Popupsmart and OptiMonk do the same job on paper: pageview-metered popups, Shopify, a free plan, a wheel. The clearest documented differences are testing access, allowances and plan structure; we have not timed their installation workflows.
Popupsmart Basic is $32.50/mo billed annually for 50,000 pageviews and three sites (popupsmart.com/pricing, 5 September 2026). OptiMonk Essential is $29/mo or $19/mo billed yearly ($228) for 20,000 pageviews (optimonk.com/pricing). Our 2023 copy had OptiMonk Essential at $39 and Free at 15,000 pageviews. Current Free is 10,000 pageviews with A/B tests.
Popupsmart vs OptiMonk at a glance
| Popupsmart | OptiMonk | |
|---|---|---|
| Meter | Site pageviews | Site pageviews |
| Free plan | 5k pageviews, no A/B; confirm live-campaign entitlement | 10k pageviews, one domain, branding, A/B on Free |
| Starting paid | Basic $32.50/mo yearly (50k, 3 sites) | Essential $29/mo or $19 yearly (20k, 2 domains) |
| A/B testing | Advanced ($57.50 yearly) and up | On Free |
| Gamification | Spin-to-win, lottery, surprise box on every plan | Lucky wheel, pick-a-gift, scratchcard on every plan |
| Shopify | Documented integration path | Documented integration path |
Sources: both vendor pricing pages, 5 September 2026.
Who wins on price?
OptiMonk, to start.
Yearly Essential is $19/mo for 20,000 pageviews. Popupsmart Basic is $32.50 for 50,000 and three sites. If you need the extra quota and extra sites on one paid rung, Popupsmart can be the better bill. If you want to try a wheel at $0 with tests, OptiMonk Free wins. Popupsmart Free has no tests.
Overage: Popupsmart is $10 per extra 10,000 pageviews with auto-extend. OptiMonk sells the next step inside Essential (30k, 50k) before you jump to Growth at $99 / $69 yearly.
Who wins on gamification?
Neither, if the brief is "a wheel that collects an email." Both ship it.
For a sequence of offers, list the trigger, audience condition, suppression rule and destination for each step. Test an eligible visitor and an excluded visitor in both tools. A feature category or a screenshot does not prove which implementation handles your sequence better.
Who should pick which?
Popupsmart is worth evaluating when Basic’s capacity and site allowance meet the brief and A/B testing is not required. If testing is required, use Advanced’s price in the comparison.
OptiMonk is worth evaluating first when you need A/B testing within the free allowance and can accept its branding and domain limit. This is a requirement-based shortlist, not a measured performance ranking.
What does a testing project cost?
Popupsmart Advanced lists a $57.50 monthly equivalent billed annually, or $690 for the year. Basic’s $390 annual cost understates a project that requires A/B testing. OptiMonk offers that feature on Free, but the free traffic allowance may not fit the experiment. Compare the required allowance and domain count as well as feature access.
A test should track the same offer, eligible audience and downstream outcome. Neither a free feature nor a higher subscription price establishes that a campaign produces better results.
Related: Popupsmart pricing, OptiMonk pricing, Popupsmart alternatives.
Questions before you decide
Frequently asked questions
Which plan should I compare if A/B testing is required?
Popupsmart’s checked pricing matrix places A/B testing on Advanced and above, while OptiMonk includes it on Free. Compare Advanced rather than Basic for that requirement, then check whether OptiMonk’s free traffic and domain limits fit the project.
Does the same pageview meter mean the entry plans have equal capacity?
No. Popupsmart Basic lists 50,000 pageviews and three sites, while the cited OptiMonk Essential entry band lists 20,000 pageviews. A shared unit makes comparison easier but does not make the packages equal. Obtain the relevant OptiMonk band quote before deciding.
What annual budget should I use for Popupsmart Advanced?
The checked $57.50 monthly equivalent represents $690 billed for a year. Basic’s $390 annual total is a different tier and does not include the cited A/B requirement. Confirm the selected plan and checkout terms before committing.
Can I choose between the tools based only on a wheel template?
Both checked pricing pages list gamification. Test the reward, audience conditions, mobile dismissal and destination record with your actual offer. The presence of a wheel does not establish better lead quality or incremental revenue for either product.
About the author
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing