Popupsmart and OptiMonk do the same job on paper: pageview-metered popups, Shopify, a free plan, a wheel. OptiMonk is the personalisation product. Popupsmart is the cheaper published rate and the simpler Shopify install.
Popupsmart prices: popupsmart.com/pricing, 23 August 2026, annual monthly-equivalents. OptiMonk prices: this site's OptiMonk pricing page, last researched 4 January 2023. We did not re-verify OptiMonk for this pass.
How do the plans compare?
| Popupsmart (23 Aug 2026) | OptiMonk (as of 4 Jan 2023 here) | |
|---|---|---|
| Meter | Pageviews | Pageviews |
| Free plan | 5K pageviews, 1 site, 1 live popup, no analytics, no A/B | 15K pageviews, 1 domain; A/B testing included in that write-up |
| Starting paid | Basic $32.50/mo billed annually (50K, 3 sites) | Essential $39/mo (30K, 2 domains) |
| A/B testing | Advanced and up ($57.50/mo billed annually) | Included on free in our 2023 notes |
| Gamification | Spin-to-win, lottery, surprise box on every plan | Spin-the-wheel and other games; personalisation around them |
| Shopify | App Store 4.8/5 from 50 reviews; embed app | Native Shopify integration |
If OptiMonk's free plan still includes A/B testing in 2026, that alone beats Popupsmart Free. Confirm on optimonk.com/pricing before you decide on that row.
Who wins on gamification?
Neither, if the brief is "a wheel that collects an email." Both ship it.
OptiMonk wins if the brief is "a wheel, then a recommendation, then a different offer by country." That is the product they sell. Popupsmart's SiteData and Smart Mode can approximate some of that; they are targeting features, not a personalisation layer.
Who wins on price?
Popupsmart, on the published 2026 Basic vs our 2023 OptiMonk Essential: $32.50 billed annually vs $39. Traffic tiers then diverge (Popupsmart 50K / 100K / 250K / 500K; OptiMonk 30K / 100K / 500K in 2023). Re-check OptiMonk before you treat that as a 2026 quote.
Overage: Popupsmart is $10 per extra 10K with auto-extend. We do not have a current OptiMonk overage figure.
Who should pick which?
Pick Popupsmart if you want a Shopify app you can install without a call, a free plan that publishes one campaign, and you will not run tests until you are sure the format works. Start on Free, jump to Advanced if you actually split traffic.
Pick OptiMonk if on-site personalisation is the job and you will use it. The extra dollars (if the 2023 rate still holds) buy a different product, not a nicer popup.
Related: Popupsmart pricing, OptiMonk pricing, Popupsmart alternatives.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing