Both Popupsmart and OptinMonster offer A/B testing on selected paid tiers. Compare Popupsmart Advanced with OptinMonster Plus or Pro when testing is required; neither product’s Basic price is the right basis for that brief.
Popupsmart Basic is $32.50/mo billed annually (popupsmart.com/pricing, 5 September 2026). OptinMonster Basic is $7/mo intro billed yearly ($84 year one, then $210) on optinmonster.com/pricing. Exit-Intent sits on Pro at $29 intro / $870 renewal. Our 2023 copy had OptinMonster Basic at $9 with no intro/renewal split. That headline is not the 2026 product.
Popupsmart vs OptinMonster at a glance
| Popupsmart | OptinMonster | |
|---|---|---|
| Free plan | 5k pageviews; confirm live-campaign entitlement | Paid pricing shown; plugin-specific free access not verified |
| Starting paid | $32.50/mo billed annually (Basic) | $7/mo intro Basic; $210 to renew |
| Useful testing tier | Advanced $57.50/mo yearly | Plus $19 intro / $570 renew; Exit-Intent on Pro |
| Meter | Site pageviews | Campaign impressions (Basic: 2,500/mo) |
Sources: both vendor pricing pages, 5 September 2026.
What does an A/B testing project cost?
Popupsmart Advanced is $690/year at the checked annual rate. OptinMonster Plus is $228 for the introductory year and $570/year on renewal. If Exit-Intent or webhooks are required, OptinMonster Pro is the relevant tier: $348 for the introductory year and $870/year on renewal. Check capacity and destination support as well as these totals.
Do not use OptinMonster Basic’s $84 introductory annual total as a testing quote. Likewise, Popupsmart Basic’s $390 annual total does not include A/B testing. Both products have a testing path; the required tier and workflow determine the useful comparison.
How should traffic be compared?
Popupsmart uses site pageviews, while OptinMonster uses campaign impressions. A visitor can load a page without seeing a campaign. Record expected page loads and displays separately, and confirm how the selected account handles its limit before a promotion.
What should the trial demonstrate?
Build the same offer and connect the required destination. Check a fresh signup, an existing subscriber and a visitor who should be excluded. For an experiment, verify audience allocation and define the outcome before looking for a winner. A reporting dashboard alone is not proof of a well-designed test, and this page does not report a controlled benchmark between the products.
Popupsmart is worth evaluating if its free allowance helps validate the initial workflow and Advanced fits the later testing budget. OptinMonster is worth evaluating if Plus or Pro meets the required campaign controls and its renewal cost fits. Neither choice follows automatically from Shopify versus WordPress familiarity.
Related: Popupsmart review, OptinMonster review, Popupsmart alternatives.
Questions before you decide
Frequently asked questions
Can both Popupsmart and OptinMonster run A/B tests?
Yes, on the relevant paid tiers in the checked matrices: Popupsmart Advanced and above, and OptinMonster Plus and above. Compare those tiers rather than treating either Basic price as a testing quote.
What changes when OptinMonster Plus renews?
The checked offer lists $228 for the introductory year and $570 per year on renewal. Popupsmart Advanced’s cited annual total is $690. These totals do not establish equal capacity or every required feature, so compare the actual workflow and allowance too.
Which OptinMonster plan is relevant for Exit-Intent?
The checked pricing matrix places Exit-Intent on Pro and above. Pro is $348 for the introductory year and $870 on annual renewal. That is a different budget from Plus or Basic, even if a lower tier covers another part of the campaign.
Why should I separate pageviews from campaign impressions?
Popupsmart’s allowance uses site pageviews, while OptinMonster uses campaign impressions. A page load without a displayed campaign is not the same counted event in both products. Forecast the two quantities separately before comparing plan capacity.
About the author
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing