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Comparison

Popupsmart VS Poptin Comparison

The verdict

Poptin and Popupsmart are the two no-code free plans. Poptin meters unique visitors and starts paid at $25. Popupsmart meters pageviews and starts paid at $32.50 yearly. Shopify install is the difference.

Published January 19, 2023 · Last reviewed August 29, 2026

Popupsmart and Poptin at a glance

Popupsmart

$32.50

Basic, per month, billed annually

Free tier
Free plan
Metered on
Monthly pageviews

OverviewPricingReview

Poptin

$25

Basic, per month

Free tier
Free plan
Metered on
Monthly visitors

OverviewPricingReview

Popupsmart checked August 2026; Poptin checked August 2026. Both vendors change prices without notice — confirm on their own pages before you buy.

Who each one is for

Reasons to pick one over the other, taken from each tool's profile — not a feature-by-feature scorecard.

Choose Popupsmart if

Shopify stores and small sites that want a working popup the same day, with a real free plan and gamification included.

  • Free plan is usable: 5K pageviews, one live popup, no card required
  • Shopify app rates 4.8/5 from 50 reviews with a one-click install
  • Spin-to-win and lottery-ball gamification ship on every plan
  • Unlimited live popups from the first paid plan

Skip Popupsmart if

  • A/B testing starts only on Advanced ($57.50/mo billed annually)
  • Free plan has no analytics, one website, and a 5K pageview cap
  • Pageview overage is $10 per extra 10K when auto-extend is on
  • Reviewers still report domain verification taking more than one try

Choose Poptin if

Small sites and agencies that want a usable free plan and A/B testing without booking a demo.

  • Free plan is usable: 1,000 unique visitors, unlimited campaigns, one domain
  • A/B testing is listed on every plan on the vendor compare table
  • Capterra customer service 4.9/5 from 350 reviews (July 2026)
  • 70+ native integrations plus Zapier, Make and webhooks

Skip Poptin if

  • Template set is smaller than OptinMonster or Sleeknote
  • Reviewers report analytics that disagree with their own numbers
  • User and admin permissions confuse teams on non-Agency plans
  • Hitting the visitor cap stops every campaign until you upgrade

What G2 reviewers mention

Pulled from each product's G2 reviews page. We do not turn these into a score.

Popupsmart

Reviewers like

  • Users appreciate the ease of use of Popupsmart, making pop-up creation quick and stress-free without coding. (54 mentions)
  • Users praise the easy setup of Popupsmart, appreciating the quick configuration and seamless website integration. (26 mentions)
  • Users appreciate the wide range of integrations in Popupsmart, enhancing lead generation and ease of use. (18 mentions)
  • Users value the audience growth enabled by Popupsmart, effectively building a loyal customer base through tailored popups. (15 mentions)
  • Users highlight the intuitive interface of Popupsmart, making it easy to navigate and utilize effectively. (15 mentions)

Reviewers push back

  • Users express a need for more templates and features to enhance their popup experience and flexibility. (16 mentions)
  • Users find the upgrade costs expensive, particularly challenging for small websites with tighter budgets. (10 mentions)
  • Users find the limited customization options of Popupsmart's popups somewhat restrictive and lacking design flexibility. (6 mentions)
  • Users face integration issues with Popupsmart, particularly when connecting to systems like Storyblok, which can be time-consuming. (5 mentions)
  • Users find the poor analytics limiting, wishing for more advanced insights into popup performance and engagement. (4 mentions)

From G2 reviews of Popupsmart, collected August 2026. These are G2's own words, not our ranking.

Poptin

Reviewers like

  • Users love the ease of use of Poptin, praising its intuitive design and extensive customization options. (10 mentions)
  • Users value the excellent customer support provided by Poptin, ensuring smooth operations and quick assistance. (8 mentions)
  • Users appreciate the seamless integrations of Poptin, making it easy to connect with external applications. (6 mentions)
  • Users find Poptin incredibly intuitive, enjoying its user-friendly setup and powerful yet simple analytics features. (5 mentions)
  • Users love the extensive customization options in Poptin, enabling tailored solutions for various needs and preferences. (3 mentions)

Reviewers push back

  • Users find limited customization options, particularly in filtering country prefix codes for phone numbers. (1 mention)
  • Users find the limited design flexibility of Poptin frustrating due to overlapping elements and manual updates. (1 mention)
  • Users find the time-consuming updates and pop-up overlaps with website elements frustrating during their experience with Poptin. (1 mention)

From G2 reviews of Poptin, collected August 2026. These are G2's own words, not our ranking.

Poptin and Popupsmart are the two no-code free plans in this directory. Poptin Basic is $25/mo ($240/year) for 10,000 unique visitors (poptin.com/pricing, 29 August 2026). Popupsmart Basic is $32.50/mo billed annually for 50,000 site pageviews and three sites (popupsmart.com/pricing).

Pick Poptin if you want the cheaper first paid rung and a visitor meter. Pick Popupsmart if you are on Shopify and you want the embed app plus a wheel on Free.

Popupsmart vs. Poptin with their logos

Popupsmart vs Poptin at a glance

Popupsmart Poptin
Starting paid $32.50/mo yearly (50k pageviews, 3 sites) $25/mo Basic (10k visitors, 1 domain)
Meter Site pageviews Unique monthly visitors
Free plan 5k pageviews, 1 live popup 1,000 visitors, unlimited campaigns, 1 domain
A/B testing Advanced ($57.50 yearly) and up On the paid compare table
Shopify Embed app, 4.8/5 from 50 reviews Widget / app, smaller store story
Gamification On every plan Present; not the same wheel library

Sources: both vendor pricing pages, 29 August 2026.

Who wins on price?

Poptin at the first paid rung: $25/mo or $240/year vs Popupsmart $390/year. Popupsmart gives you 50,000 pageviews and three sites on that rung. Poptin Basic is one domain and 10,000 visitors. A busy site will outgrow Poptin Basic faster than Popupsmart Basic if visitors are unique and pageviews are not.

Free: Poptin allows unlimited campaigns at 1,000 visitors. Popupsmart Free allows one live popup at 5,000 pageviews.

Who should pick which?

Poptin for a generic site that wants a cheap paid plan and a visitor meter. Popupsmart for Shopify and for anyone who wants three sites before they hit Pro money.

They do the same job. The install path is the difference.

Which free plan is more usable?

Poptin Free if you need more than one campaign at low traffic. Popupsmart Free if 5,000 monthly pageviews and one live popup is enough to learn the format.

Related: Popupsmart pricing, Poptin pricing, Popupsmart alternatives.

Related comparisons

Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing