PopupBuilder.io

Head-to-head comparison

Popupsmart vs Adoric

Our take

Adoric website and Shopify pricing use different units. Compare the correct product, required testing tier and actual traffic before choosing a popup subscription.

By Emel DalabasmazArticle updated Sources & methodology ↓
In this comparison

The cost

Price & billing at a glance

Both tools use the same billing unit. Included allowances and features still vary by plan.

Popupsmart

Starting paid price · USD

$32.50/mo

Basic, per month, billed annually

$390 paid annually; monthly billing is $39.

Free access
Free plan
5,000 pageviews/month · 1 live popup
Usage is measured in
Monthly pageviews
Full billing notes for Popupsmart

Headline paid rates on popupsmart.com/pricing are annual monthly-equivalents (Basic $32.50, Advanced $57.50, Pro $82.50, Expert $132.50). Monthly billing is $39 / $69 / $99 / $159. The Shopify App Store also lists a $19/month Starter plan (25K pageviews) that the website pricing page does not show.

Adoric

Starting paid price · USD

$100/mo

Basic, per month

Website plan shown; Shopify has separate order-based plans.

Free access
Free plan
Shopify eligibility needs confirmation
Usage is measured in
Monthly pageviews
Full billing notes for Adoric

The general website route displayed Basic at $100/month for 300,000 pageviews and three domains. The separate Shopify app displayed order-based tiers from $4.99/month and a Free card; Adoric's Shopify FAQ limits Free to development stores, so live-store eligibility needs confirmation.

The fit

Who each one is for

Start with your use case, then weigh the strengths and limitations that matter to your site.

Consider Popupsmart for

Shopify stores and small sites that want a working popup the same day, with a real free plan and gamification included.

  • Free plan is usable: 5K pageviews, one live popup, no card required
  • Shopify app rates 4.8/5 from 50 reviews with a one-click install
  • Spin-to-win and lottery-ball gamification ship on every plan
  • Unlimited live popups from the first paid plan

Trade-offs to consider

  • A/B testing starts only on Advanced ($57.50/mo billed annually)
  • Free plan has no analytics, one website, and a 5K pageview cap
  • Pageview overage is $10 per extra 10K when auto-extend is on
  • Reviewers still report domain verification taking more than one try

Consider Adoric for

Teams that need browser-state targeting on a general website, or Shopify capture and merchandising widgets in one app.

  • Vendor documentation covers popups, forms, in-page content and gamified campaigns
  • Website targeting includes cookies, HTML selectors, JavaScript variables and browser storage
  • Non-Shopify recommendation guide documents catalog formats and required product fields
  • Shopify route combines email capture, recommendations, upsells and shipping bars

Trade-offs to consider

  • General website paid plans start at $100 per month on the current public card
  • A/B testing is listed from Essentials and logo removal from Standard
  • Website and Shopify routes use different meters and cannot share one cost comparison
  • The marketplace and vendor pages conflict on Free eligibility for a live Shopify store

The capabilities

Compare what you can build

Explore one area at a time. These are documented capabilities, with plan conditions beside each claim. A gap in our research does not mean a feature is unavailable.

Campaigns & editing

Popupsmart

Research checked

Adoric

Research checked

Targeting & visitor experience

Popupsmart

Research checked

Adoric

Research checked

Testing & measurement

Popupsmart

Research checked

Adoric

Research checked

Plan limits & product scope

Popupsmart

Research checked

This area is not documented in our current Popupsmart research. Confirm it with the vendor if it is essential to your decision.

Adoric

Research checked

This area is not documented in our current Adoric research. Confirm it with the vendor if it is essential to your decision.

Integrations & data delivery

Popupsmart

Research checked

Adoric

Research checked

The user feedback

What G2 reviewers mention

Review themes and attributed excerpts add context to the feature lists. Each product has a different review sample; mention counts are not comparative scores.

Popupsmart

Read on G2 — Popupsmart (opens in a new tab) ↗

141 reviews listed on G2Captured

Praised in reviews

  • Easy to use95 of 141 analyzed reviews
  • Quick setup without developers63 of 141 analyzed reviews
  • Design and customization42 of 141 analyzed reviews

Concerns in reviews

  • Design options and templates25 of 141 analyzed reviews
  • Missing features25 of 141 analyzed reviews
  • Free-plan and usage limits24 of 141 analyzed reviews

Counts are from 141 reviews analyzed on . Each review can mention several themes; these are not percentages of all customers.

Read excerpts & research details for Popupsmart

What a reviewer liked

“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately” (excerpt)
Yuen K. on G2 (opens in a new tab) · Not marked as incentivized in the capture

What a reviewer disliked

“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.” (excerpt)
Jesse S. on G2 (opens in a new tab) · Not marked as incentivized in the capture

Theme coding imported from Popupsmart's review research; not independently recoded by PopupBuilder. Historical reviews may refer to previous plans or features. Reviewer outcome claims have not been independently measured.

Latest individual-review capture: 10 reviews on , a partial sample. New captures do not automatically update the theme analysis.

Adoric

Read on G2 — Adoric (opens in a new tab) ↗

1 reviews listed on G2Captured

Praised in reviews

  • Ease of use1 of 1 analyzed reviews
  • Reported lead growth1 of 1 analyzed reviews

Concerns in reviews

  • Learning curve1 of 1 analyzed reviews

Counts are from 1 reviews analyzed on . Each review can mention several themes; these are not percentages of all customers.

Read excerpts & research details for Adoric

What a reviewer liked

“easy to use. can see results quickly with increased number of leads.” (excerpt)
Verified User in Hospital & Health Care on G2 (opens in a new tab) · Incentivized review

PopupBuilder editorial coding of the captured review answers. This is a bounded source sample, not a random survey or a product performance test. Historical reviews may refer to previous plans or features. Reviewer outcome claims have not been independently measured.

Latest individual-review capture: 1 reviews on , matching the source count recorded for that collection. New captures do not automatically update the theme analysis.

The editorial detail

The detailed comparison

Pair-specific trade-offs, pricing scenarios and the reasoning behind the verdict.

Pricing research has been refreshed since this article’s update. The dated pricing cards above carry the latest recorded billing terms; figures in the article below may reflect earlier plans.

Jump to an article topic

Adoric has separate website and Shopify pricing. Its website Basic plan is $100 monthly for 300,000 pageviews and three domains. Its Shopify popup offer starts at $4.99 monthly for 0–100 store orders. Popupsmart Basic is $39 monthly or $390 annually for 50,000 monthly pageviews and three websites. Choose the relevant Adoric product before comparing those prices.

Popupsmart vs Adoric at a glance

Decision Popupsmart Adoric website Adoric Shopify
Entry paid price Basic: $39 monthly or $390 annually Basic: $100 monthly $4.99 monthly at 0–100 orders
Billing unit Monthly pageviews Monthly pageviews Previous month’s store orders
Entry paid capacity 50,000 pageviews, three websites 300,000 pageviews, three domains Selected order band
A/B testing Advanced: $690 annually Essentials: $250 monthly Confirm the installed app’s entitlement
Free evaluation 5,000-pageview free allowance Confirm website trial terms Seven-day trial; free plan limited to development stores

Sources: Popupsmart pricing, Adoric website pricing and Adoric Shopify pricing, checked 5 September 2026. Popupsmart’s free live-campaign entitlement needs confirmation where its public pages differ. Do not apply one Adoric product’s limits to the other.

Which website plan fits the campaign?

Popupsmart Basic costs less at the starting tier, but Adoric website Basic includes six times its pageview allowance. That does not establish a performance advantage or mean both plans include the same features. Forecast traffic and list the controls you need before selecting a tier.

If A/B testing is required, compare Popupsmart Advanced at $690 annually with Adoric website Essentials at $250 monthly. Twelve monthly Essentials payments total $3,000; this is arithmetic, not an advertised annual discount. Essentials also includes 1,000,000 pageviews and four domains, so the testing-price difference alone is not a like-for-like capacity comparison.

Adoric website Standard at $350 monthly introduces logo removal, read events and extra integrations. Confirm the exact connector or targeting rule rather than assuming every requirement is included in Basic. See Adoric pricing for the published tiers and unresolved mappings.

How does Shopify order billing change the comparison?

Adoric says the Shopify charge depends on the previous month’s store orders. It is not limited to orders attributed to a popup. A store with fewer than 100 orders belongs in a different budget scenario from a high-volume store, even if both show the same number of campaigns.

Record total store orders and pageviews separately. The starting $4.99 price is useful only for its stated order band; it cannot be used to quote a store with thousands of orders. At the upper end, Adoric’s table associates $399.99 with 7,001–8,000 orders while its FAQ says 10,000. Confirm the applicable band if your store approaches that boundary.

Also identify the exact installed Adoric app. Popups, bundles, upsells and cart-related apps should not be assumed to share one subscription simply because they have the same vendor name.

Which free option can a live store use?

Popupsmart lists a free allowance of 5,000 pageviews. Confirm its live-campaign limit because its pricing and homepage wording differ. Adoric’s Shopify pricing FAQ limits the ongoing free plan to development stores and advertises a seven-day trial. The old claim that a live store receives a permanent free 20-order tier is not the basis for this comparison.

A useful evaluation should prove display targeting, dismissal, mobile layout and lead delivery before its allowance or trial ends. Free access does not establish the paid cost after traffic or order volume grows.

What should you test before choosing?

Use the same campaign brief in both tools: audience, fields, reward, destination and success event. Check whether the required behavior uses a normal editor setting, custom code or a higher plan. For the Adoric website product, its pageview guide, checked 5 September 2026, says pageviews count after snippet installation, not only when a popup appears; its old tier ladder should not replace the current pricing cards.

Choose the quote that meets the full requirement. Popupsmart’s starting price may suit a lower-traffic website, Adoric website capacity may matter for a larger one, and Adoric Shopify needs its own order forecast. These are selection criteria, not measured conversion results or a claim that one product is always better on Shopify.

Related: Popupsmart pricing, Adoric pricing, Popupsmart integrations, Adoric integrations.

Questions before you decide

Frequently asked questions

Does Adoric Shopify charge only for popup-attributed orders?

No. Its Shopify pricing page bases the charge on the previous month’s store orders received from Shopify. Forecast total store orders, not just orders attributed to a campaign, and select the matching band before comparing with Popupsmart’s pageview-based plan.

Can a live store use Adoric Shopify free indefinitely?

The checked Shopify pricing FAQ limits the ongoing free plan to development stores and advertises a seven-day trial. Do not assume a permanent live-store free tier from an older listing. Popupsmart lists a 5,000-pageview free allowance, but its live-campaign entitlement needs confirmation where vendor pages differ.

Which plans should I compare for website A/B testing?

Popupsmart lists testing from Advanced at $690 annually. Adoric website pricing introduces it on Essentials at $250 monthly, which is $3,000 across twelve monthly payments. The plans have different capacity and domain allowances, so compare those requirements alongside the experiment controls.

Is Adoric Shopify’s highest published order band unambiguous?

No. The table pairs $399.99 with 7,001–8,000 orders, while its FAQ says that amount includes 10,000. Confirm the applicable allowance and charge for your store. Neither figure should be silently treated as a resolved limit.

Sources & methodology

Pricing and capabilities come from vendor documentation. The verdict is editorial; G2 feedback comes from attributed review samples. This comparison does not claim a hands-on performance benchmark.

Article updates, source captures and review analysis have separate dates. New review captures do not automatically refresh the theme analysis. Confirm current plan terms before buying.

About the author

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing

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