OptinMonster and Privy overlap in subscriber capture, but Privy also sells email sending. Compare OptinMonster with Privy Displays when keeping your existing email platform. If replacing that sender is part of the project, price Privy Email against the complete existing workflow instead.
OptinMonster vs Privy at a glance
| Decision | OptinMonster | Privy |
|---|---|---|
| Entry capture price | Basic: $84 introductory year, $210 renewal | Displays-only: from $24 monthly |
| Testing tier | Plus: $228 introductory year, $570 renewal | Verify the required experiment in the selected offer |
| Exit-Intent tier | Pro: $348 introductory year, $870 renewal | Validate the intended trigger in the account |
| Ecommerce requirements | Check Growth feature gates: $588 introductory year, $1,470 renewal | Verify the required store events and automations |
| Billing unit | Campaign impressions | Pageviews for Displays; mailable contacts for Email |
| Sending budget | Include the connected sender | Email starts at $30 monthly with 250 SMS credits |
Sources: OptinMonster pricing and Privy pricing, checked 5 September 2026. Confirm the selected allowance and feature requirements before using a starting price.
What does capture cost if you keep the email platform?
At its starting monthly rate, twelve Privy Displays payments total $288. OptinMonster Basic costs $84 in the introductory year and $210 on annual renewal. But Basic is not the right quote for A/B testing, Exit-Intent or every ecommerce requirement.
Select the feature tier first. Plus introduces A/B testing; Pro is relevant for Exit-Intent and webhooks. Check Growth when the brief requires its ecommerce controls rather than assuming every Shopify installation has the same requirements. Include your continuing email-platform cost with either capture subscription.
How should the second year be budgeted?
OptinMonster's introductory price applies to the first year. Two years of Plus total $798 using $228 initially and $570 at renewal; Pro totals $1,218 using $348 and $870. Two years of starting Privy Displays payments at $24 monthly total $576.
These are calculations assuming the listed rates remain applicable, not guarantees or equivalent-capacity quotes. Configure the traffic band and required features, then compare commitment, renewal and any sending costs. Do not use Basic's entry price to represent an ecommerce or testing project that requires another tier.
What changes when Privy replaces the sender?
Privy Email starts at $30 monthly and uses mailable contacts. Its pricing lists unlimited email sends and 250 included SMS credits; unlimited email does not mean unlimited SMS. Record the actual contact band and expected SMS credit use before comparing it with OptinMonster plus another sender.
List the automations, segments and consent data that must move. Test a new signup, an existing subscriber and a suppressed contact. Confirm that the welcome message reaches the intended recipient without restarting communication with people who opted out. Include a temporary overlap period if both platforms remain active during migration.
How should traffic and integrations be evaluated?
OptinMonster counts campaign impressions, while Privy Displays uses pageviews. A visitor may load several pages and see a different number of campaigns. Forecast each meter separately and reconcile it with account definitions rather than comparing the allowance numbers directly.
For integrations, write down the destination list, custom properties and triggering event. OptinMonster lists webhooks and Zapier from Pro; confirm the exact Privy workflow separately. A connector logo or platform name does not prove that every event, field or segment is supported.
How do you avoid overlapping subscriptions?
Privy's plan-management guide, checked 5 September 2026, says uninstalling the app or closing the store does not cancel subscriptions. Manage each active plan through My Plan & Billing. Cancellation removes associated paid features immediately, so coordinate the timing with the replacement workflow.
Evaluate OptinMonster when its required controls, allowance and renewal price fit the capture brief. Evaluate Privy Displays for a capture-only requirement, and Privy Email when replacing sending is explicitly in scope. These are buying criteria, not a platform winner based on old ratings or an unverified plugin count.
Related: OptinMonster pricing, Privy pricing, OptinMonster integrations, Privy integrations.
Questions before you decide
Frequently asked questions
Must Privy replace my existing email platform?
No. Privy lists a separate Displays-only offer from $24 monthly. Compare that with OptinMonster for capture, and validate the connection to your current sender. Price Privy Email separately if replacing that sender is part of the project.
How do two-year capture costs compare at the checked rates?
OptinMonster Plus totals $798 from its $228 introductory year and $570 renewal; Pro totals $1,218 from $348 and $870. Twenty-four starting Privy Displays payments at $24 total $576. These calculations assume rates remain applicable and do not establish equivalent capacity or features.
Does Privy Email include unlimited text messages?
No. Its starting email offer lists unlimited email sends separately from 250 included SMS credits. Forecast the selected mailable-contact tier and SMS credits rather than treating the email allowance as unlimited text messaging.
Does removing Privy from a store stop subscription charges?
No. Its guide says uninstalling the app or closing the connected store does not cancel subscriptions. Manage every active plan through My Plan & Billing. Paid features are removed immediately on cancellation, so coordinate the change with your replacement workflow.
About the author
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing