PopupBuilder.io

Head-to-head comparison

Popupsmart vs Privy

Our take

Choose the workflow first: popup capture alongside your email platform, display-only campaigns, or a move to Privy email. Compare the complete recurring cost.

By Emel DalabasmazArticle updated Sources & methodology ↓
In this comparison

The cost

Price & billing at a glance

Both tools use the same billing unit. Included allowances and features still vary by plan.

Popupsmart

Starting paid price · USD

$32.50/mo

Basic, per month, billed annually

$390 paid annually; monthly billing is $39.

Free access
Free plan
5,000 pageviews/month · 1 live popup
Usage is measured in
Monthly pageviews
Full billing notes for Popupsmart

Headline paid rates on popupsmart.com/pricing are annual monthly-equivalents (Basic $32.50, Advanced $57.50, Pro $82.50, Expert $132.50). Monthly billing is $39 / $69 / $99 / $159. The Shopify App Store also lists a $19/month Starter plan (25K pageviews) that the website pricing page does not show.

Privy

Starting paid price · USD

$24/mo

Pop-ups & Displays, per month

Displays only. Email starts at $30/mo; SMS uses credits.

Free access
Free trial only
15-day trial; no ongoing free plan
Usage is measured in
Monthly pageviews
Full billing notes for Privy

The published $24/month entry is Pop-ups & Displays, billed by monthly pageviews. The separate Email offer starts at $30/month based on mailable contacts, with 250 SMS credits included; additional SMS uses credits. A 15-day trial is advertised. Confirm the selected usage allowance; the public text does not expose every calculator option.

The fit

Who each one is for

Start with your use case, then weigh the strengths and limitations that matter to your site.

Consider Popupsmart for

Shopify stores and small sites that want a working popup the same day, with a real free plan and gamification included.

  • Free plan is usable: 5K pageviews, one live popup, no card required
  • Shopify app rates 4.8/5 from 50 reviews with a one-click install
  • Spin-to-win and lottery-ball gamification ship on every plan
  • Unlimited live popups from the first paid plan

Trade-offs to consider

  • A/B testing starts only on Advanced ($57.50/mo billed annually)
  • Free plan has no analytics, one website, and a 5K pageview cap
  • Pageview overage is $10 per extra 10K when auto-extend is on
  • Reviewers still report domain verification taking more than one try

Consider Privy for

Ecommerce stores that want onsite capture and email or SMS follow-up in one platform and can forecast list, traffic and message growth.

  • Displays, email campaigns, SMS and automated Flows share one platform
  • A separate Displays route lets stores keep an external sending platform
  • Paid email lists unlimited sends while SMS remains separately measurable
  • Current documentation covers trial limits, auto-scaling and credit expiry

Trade-offs to consider

  • No permanent free plan in the current post-8-July-2025 catalog
  • A combined implementation can depend on pageviews, mailable contacts and SMS credits
  • Contact auto-scaling can change the tier without a notification
  • Uninstalling the app or closing the connected store does not cancel billing

The capabilities

Compare what you can build

Explore one area at a time. These are documented capabilities, with plan conditions beside each claim. A gap in our research does not mean a feature is unavailable.

Campaigns & editing

Popupsmart

Research checked

Privy

Research checked

Targeting & visitor experience

Popupsmart

Research checked

Privy

Research checked

Testing & measurement

Popupsmart

Research checked

Privy

Research checked

This area is not documented in our current Privy research. Confirm it with the vendor if it is essential to your decision.

Plan limits & product scope

Popupsmart

Research checked

This area is not documented in our current Popupsmart research. Confirm it with the vendor if it is essential to your decision.

Privy

Research checked

Integrations & data delivery

Popupsmart

Research checked

Privy

Research checked

The user feedback

What G2 reviewers mention

Review themes and attributed excerpts add context to the feature lists. Each product has a different review sample; mention counts are not comparative scores.

Popupsmart

Read on G2 — Popupsmart (opens in a new tab) ↗

141 reviews listed on G2Captured

Praised in reviews

  • Easy to use95 of 141 analyzed reviews
  • Quick setup without developers63 of 141 analyzed reviews
  • Design and customization42 of 141 analyzed reviews

Concerns in reviews

  • Design options and templates25 of 141 analyzed reviews
  • Missing features25 of 141 analyzed reviews
  • Free-plan and usage limits24 of 141 analyzed reviews

Counts are from 141 reviews analyzed on . Each review can mention several themes; these are not percentages of all customers.

Read excerpts & research details for Popupsmart

What a reviewer liked

“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately” (excerpt)
Yuen K. on G2 (opens in a new tab) · Not marked as incentivized in the capture

What a reviewer disliked

“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.” (excerpt)
Jesse S. on G2 (opens in a new tab) · Not marked as incentivized in the capture

Theme coding imported from Popupsmart's review research; not independently recoded by PopupBuilder. Historical reviews may refer to previous plans or features. Reviewer outcome claims have not been independently measured.

Latest individual-review capture: 10 reviews on , a partial sample. New captures do not automatically update the theme analysis.

Privy

Read on G2 — Privy (opens in a new tab) ↗

122 reviews listed on G2Captured

Praised in reviews

  • Results: leads and conversions72 of 122 analyzed reviews
  • Built-in email and SMS67 of 122 analyzed reviews
  • Easy to use57 of 122 analyzed reviews

Concerns in reviews

  • Learning curve, hard-to-find settings23 of 122 analyzed reviews
  • Missing features23 of 122 analyzed reviews
  • Price and plan structure19 of 122 analyzed reviews

Counts are from 122 reviews analyzed on . Each review can mention several themes; these are not percentages of all customers.

Read excerpts & research details for Privy

What a reviewer liked

“It has been the best way for our business to capture contact information from our customers” (excerpt)
Verified User in Food & Beverages on G2 (opens in a new tab) · Incentivized review

What a reviewer disliked

“I have a hard time navigating the edit features of the actual pop-up itself, but overall, I have pretty much figured it out now.” (excerpt)
Lynne C. on G2 (opens in a new tab) · Incentivized review

Theme coding imported from Popupsmart's review research; not independently recoded by PopupBuilder. Historical reviews may refer to previous plans or features. Reviewer outcome claims have not been independently measured.

Latest individual-review capture: 10 reviews on , a partial sample. New captures do not automatically update the theme analysis.

The editorial detail

The detailed comparison

Pair-specific trade-offs, pricing scenarios and the reasoning behind the verdict.

Pricing research has been refreshed since this article’s update. The dated pricing cards above carry the latest recorded billing terms; figures in the article below may reflect earlier plans.

Jump to an article topic

Popupsmart and Privy can both be considered for subscriber capture, but Privy’s display-only and email offers solve different buying needs. Compare Popupsmart with Privy Displays when you intend to keep your email platform. Evaluate Privy Email separately if replacing that platform is part of the project.

Popupsmart vs Privy at a glance

Decision Popupsmart Privy
Entry paid popup price Basic: $39 monthly or $390 annually Pop-ups & Displays-only: from $24 monthly
Main popup billing unit Monthly site pageviews Monthly pageviews for Displays
Entry email offer Check email quota and destination workflow for the selected plan Email from $30 monthly, based on mailable contacts
SMS budgeting Verify a separate sending workflow if required Starting email offer includes 250 SMS credits; additional sending is credit-based
Evaluation Free allowance of 5,000 pageviews Advertised 15-day trial without a credit card
A/B requirement Advanced: $690 annually Confirm the controls and entitlement in the selected product

Sources: Popupsmart pricing and Privy pricing, checked 5 September 2026. Starting prices do not establish the cost at every traffic or contact tier. Popupsmart’s free live-campaign entitlement needs confirmation because vendor surfaces differ.

What is the cost if you keep your email platform?

Start with the display or capture subscription, then add the email platform you will continue paying for. At the starting rate, twelve monthly Privy Displays payments total $288. Popupsmart Basic totals $468 across twelve monthly payments or $390 on its annual plan. This arithmetic is not a like-for-like capacity quote: select the required pageview allowance, domains and campaign controls before deciding.

An existing Klaviyo or other email subscription does not automatically rule out Privy. Its display-only offer is a separate option to evaluate. Test whether the exact list, fields and consent state arrive at your existing destination before committing to either capture tool.

What changes if you replace your email platform?

Privy Email starts at $30 monthly and uses mailable contacts. Its pricing page lists unlimited email sends and 250 included SMS credits, but unlimited email does not mean unlimited text messages. Record the configured contact tier and SMS credit requirement to obtain a useful quote.

Compare that quote with your current email subscription plus your planned popup subscription. Include any period when both senders will remain active during migration. A lower entry price is not a saving if the required contact tier costs more or the old subscription continues running.

What should a migration prove before switching?

Use a small controlled test to check the signup form, consent state, custom properties, segment membership and welcome message. Map the automations you depend on, including exclusions for existing customers. Review what happens to suppressed contacts so that moving data does not accidentally restart messages to people who opted out.

These are evaluation steps, not a claim that we completed a client migration. The right choice depends on whether your actual workflow survives the move, not on an assumed advantage from a Shopify installation or an app-store rating.

How do you avoid overlapping subscriptions?

Privy’s plan-management guide, checked 5 September 2026, says uninstalling its app or closing a connected store does not cancel subscriptions. Manage every active plan in My Plan & Billing. Cancellation removes the associated paid features immediately, so coordinate it with the replacement workflow and retain the confirmation.

Choose a capture-first evaluation when your current email platform already meets your needs. Compare Popupsmart and Privy Displays against the same pageviews and destination requirements. Choose an email-replacement evaluation when consolidating sending is an explicit requirement; compare Privy’s configured quote with the complete cost of your current stack.

Related: Popupsmart pricing, Privy pricing, Popupsmart integrations, Privy integrations.

Questions before you decide

Frequently asked questions

Must I replace my email platform to consider Privy?

No. Privy lists a separate Pop-ups & Displays-only offer from $24 monthly. Compare that with Popupsmart when keeping your current sender. Verify the required destination list, custom fields and consent handling; the existence of a display-only offer does not prove every integration requirement is supported.

Is Privy Email the same purchase as Popupsmart Basic?

No. Privy Email starts at $30 monthly and bills by mailable contacts, while Popupsmart Basic is primarily compared by its pageview and website allowance. If replacing your email platform is part of the brief, compare the configured Privy quote with both your email and popup subscriptions.

Are Privy text messages unlimited with the email offer?

No. Unlimited email sends and SMS credits are separate allowances. The starting email offer includes 250 SMS credits. Forecast additional SMS use separately and check the configured quote; do not translate the unlimited email allowance into unlimited text messages.

Does uninstalling Privy stop its subscription charges?

No. Its plan-management guide says uninstalling the app or closing the connected store does not cancel subscriptions. Manage each active plan through My Plan & Billing. The guide says cancellation removes associated paid features immediately, so coordinate the timing with your replacement workflow.

Sources & methodology

Pricing and capabilities come from vendor documentation. The verdict is editorial; G2 feedback comes from attributed review samples. This comparison does not claim a hands-on performance benchmark.

Article updates, source captures and review analysis have separate dates. New review captures do not automatically refresh the theme analysis. Confirm current plan terms before buying.

About the author

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing

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