PopupBuilder.io

Head-to-head comparison

OptinMonster vs Adoric

Our take

Choose the relevant Adoric product before comparing prices. Account for OptinMonster renewals, testing tiers and different traffic units.

By Emel DalabasmazArticle updated Sources & methodology ↓
In this comparison

The cost

Price & billing at a glance

These tools charge for different units. Compare your expected usage and required features before comparing the starting prices.

OptinMonster

Starting paid price · USD

$9/mo

Basic, per month, billed annually

Introductory $108/year; Basic renews at $210/year.

Free access
None
14-day refund policy; no free trial
Usage is measured in
Campaign impressions
Full billing notes for OptinMonster

The pricing page shows introductory annual rates of Basic $9/month ($108 billed today), Plus $27/month ($324), Pro $37/month ($444) and Growth $67/month ($804). Renewal totals remain $210, $570, $870 and $1,470 per year. The 14-day refund policy is not a free plan or trial. Basic includes 2,500 campaign impressions; A/B testing starts on Plus and Exit-Intent on Pro.

Adoric

Starting paid price · USD

$100/mo

Basic, per month

Website plan shown; Shopify has separate order-based plans.

Free access
Free plan
Shopify eligibility needs confirmation
Usage is measured in
Monthly pageviews
Full billing notes for Adoric

The general website route displayed Basic at $100/month for 300,000 pageviews and three domains. The separate Shopify app displayed order-based tiers from $4.99/month and a Free card; Adoric's Shopify FAQ limits Free to development stores, so live-store eligibility needs confirmation.

The fit

Who each one is for

Start with your use case, then weigh the strengths and limitations that matter to your site.

Consider OptinMonster for

Content and WordPress sites that will pay Pro for Exit-Intent and actually run split tests.

  • WordPress plugin still listed at 1+ million active installs
  • A/B testing starts on Plus rather than the top plan
  • Native Mailchimp, Brevo, HubSpot and Constant Contact connectors
  • Exit-Intent is the reason most buyers pick Pro

Trade-offs to consider

  • No free plan; refunds only within 14 days of a first purchase
  • Exit-Intent starts on Pro; the current plan cards list Shopify and WooCommerce integrations on Growth
  • Intro rates jump to full price on renewal
  • G2 reviews still call out price and the visual editor

Consider Adoric for

Teams that need browser-state targeting on a general website, or Shopify capture and merchandising widgets in one app.

  • Vendor documentation covers popups, forms, in-page content and gamified campaigns
  • Website targeting includes cookies, HTML selectors, JavaScript variables and browser storage
  • Non-Shopify recommendation guide documents catalog formats and required product fields
  • Shopify route combines email capture, recommendations, upsells and shipping bars

Trade-offs to consider

  • General website paid plans start at $100 per month on the current public card
  • A/B testing is listed from Essentials and logo removal from Standard
  • Website and Shopify routes use different meters and cannot share one cost comparison
  • The marketplace and vendor pages conflict on Free eligibility for a live Shopify store

The capabilities

Compare what you can build

Explore one area at a time. These are documented capabilities, with plan conditions beside each claim. A gap in our research does not mean a feature is unavailable.

Campaigns & editing

OptinMonster

Research checked

Adoric

Research checked

Targeting & visitor experience

OptinMonster

Research checked

Adoric

Research checked

Testing & measurement

OptinMonster

Research checked

Adoric

Research checked

Plan limits & product scope

OptinMonster

Research checked

This area is not documented in our current OptinMonster research. Confirm it with the vendor if it is essential to your decision.

Adoric

Research checked

This area is not documented in our current Adoric research. Confirm it with the vendor if it is essential to your decision.

Integrations & data delivery

OptinMonster

Research checked

Adoric

Research checked

The user feedback

What G2 reviewers mention

Review themes and attributed excerpts add context to the feature lists. Each product has a different review sample; mention counts are not comparative scores.

OptinMonster

Read on G2 — OptinMonster (opens in a new tab) ↗

108 reviews listed on G2Captured

Praised in reviews

  • Easy to use45 of 108 analyzed reviews
  • Results: leads and conversions43 of 108 analyzed reviews
  • Design and customization36 of 108 analyzed reviews

Concerns in reviews

  • Learning curve, hard-to-find settings22 of 108 analyzed reviews
  • Missing features17 of 108 analyzed reviews
  • Price and plan structure13 of 108 analyzed reviews

Counts are from 108 reviews analyzed on . Each review can mention several themes; these are not percentages of all customers.

Read excerpts & research details for OptinMonster

What a reviewer liked

“It has almost tripled my email opt-ins.” (excerpt)
Jeff P. on G2 (opens in a new tab) · Not marked as incentivized in the capture

What a reviewer disliked

“Some of the interactions can be confusing, like the sort controls on the campaigns page leaves me wondering which campaigns are actually live.” (excerpt)
Verified User in Computer Software on G2 (opens in a new tab) · Incentive status not captured

Theme coding imported from Popupsmart's review research; not independently recoded by PopupBuilder. Historical reviews may refer to previous plans or features. Reviewer outcome claims have not been independently measured.

Latest individual-review capture: 10 reviews on , a partial sample. New captures do not automatically update the theme analysis.

Adoric

Read on G2 — Adoric (opens in a new tab) ↗

1 reviews listed on G2Captured

Praised in reviews

  • Ease of use1 of 1 analyzed reviews
  • Reported lead growth1 of 1 analyzed reviews

Concerns in reviews

  • Learning curve1 of 1 analyzed reviews

Counts are from 1 reviews analyzed on . Each review can mention several themes; these are not percentages of all customers.

Read excerpts & research details for Adoric

What a reviewer liked

“easy to use. can see results quickly with increased number of leads.” (excerpt)
Verified User in Hospital & Health Care on G2 (opens in a new tab) · Incentivized review

PopupBuilder editorial coding of the captured review answers. This is a bounded source sample, not a random survey or a product performance test. Historical reviews may refer to previous plans or features. Reviewer outcome claims have not been independently measured.

Latest individual-review capture: 1 reviews on , matching the source count recorded for that collection. New captures do not automatically update the theme analysis.

The editorial detail

The detailed comparison

Pair-specific trade-offs, pricing scenarios and the reasoning behind the verdict.

Pricing research has been refreshed since this article’s update. The dated pricing cards above carry the latest recorded billing terms; figures in the article below may reflect earlier plans.

Jump to an article topic

OptinMonster uses campaign impressions and feature tiers with introductory annual pricing. Adoric website plans use pageviews, while its Shopify offer uses store orders. These are three different billing models; a starting-price comparison alone cannot quote the same campaign.

OptinMonster vs Adoric at a glance

Decision OptinMonster Adoric website Adoric Shopify
Entry price Basic: $84 introductory year, $210 renewal Basic: $100 monthly $4.99 monthly at 0–100 orders
Meter Campaign impressions Pageviews Previous month’s store orders
Starting capacity Basic: 2,500 impressions Basic: 300,000 pageviews, three domains Selected order band
A/B testing Plus: $228 introductory year, $570 renewal Essentials: $250 monthly Verify the installed app’s entitlement
Exit-Intent Pro: $348 introductory year, $870 renewal Verify the required trigger and tier Test the required device behavior
Free evaluation Plugin free eligibility remains unverified here Confirm website trial terms Seven-day trial; ongoing free plan for development stores

Sources: OptinMonster pricing, Adoric website pricing and Adoric Shopify pricing, checked 5 September 2026.

Which prices belong in a testing budget?

Compare OptinMonster Plus or higher with Adoric website Essentials or higher when A/B testing is required. Plus is $228 for the introductory year and $570 on renewal. Twelve monthly Essentials payments total $3,000, with 1,000,000 pageviews and four domains. That arithmetic is not an advertised annual discount or an equal-capacity comparison.

If Exit-Intent or webhooks are required, use OptinMonster Pro’s $348 introductory and $870 renewal totals. Confirm the matching Adoric workflow and tier. Do not use Basic’s low entry price as a substitute for the actual feature requirements.

How should the traffic forecast be prepared?

Record website pageviews and expected campaign impressions separately. A visitor can load several pages and see a different number of campaigns. Adoric’s non-Shopify pageview guide, checked 5 September 2026, says pageviews count after snippet installation rather than only when a popup appears. Its historical tier ladder should not replace the current pricing cards.

For OptinMonster, confirm the selected impression allowance and how campaign frequency affects usage. Compare each account’s billing counter during evaluation rather than assuming that 300,000 pageviews represent 300,000 campaign impressions.

What changes on Shopify?

Adoric bases its Shopify price on the previous month’s store orders received from Shopify, not only orders attributed to popups. The $4.99 price covers the 0–100 band. A store with thousands of orders needs a different quote even if its campaign display volume is low.

The upper band is inconsistent on the public page: the table pairs $399.99 with 7,001–8,000 orders, while the FAQ says 10,000. Confirm the applicable band near that boundary. Identify the exact Adoric app instead of assuming every app from the vendor shares one subscription.

For OptinMonster, check Growth when the brief requires its ecommerce controls; its listed annual price is $588 initially and $1,470 on renewal. Verify the specific control needed rather than treating all Shopify projects as identical.

Can a live store use the Adoric free plan?

The Shopify pricing FAQ limits the ongoing free plan to development stores and advertises a seven-day trial. An older 20-order free description is not a reliable basis for a live-store budget. Check the installed app’s billing terms before activation.

Plan the trial around one representative campaign: mobile layout, trigger, dismissal, validation and destination record. Monitor the relevant counter from the start so a short evaluation does not hide the cost at normal traffic or order volume.

How should you choose?

Select OptinMonster when its required feature tier, impression allowance and renewal commitment fit the brief. Compare Adoric website when its pageview capacity, domains and controls fit the website. Evaluate Adoric Shopify with an order forecast rather than the website price grid.

Use the same audience, fields and destination to validate each setup. These are buying criteria, not measured conversion results or an endorsement based on plugin popularity. Confirm specific targeting and integration requirements instead of assuming all advanced rules are included at the entry tier.

Related: OptinMonster pricing, Adoric pricing, OptinMonster integrations, Adoric integrations.

Questions before you decide

Frequently asked questions

Which plans should I compare for A/B testing?

OptinMonster Plus is $228 for the introductory year and $570 on renewal. Adoric website Essentials introduces testing at $250 monthly, or $3,000 across twelve payments, with 1,000,000 pageviews and four domains. These are different capacity packages; verify the required experiment and traffic allowance.

Does Adoric Shopify bill only for popup-attributed orders?

No. Its pricing page bases charges on the previous month’s store orders. The starting $4.99 price covers 0–100 orders. Use total store orders to select the band and keep that forecast separate from OptinMonster campaign impressions.

Can a live store use Adoric Shopify free indefinitely?

The checked Shopify FAQ limits its ongoing free plan to development stores and advertises a seven-day trial. Do not rely on an older 20-order free description. Verify the installed app’s billing terms.

Are Adoric website pageviews equal to OptinMonster impressions?

No. Adoric’s non-Shopify guide describes counting pageviews after snippet installation, not only campaign displays. OptinMonster uses campaign impressions. Forecast both and reconcile the account counters; the Adoric guide’s historical price ladder is not the current plan quote.

Sources & methodology

Pricing and capabilities come from vendor documentation. The verdict is editorial; G2 feedback comes from attributed review samples. This comparison does not claim a hands-on performance benchmark.

Article updates, source captures and review analysis have separate dates. New review captures do not automatically refresh the theme analysis. Confirm current plan terms before buying.

About the author

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing

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