full price."
| Plan | Intro / month (annual) | Year-one total | Full-price year | Monthly billing | Sites | Impressions / month |
|---|---|---|---|---|---|---|
| Basic | $7 | $84 | $210 | $21 | 1 | 2,500 |
| Plus | $19 | $228 | $570 | $57 | 2 | 10,000 |
| Pro | $29 | $348 | $870 | $87 | 3 | 25,000 |
| Growth | $49 | $588 | $1,470 | $147 | 5 | 100,000 |
Intro math checks out against the "Normally $X | Save $Y" lines on the same page. Basic: $210 − $126 = $84. Plus: $570 − $342 = $228. Pro: $870 − $522 = $348. Growth: $1,470 − $882 = $588.
The direct page emphasized annual billing, while the separate monthly page displayed higher monthly rates. Compare the amount due for the first term, the renewal amount and the cancellation conditions; a displayed monthly equivalent is not a monthly instalment.
Enterprise is custom. optinmonster.com/enterprise is the quote form. SSO with Okta is listed as an Enterprise option.
What is an OptinMonster impression?
Not a website pageview. The pricing FAQ defines an impression as any time a visitor sees a campaign. Two campaigns on one pageview can count as two impressions.
The same FAQ says campaigns are not turned off if you blow the cap. OptinMonster says it will upgrade you to the next tier when that happens, or move you to a custom plan above Growth. We have not independently confirmed the auto-upgrade behaviour.
Vendor advice is to pick a plan with 20–30% more impressions than your site pageviews so a sitewide exit campaign plus a few targeted ones still fit.
Public sources disagree on impression allowances
The direct pricing cards captured on 23 August 2026 listed 2,500 / 10,000 / 25,000 / 100,000 monthly impressions for Basic through Growth. A vendor article updated 9 July 2026 instead describes 3,500 / 15,000 / 50,000 / 250,000. The article uses “pageviews” and “campaign impressions” interchangeably while explaining that it means campaign displays.
Use the allowance shown in the current checkout or account offer and save that value with the date. The older article is useful for explaining the billing unit, but it is not reliable evidence for the allowance attached to today’s selected offer.
Which plan actually has Exit-Intent?
Pro. Not Basic. Not Plus.
That distinction matters when Exit-Intent is the requirement: the captured annual cards place it on Pro. Countdown timers, Smart Tags, referrer targeting, Zapier, webhooks, Google Analytics, two sub-accounts and the option to remove the badge also start there.
Plus is the A/B testing floor: device targeting, content locking, MonsterEffects, Yes/No forms, full analytics.
Growth is the store floor: geolocation, new vs returning, OnSite Retargeting, follow-up campaigns, coupon wheels, custom branding, unlimited sub-accounts, and the Shopify / WooCommerce / Magento / Easy Digital Downloads / MemberPress connectors.
Basic includes several form types, page targeting, time-on-site and a basic ESP list in the captured cards. Build the intended campaign and confirm the current allowance rather than assuming the entry tier fits from the site count alone.
Entry access depends on the purchase channel
The direct pricing article says OptinMonster does not offer a general free version or freemium plan. It instead describes a 14-day first-purchase refund window. Renewals are not eligible, and canceling does not itself submit a refund request. Step-by-step: how to ask for a refund.
The WordPress listing describes a limited account with three campaigns and 500 campaign-impression credits, plus upgrade preferences. The Shopify listing advertises a 30-day trial of a $49 monthly Growth offer. These are separate channels with different limits and billing terms; verify the route you intend to install.
Live human support is listed on every plan. Live chat is the thing that moves up with Pro and Growth. Basic and Plus are email.
How does OptinMonster pricing compare to other popup tools?
Compare the same campaign requirement and traffic period. An OptinMonster campaign impression, an OptiMonk or Popupsmart site pageview, and a Poptin visitor are different billing units. Record the campaign reach, number of sites, required trigger, first payment and renewal amount for each candidate.
Use the dated pricing guides for Poptin, Popupsmart, OptiMonk, Privy, Hello Bar and Wisepops. A free or trial label does not establish enough capacity or feature access for the intended workflow. Full comparisons: OptinMonster vs Poptin, OptinMonster vs Privy, OptinMonster alternatives.
Product overview: OptinMonster. Written verdict: OptinMonster review.
Questions before you decide
Frequently asked questions
What will Basic cost after the introductory year?
The annual offer checked on 5 September 2026 displays $7 per month for the first 12 months, or $84 calculated for that year. It lists $210 as the normal annual price and states that renewals use full pricing. Compare the renewal commitment as well as the introductory total.
Does an OptinMonster impression mean a website pageview?
No. The pricing FAQ registers an impression when a visitor sees an OptinMonster campaign. Forecast the campaigns that actually display; do not substitute a competitor’s site-pageview allowance for the same numeric impression allowance.
Will campaigns stop if I exceed the impression allowance?
The current pricing FAQ says campaigns are not turned off at the limit. It describes an automatic move to the next tier when available, or a custom plan above Growth. Monitor the counter because continued display can mean a higher subscription tier.
Which plan includes webhooks and ecommerce integrations?
The explicit cards list webhooks and Zapier on Pro, while Shopify, WooCommerce and other ecommerce integrations appear on Growth. Choose by the exact action required; permission to install a script is a separate question from access to ecommerce targeting.
Which OptinMonster impression allowance should I use?
Use the allowance shown for your selected checkout or account offer and save it with the date. The direct pricing cards captured on 23 August 2026 showed 2,500, 10,000, 25,000 and 100,000 monthly impressions; a vendor article updated in July instead describes 3,500, 15,000, 50,000 and 250,000. That conflict means the article should not replace the current offer value.
Does OptinMonster offer the same trial everywhere?
No. The direct pricing material uses a 14-day first-purchase refund window, the WordPress listing describes a limited account with 500 campaign-impression credits, and Shopify advertises a 30-day Growth-plan trial. Confirm the channel, allowance, upgrade behavior and payment due before starting.
About the author
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing