New Privy accounts in 2026 pay from $24/month for Convert displays (up to 10,000 pageviews) or $30/month for Email (up to 1,500 mailable contacts, unlimited sends, 250 SMS credits included). There is a 15-day trial and no free plan. SMS is an add-on. Figures below are from privy.com/pricing and the Shopify App Store listing, checked 23 August 2026.
The 2023 version of this page listed a Free plan (100 contacts), a $15 Starter plan and a $70 Conversion Only plan. Those tiles are not on the public price list for accounts opened after 8 July 2025. If your dashboard still shows Starter or Growth, you are on the older catalog. Privy documents that split in 2025 Billing, Payments, and Refunds.
How is Privy billed?
Two meters, one dashboard.
- Email is billed on the highest number of mailable contacts in the cycle. Sends are unlimited. The first 250 SMS credits each month are included.
- SMS is a separate credit subscription on top of Email. Combined monthly price = email tier + SMS tier.
- Displays-only is billed on average monthly pageviews. It does not include email or SMS.
USD. Credit card via Stripe, or Shopify billing if you chose that at install. Recurring charges every 30 days on the Shopify listing. The public page does not require an annual contract. Annual and bundled plans exist as custom agreements; Privy does not refund those.
Uninstalling the Shopify app does not cancel the subscription. Cancel under Plans & Billing, or close the account.
What does the Email plan cost?
Source: privy.com/pricing. Mailable contacts, not "active profiles".
| Mailable contacts | Price / month |
|---|---|
| 0–1,500 | $30 |
| 1,501–2,000 | $45 |
| 2,001–3,000 | $60 |
| 3,001–4,000 | $75 |
| 4,001–5,000 | $90 |
| 9,001–10,000 | $165 |
| 24,001–25,000 | $390 |
| 45,001–50,000 | $540 |
| 95,001–100,000 | $840 |
| 240,001–250,000 | $1,740 |
| 250,001+ | Custom |
The help article for post-8-July-2025 accounts describes the step pattern: $15 per 500 contacts from 1,501–2,000, then $15 per 1,000 contacts up to 25,000, then $30 per 5,000 up to 100,000, then $60 per 10,000 up to 500,000. If the list grows mid-cycle, Privy prorates the higher tier. If it shrinks, the account drops a tier with no email.
Email includes Convert popups, automations, advanced targeting, reporting, email and live chat support, and third-party integrations.
What does SMS cost on top?
The Email plan includes 250 SMS credits. Those included credits expire 30 days after the period starts and do not roll. Paid packs expire after 60 days, so unused paid credits can survive one billing cycle.
| Monthly credits | Add-on / month | US SMS credit |
|---|---|---|
| 250 | $0 (included) | — |
| 1,250 | $15 | $0.0120 |
| 2,500 | $25 | $0.0100 |
| 5,000 | $45 | $0.0090 |
| 10,000 | $90 | $0.0090 |
| 25,000 | $225 | $0.0090 |
| 50,000 | $450 | $0.0090 |
| 100,000 | $900 | $0.0090 |
That is why the Shopify listing's "Email and SMS" tile is $45: $30 email + $15 for 1,250 credits, at 1,500 contacts.
Credits per message (from the same pricing page):
| Location | Credits / SMS segment | Credits / MMS | Status |
|---|---|---|---|
| United States | 1 | 3 | Available |
| Canada | 1 | 3 | Available |
| Australia | — | — | Coming soon |
| UK | — | — | Coming soon |
A medium (2-segment) US SMS costs 2 credits. Run out mid-cycle and campaigns plus Flow texts stop until you buy a top-up or raise the pack. We could not independently verify a public per-message cash rate of $0.007 / $0.024 that some 2026 round-ups still quote. The vendor page prices credits, not dollars per send.
What does Displays-only cost?
For merchants who capture in Privy and send somewhere else (Klaviyo, Attentive, Mailchimp). No email, no SMS.
| Monthly pageviews | Price / month |
|---|---|
| Up to 10,000 | $24 |
| Up to 25,000 | $48 |
| Up to 50,000 | $84 |
| Up to 100,000 | $168 |
| Up to 200,000 | $300 |
| Up to 500,000 | $420 |
| Up to 1,000,000 | $600 |
| Up to 2,000,000 | $960 |
| Up to 3,500,000 | $1,500 |
Included on this plan, per the vendor page: template library, landing pages, embedded forms, A/B testing, spin-to-win, cart savers, cross-sell popups, multi-step and quizzes, exit intent. Contacts can sync to Shopify, BigCommerce, Wix and selected ESPs including Klaviyo.
What is in the trial?
15 days. No credit card. Documented for post-8-July-2025 accounts:
- Displays with no feature or traffic cap for 15 days
- Email with a 100-send daily cap
After day 15, unpaid accounts cannot use Privy. Existing displays stop. Flows stop. There is no documented leftover free tier with 100 contacts.
How does this compare to 2023?
| 2023 page on this site | 2026 public list |
|---|---|
| Free, 100 contacts, unlimited popups | Gone for new accounts |
| Starter $15 / month, 250 contacts | Gone. Email starts at $30 / 1,500 |
| Growth $45, 3,000 email + 500 SMS | Replaced by Email + SMS add-on ($45 at 1,500 + 1,250 credits) |
| Conversion Only $70 / 50,000 pageviews | Displays-only, $24 / 10,000 pageviews, $84 / 50,000 |
Older help articles still name Convert Only, Starter and Growth. The Shopify listing names Pop Ups & Displays ($24), Email ($30) and Email and SMS ($45). Same catalog, two label sets.
Dedicated strategists appear on the Shopify Email tile at $150/month. That is not a plan. It is an extra.
What is the refund policy?
Privy reviews refund requests case by case. A charge is refund-eligible for ten days from the initial charge date. Approved refunds take 5–10 business days.
They will not refund, per the 2025 billing article: mid-cycle upgrades or downgrades, unused accounts, uninstalls that were not cancelled, annual billing, promotional rates, or upgrades the merchant confirmed in the checkout flow. Acceptable Use Policy breaches can close the account with no refund.
Billing desk: billing@privy.com, 9 a.m. to 5 p.m. EST, weekdays.
Frequently asked questions
Is there a cheaper popup-only option than $24?
Not on the public list. $24 at 10,000 pageviews is the floor for Convert without email. If that is all you need, Poptin and Popupsmart still publish free tiers. See Privy alternatives.
Do I pay for unsubscribed contacts?
Privy says it bills mailable contacts. Unsubscribed, suppressed and unreachable records should not count. We have not audited an account to confirm how bounces and SMS-only records are classified. If a Shopify review of yours shows otherwise, the billing inbox is the right fight.
Can I keep Privy popups and send with Klaviyo?
Yes. Displays-only at $24/month, then a Klaviyo sync rule on each display. That is the setup we would pick for a store that already has Klaviyo. Setup: How to integrate Privy with Klaviyo.
Does closing the Shopify store cancel Privy?
No. Privy's help article states that cancelling Shopify, BigCommerce or Wix, or uninstalling the app, does not cancel Privy plans. Each plan is cancelled on its own under Plans & Billing.
The written take on whether the product is worth the meter: Privy review.
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SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
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- Advertising and Public Relations, Anadolu University
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