Popupsmart and OptiMonk do the same job on paper: pageview-metered popups, Shopify, a free plan, a wheel. OptiMonk is the personalisation product. Popupsmart is the simpler Shopify install.
Popupsmart Basic is $32.50/mo billed annually for 50,000 pageviews and three sites (popupsmart.com/pricing, 29 August 2026). OptiMonk Essential is $29/mo or $19/mo billed yearly ($228) for 20,000 pageviews (optimonk.com/pricing). Our 2023 copy had OptiMonk Essential at $39 and Free at 15,000 pageviews. Current Free is 10,000 pageviews with A/B tests.
Popupsmart vs OptiMonk at a glance
| Popupsmart | OptiMonk | |
|---|---|---|
| Meter | Site pageviews | Site pageviews |
| Free plan | 5k pageviews, 1 live popup, no A/B | 10k pageviews, unlimited campaigns, A/B on Free |
| Starting paid | Basic $32.50/mo yearly (50k, 3 sites) | Essential $29/mo or $19 yearly (20k, 2 domains) |
| A/B testing | Advanced ($57.50 yearly) and up | On Free |
| Gamification | Spin-to-win, lottery, surprise box on every plan | Lucky wheel, pick-a-gift, scratchcard on every plan |
| Shopify | Embed app, 4.8/5 from 50 reviews | Native app, 4.8/5 from 420 reviews |
Sources: both vendor pricing pages, 29 August 2026.
Who wins on price?
OptiMonk, to start.
Yearly Essential is $19/mo for 20,000 pageviews. Popupsmart Basic is $32.50 for 50,000 and three sites. If you need the extra quota and extra sites on one paid rung, Popupsmart can be the better bill. If you want to try a wheel at $0 with tests, OptiMonk Free wins. Popupsmart Free has no tests.
Overage: Popupsmart is $10 per extra 10,000 pageviews with auto-extend. OptiMonk sells the next step inside Essential (30k, 50k) before you jump to Growth at $99 / $69 yearly.
Who wins on gamification?
Neither, if the brief is "a wheel that collects an email." Both ship it.
OptiMonk wins if the brief is "a wheel, then a recommendation, then a different offer by country." That is the product they sell. Popupsmart's SiteData and Smart Mode can approximate some of that; they are targeting features, not a personalisation layer.
Who should pick which?
Popupsmart if you want a Shopify app you can install without a call, three sites on Basic, and you will not run tests until you are sure the format works.
OptiMonk if on-site personalisation is the job, or you want tests before you pay. The extra campaign types are a different product, not a nicer popup.
Does OptiMonk still start at $39?
No. Essential is $29/mo or $19/mo billed yearly on optimonk.com/pricing (29 August 2026). The $39 figure was this site's January 2023 note.
Related: Popupsmart pricing, OptiMonk pricing, Popupsmart alternatives.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing