Pick Popupsmart if you need a free plan or a Shopify one-click. Pick OptinMonster if split testing is why you are buying a popup tool. They are not substitutes.
Popupsmart Basic is $32.50/mo billed annually (popupsmart.com/pricing, 29 August 2026). OptinMonster Basic is $7/mo intro billed yearly ($84 year one, then $210) on optinmonster.com/pricing. Exit-Intent sits on Pro at $29 intro / $870 renewal. Our 2023 copy had OptinMonster Basic at $9 with no intro/renewal split. That headline is not the 2026 product.
Popupsmart vs OptinMonster at a glance
| Popupsmart | OptinMonster | |
|---|---|---|
| Free plan | Yes: 5k pageviews, 1 live popup | No. 14-day refund on first purchase |
| Starting paid | $32.50/mo billed annually (Basic) | $7/mo intro Basic; $210 to renew |
| Useful testing tier | Advanced $57.50/mo yearly | Plus $19 intro / $570 renew; Exit-Intent on Pro |
| Meter | Site pageviews | Campaign impressions (Basic: 2,500/mo) |
| Shopify | App Store 4.8/5 from 50 reviews | Plugin / embed; not a Shopify capture suite |
| WordPress | Script | Plugin, 1+ million installs |
Sources: both vendor pricing pages, 29 August 2026.
Who wins on testing?
OptinMonster. Popupsmart parked A/B testing on Advanced. If you will ship two headlines a week and pick a winner, OptinMonster is the product. Popupsmart's paid analytics show views, leads, conversion, country, referrer, page, device. That is reporting. It is not an experiment platform.
Do not compare OptinMonster's $7 intro Basic to Popupsmart Advanced. Basic is 2,500 impressions and no Exit-Intent. Compare Plus or Pro to Advanced.
Who wins on getting started?
Popupsmart. Free plan, no card, Shopify embed app, templates that include a wheel. OptinMonster makes you start a paid clock.
Who should pick which?
Popupsmart for Shopify stores, first campaigns, and anyone who will not look at a test report. OptinMonster for marketers who will, especially on WordPress. If you need both a free on-ramp and later tests, start on Popupsmart Free, then decide whether Advanced is enough.
Is OptinMonster still $9 a month?
The public annual page shows Basic at $7/mo intro for 12 months, then $210/year. Monthly billing is $21. The old $9 yearly Basic figure is gone. Exit-Intent is still on Pro.
Related: Popupsmart review, OptinMonster review, Popupsmart alternatives.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing