Privy is popups plus email plus SMS, aimed at Shopify. New accounts after 8 July 2025 pay $24/month for Displays (10,000 pageviews) or $30/month for Email (1,500 contacts) on privy.com/pricing. Popupsmart Basic is $32.50/mo billed annually with a free plan (popupsmart.com/pricing, 29 August 2026). The 2023 Privy $15 Starter is gone for new buyers.
Pick Privy if you do not already pay for Klaviyo and you want the follow-up in the same app. Pick Popupsmart if you already have an ESP and you want a free plan plus a wheel.
Popupsmart vs Privy at a glance
| Popupsmart | Privy | |
|---|---|---|
| Starting paid | $32.50/mo yearly (Basic) | $24 Displays / $30 Email |
| Meter | Site pageviews | Pageviews (Displays) or contacts (Email) |
| Free plan | Yes, 5k pageviews | No, after 8 July 2025. 15-day trial |
| Email / SMS | Autoresponder quota; dump to Klaviyo | Email plan sends; SMS add-on |
| Shopify | Embed app, 4.8/5 from 50 reviews | Native, 4.5/5 from 3,969 reviews |
| Gamification | On every plan | Mini quizzes and displays; not a wheel library |
Sources: both vendor pricing pages, 23–29 August 2026.
Who wins on price?
Depends what you buy.
Displays-only at $24/month can beat Popupsmart Basic monthly ($39) and sits near yearly Basic ($32.50). Email at $30 is a different product: unlimited sends at 1,500 contacts. Popupsmart will not replace that. Privy gets more expensive as the list grows. Popupsmart gets more expensive as the site gets traffic.
Who should pick which?
Privy if Shopify + email + SMS in one bill is the brief and you will not keep Klaviyo. Popupsmart if the sender is already paid for and you want a free on-ramp.
Does Privy still have a $15 Starter plan?
Not for accounts opened after 8 July 2025. Pre-July accounts may still sit on Convert Only, Starter or Growth. New checkout is Displays $24, Email $30, Email + SMS $45.
Related: Popupsmart pricing, Privy pricing, Popupsmart alternatives.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing