Popupsmart and OptiMonk do the same job on paper: pageview-metered popups, Shopify, a free plan, a wheel. The clearest documented differences are testing access, allowances and plan structure; we have not timed their installation workflows.
Popupsmart Basic is $32.50/mo billed annually for 50,000 pageviews and three sites (popupsmart.com/pricing, 5 September 2026). OptiMonk Essential is $29/mo or $19/mo billed yearly ($228) for 20,000 pageviews (optimonk.com/pricing). Our 2023 copy had OptiMonk Essential at $39 and Free at 15,000 pageviews. Current Free is 10,000 pageviews with A/B tests.
Popupsmart vs OptiMonk at a glance
| Popupsmart | OptiMonk | |
|---|---|---|
| Meter | Site pageviews | Site pageviews |
| Free plan | 5k pageviews, no A/B; confirm live-campaign entitlement | 10k pageviews, one domain, branding, A/B on Free |
| Starting paid | Basic $32.50/mo yearly (50k, 3 sites) | Essential $29/mo or $19 yearly (20k, 2 domains) |
| A/B testing | Advanced ($57.50 yearly) and up | On Free |
| Gamification | Spin-to-win, lottery, surprise box on every plan | Lucky wheel, pick-a-gift, scratchcard on every plan |
| Shopify | Documented integration path | Documented integration path |
Sources: both vendor pricing pages, 5 September 2026.
Who wins on price?
OptiMonk, to start.
Yearly Essential is $19/mo for 20,000 pageviews. Popupsmart Basic is $32.50 for 50,000 and three sites. If you need the extra quota and extra sites on one paid rung, Popupsmart can be the better bill. If you want to try a wheel at $0 with tests, OptiMonk Free wins. Popupsmart Free has no tests.
Overage: Popupsmart is $10 per extra 10,000 pageviews with auto-extend. OptiMonk sells the next step inside Essential (30k, 50k) before you jump to Growth at $99 / $69 yearly.
Who wins on gamification?
Neither, if the brief is "a wheel that collects an email." Both ship it.
For a sequence of offers, list the trigger, audience condition, suppression rule and destination for each step. Test an eligible visitor and an excluded visitor in both tools. A feature category or a screenshot does not prove which implementation handles your sequence better.
Who should pick which?
Popupsmart is worth evaluating when Basic’s capacity and site allowance meet the brief and A/B testing is not required. If testing is required, use Advanced’s price in the comparison.
OptiMonk is worth evaluating first when you need A/B testing within the free allowance and can accept its branding and domain limit. This is a requirement-based shortlist, not a measured performance ranking.
What does a testing project cost?
Popupsmart Advanced lists a $57.50 monthly equivalent billed annually, or $690 for the year. Basic’s $390 annual cost understates a project that requires A/B testing. OptiMonk offers that feature on Free, but the free traffic allowance may not fit the experiment. Compare the required allowance and domain count as well as feature access.
A test should track the same offer, eligible audience and downstream outcome. Neither a free feature nor a higher subscription price establishes that a campaign produces better results.
Related: Popupsmart pricing, OptiMonk pricing, Popupsmart alternatives.
