Privy wins on Shopify because the follow-up email and SMS sit in the same product. OptinMonster treats Shopify as a Growth feature. That plan is $49 a month billed annually in year one and $1,470 to renew, on optinmonster.com/pricing as of 23 August 2026. OptinMonster wins on WordPress and on Pro Exit-Intent. The WordPress plugin lists 1+ million active installs.
Who should pick which?
| OptinMonster | Privy | |
|---|---|---|
| Starting published rate | $7/mo intro annual; Shopify lives on Growth | Paid Starter, contact-metered. Current dollars: Privy pricing |
| Free tier | None | Free plan, unlimited popups listed on our Privy profile |
| Meter | Campaign impressions | Contacts |
| Shopify | Growth | Native, the product's centre |
| Email / SMS send | You connect an ESP | Built in |
| WordPress | Plugin, 1+ million installs | Secondary |
| Exit-intent | Pro+ | Paid |
Privy if the store is Shopify and you do not want Klaviyo or Mailchimp as a second vendor. OptinMonster if the site is WordPress or a custom stack and the ESP is already chosen.
Does OptinMonster replace Privy on Shopify?
Only on Growth, and even then it is a popup tool talking to Shopify, not an email tool. Cart and product targeting, coupon wheels, OnSite Retargeting: those are Growth line items. The email still leaves through Mailchimp, Klaviyo or whoever you connected.
Privy is the other shape. Capture, email, SMS, one contact list. The cost follows the list. That is cheap on day one and less funny at 50,000 contacts. OptinMonster's cost follows impressions and plan gates instead.
G2 listed OptinMonster at 4.3 from 106 reviews. Privy is on G2's OptinMonster alternatives list at 4.6 from 122 reviews. Different products, overlapping buyers.
Where does OptinMonster still win?
Pro targeting on a content site. Referrer, UTM, cookie, campaign scheduling, A/B tests on Plus. Privy's reporting is the thing our own Privy profile flags as thin.
The plugin. WordPress merchants who are not on Shopify have no reason to open a Privy tab.
Refunds. OptinMonster's 14-day first-purchase window is documented. Privy's current terms live on its own site. Do not assume they match.
Stay on OptinMonster for WordPress. Switch to Privy for Shopify-plus-email. Other options: OptinMonster alternatives. Numbers: OptinMonster pricing. Products: OptinMonster, Privy.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing