Popupsmart meters on monthly pageviews. Free is 5,000 views and one live popup. Paid plans start at $32.50/month billed annually (Basic, 50,000 pageviews, three websites, unlimited live popups). Monthly billing for that same plan is $39.
Source: popupsmart.com/pricing, checked 23 August 2026. The annual and monthly plan-card amounts were rechecked 6 September 2026. Other terms retain their stated research dates. All dollar figures below are USD; confirm the selected offer before subscribing.
What does each Popupsmart plan include?
| Plan | Annual /mo | Annual total | Monthly | Pageviews | Sites | Live popups | Emails | Team | A/B testing |
|---|---|---|---|---|---|---|---|---|---|
| Free | $0 | $0 | $0 | 5,000 | 1 | 1 | 100 | 0 | No |
| Basic | $32.50 | $390 | $39 | 50,000 | 3 | Unlimited | 1,000 | 1 | No |
| Advanced | $57.50 | $690 | $69 | 100,000 | 5 | Unlimited | 3,000 | 2 | Yes |
| Pro | $82.50 | $990 | $99 | 250,000 | 7 | Unlimited | 5,000 | 2 | Yes |
| Expert | $132.50 | $1,590 | $159 | 500,000 | Unlimited | Unlimited | 10,000 | 4 | Yes |
Team-seat caps were updated 1 November 2024 according to the vendor's team-members help article. Free has none. Basic has one. Advanced and Pro have two. Expert has four. (That article still labels Pro as "Professional"; the pricing page says Pro.)
Feature gates from the same pricing matrix:
- Analytics, custom fonts, custom CSS, unbranded, priority support, Smart Mode: Basic and up.
- A/B split testing: Advanced and up.
- Campaign filing (folders): Pro and Expert.
- CRO consultancy (1 hour/month) and a Slack line: Expert only.
- Templates, form builder, geo, exit intent, gamification, Shopify, and the listed CRMs: every plan, including Free.
Chat support "within 15 minutes" is listed for paid plans during GMT+3 working hours. Email support "within 8 hours" is listed for paid plans. Free gets standard support.
How much does annual billing actually save?
Use twelve monthly payments as the comparison, rather than the discount banner. These calculations use the published plan-card amounts checked 6 September 2026:
| Plan | Twelve monthly payments | Published annual charge | Difference |
|---|---|---|---|
| Basic | $468 | $390 | $78 |
| Advanced | $828 | $690 | $138 |
| Pro | $1,188 | $990 | $198 |
| Expert | $1,908 | $1,590 | $318 |
Each difference is approximately 16.7% of twelve monthly payments. For Pro, we calculate $99 × 12 directly rather than adopting the page’s inconsistent crossed-out total. Annual billing also changes the payment commitment: compare the full annual charge with your evaluation needs, not only its monthly equivalent. These subscription calculations exclude usage charges and any other services.
What happens when you blow the pageview cap?
Quoted from the pricing-page FAQ, 23 August 2026:
- Auto-extend on: $10 per extra 10,000 pageviews.
- Ten or more overage chunks in a month (90,000 extra views) cap that month's overage at $99 until 250,000 extra pageviews.
- Past 250,000 extra: another $99 per 250,000.
- Extra email: $5 per 500.
- Annual plans: if you pay no overage for two months running, auto-extend turns itself off. You re-check the box after settling invoices.
Leave auto-extend off and the campaign just stops showing. Leave it on and a traffic spike becomes a second invoice. Count pageviews in Google Analytics before you pick a tier; Popupsmart counts a pageview each time a page loads.
Is the Shopify app priced the same way?
No. The Shopify App Store listing on 23 August 2026 prints:
| Shopify plan | Price | Pageviews | Emails | Sites | Notes |
|---|---|---|---|---|---|
| Free | $0 | 5,000 | 100 | 1 | 1 active popup |
| Starter | $19/mo or $190/yr | 25,000 | 750 | 1 | Not on popupsmart.com/pricing |
| Basic | $39/mo or $390/yr | 50,000 | 1,000 | 3 | Matches website Basic monthly |
| Advanced | $69/mo or $690/yr | 100,000 | 3,000 | 5 | Matches website Advanced monthly |
The listing links “See all pricing options” to popupsmart.com/pricing. Its rounded “save 17%” label agrees with the Basic and Advanced plan arithmetic; the website’s generic 20% label does not. This is a calculation from published amounts, not a completed checkout or a promise about an account-specific offer.
If you install from Shopify, the in-app plan picker is the source of truth for that install. If you sign up on popupsmart.com, the website table is.
How does this compare with the other tools we cover?
Popupsmart numbers below are from popupsmart.com/pricing, 29 August 2026. Competitor figures match data/tools/*.json (researched 23 August 2026).
| Tool | Meter | Free plan? | Starting paid |
|---|---|---|---|
| Popupsmart | Site pageviews | Yes, 5K, 1 live popup | $32.50/mo billed annually (Basic, 50k) |
| OptiMonk | Site pageviews | Yes, 10k | $29/mo or $19 yearly Essential |
| Poptin | Unique visitors | Yes, 1,000 | $25/mo Basic ($240/year) |
| Privy | Pageviews or contacts | No, after 8 July 2025 | $24 Displays / $30 Email |
| Hello Bar | Popup views | Yes, 5k lifetime | $39/mo yearly Growth |
| OptinMonster | Campaign impressions | No, 14-day refund | $7/mo intro Basic; $210 to renew |
| Sleeknote | Visitors | 14-day trial | $55/mo yearly US Core 0–25k |
| Sumo | n/a | n/a | Not sold. BDOW Plus $19/mo yearly |
| Adoric | Pageviews or store orders | FAQ free / Shopify 20 orders | $100/mo web; Shopify from $4.99 |
| Wisepops | Pageviews | Trial / demo | No public grid. Shopify $299; high-touch ~$499 |
Compare billing units before comparing prices. Popupsmart and OptiMonk use site pageviews; Hello Bar uses displayed popup views. Privy offers pageview-based displays separately from contact-based email. Forecast the allowance for the product you need: a small email list does not establish a lower price for a display-only subscription.
Which plan should you actually buy?
Stay on Free if you are testing a single offer on a site under ~5,000 pageviews. One live popup is the real constraint, not the view cap.
Basic ($32.50 billed annually) if you need unlimited campaigns, three sites, and to strip the branding. You still cannot run an A/B test.
Advanced ($57.50 billed annually) if you will actually split traffic. This is the first plan where testing is included. Skip Basic if that is why you are paying.
Pro is a pageview and site bump (250K, 7 sites) plus campaign folders. Buy it for the quota, not for a new feature.
Expert is the first plan with a CRO hour and Slack. Past 500K pageviews the vendor wants a custom quote.
Nonprofit and educator discounts exist per the FAQ; they are not published. You have to ask.
Can you get the money back?
The pricing hero and the FAQ, 23 August 2026: 7 days on monthly, 15 days on annual. After that, no refund; you can still cancel for the next cycle.
A later block on the same page says "15 days for monthly subscriptions and one month for annual." Those two statements cannot both be true. We are quoting the FAQ/hero pair because that is what the structured FAQ on the page emits. Confirm the window in Stripe before you pay.
Upgrade mid-cycle: unused days of the current paid plan are credited, per How to upgrade. Our walkthrough: How can I upgrade my current Popupsmart subscription plan.
A worked budget for a testing project
Consider an illustrative project that requires A/B testing and fits within Advanced’s allowance. The published annual price is $690; twelve monthly payments at $69 total $828. The annual option saves $138 over those twelve payments, but commits the budget earlier. This calculation excludes extra usage and assumes the listed prices remain applicable to the selected signup route.
The important choice is whether the project needs Advanced at all. If there is no recurring test plan, do not buy that tier merely because it appears in a comparison table. Conversely, budgeting at Basic’s entry price understates the cost of a project that requires split testing. Record the required feature, allowance and billing commitment together.
Questions before you decide
Frequently asked questions
How much do popup apps cost?
The cost depends on the billing unit, required features and service scope. Popupsmart publishes a free plan and paid plans; Alia lists a visitor-based paid offer with a trial. Compare the plan that includes your required workflow, and separate an annual monthly-equivalent price from an amount actually paid month to month. A single category-wide entry price would conceal those differences.
How much cash does the annual Basic plan require?
The advertised $32.50 monthly equivalent represents $390 for a year. It is different from paying $39 one month at a time. Before committing annually, confirm both the required features and the checkout terms; the lower monthly equivalent does not mean monthly billing.
Can I use the cheapest paid plan for an A/B testing project?
The pricing matrix places A/B split testing on Advanced and above. Basic is therefore not the right cost basis for a project that specifically needs that feature. Compare the price of the plan that meets the brief rather than the entry price alone.
How should I budget for a seasonal campaign?
Estimate traffic for the campaign period and check how the account handles traffic beyond the allowance. Our budgeting recommendation is to record the expected subscription and the policy for extra usage separately. Do not assume that a quiet month offsets a later traffic spike.
Should I choose annual billing before testing the integration?
Our recommendation is to verify the complete signup-to-list workflow first. A lower annual rate has little value if the required connector, field mapping or team workflow does not meet your needs. Read the current refund terms rather than treating the refund window as an unlimited trial.
About the author
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing