Popupsmart and Poptin are the two honest free plans in this set. Popupsmart meters pageviews and has a 4.8 Shopify app. Poptin meters visitors. Pick the meter and the install path, not the brand.
Popupsmart: popupsmart.com/pricing, 23 August 2026. Poptin: this site's Poptin pricing page and profile, last researched 10 January 2023. We did not re-verify Poptin prices for this pass; our profile lists no starting paid amount.
How do the plans compare?
| Popupsmart (23 Aug 2026) | Poptin (as of 10 Jan 2023 here) | |
|---|---|---|
| Meter | Pageviews | Visitors |
| Free plan | 5K pageviews, 1 site, 1 live popup, no analytics, no A/B | Usable free plan; A/B testing included in that write-up |
| Starting paid | $32.50/mo billed annually | Not listed in our profile |
| Shopify | App Store 4.8/5, 50 reviews; embed app | Embed / app; not the 50-review listing Popupsmart has |
| Gamification | On every plan | Present; smaller template library in our last notes |
A pageview is a load. A visitor can load eight pages. On a content site, Poptin's visitor cap goes further. On a landing page with one URL, they are close.
Who wins on testing?
Poptin, if our 2023 note still holds and testing is on the free plan. Popupsmart holds testing until Advanced ($57.50/month billed annually). Confirm on poptin.com/pricing before you buy Poptin for that reason.
Who wins on Shopify?
Popupsmart. One-click install, fonts and colours imported, 4.8 from 50 reviews as of 23 August 2026. Poptin will run on Shopify. It is not the same listing.
Who should pick which?
Popupsmart if you are on Shopify or you want the wheel with a public $32.50 Basic. Poptin if you want visitor metering and (if still true) tests without paying Advanced money. They are peers. Neither is "the best popup builder."
Related: Popupsmart pricing, Poptin pricing, alternatives.
Related comparisons
Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing