Both Popupsmart and OptinMonster offer A/B testing on selected paid tiers. Compare Popupsmart Advanced with OptinMonster Plus or Pro when testing is required; neither product’s Basic price is the right basis for that brief.
Popupsmart Basic is $32.50/mo billed annually (popupsmart.com/pricing, 5 September 2026). OptinMonster Basic is $7/mo intro billed yearly ($84 year one, then $210) on optinmonster.com/pricing. Exit-Intent sits on Pro at $29 intro / $870 renewal. Our 2023 copy had OptinMonster Basic at $9 with no intro/renewal split. That headline is not the 2026 product.
Popupsmart vs OptinMonster at a glance
| Popupsmart | OptinMonster | |
|---|---|---|
| Free plan | 5k pageviews; confirm live-campaign entitlement | Paid pricing shown; plugin-specific free access not verified |
| Starting paid | $32.50/mo billed annually (Basic) | $7/mo intro Basic; $210 to renew |
| Useful testing tier | Advanced $57.50/mo yearly | Plus $19 intro / $570 renew; Exit-Intent on Pro |
| Meter | Site pageviews | Campaign impressions (Basic: 2,500/mo) |
Sources: both vendor pricing pages, 5 September 2026.
What does an A/B testing project cost?
Popupsmart Advanced is $690/year at the checked annual rate. OptinMonster Plus is $228 for the introductory year and $570/year on renewal. If Exit-Intent or webhooks are required, OptinMonster Pro is the relevant tier: $348 for the introductory year and $870/year on renewal. Check capacity and destination support as well as these totals.
Do not use OptinMonster Basic’s $84 introductory annual total as a testing quote. Likewise, Popupsmart Basic’s $390 annual total does not include A/B testing. Both products have a testing path; the required tier and workflow determine the useful comparison.
How should traffic be compared?
Popupsmart uses site pageviews, while OptinMonster uses campaign impressions. A visitor can load a page without seeing a campaign. Record expected page loads and displays separately, and confirm how the selected account handles its limit before a promotion.
What should the trial demonstrate?
Build the same offer and connect the required destination. Check a fresh signup, an existing subscriber and a visitor who should be excluded. For an experiment, verify audience allocation and define the outcome before looking for a winner. A reporting dashboard alone is not proof of a well-designed test, and this page does not report a controlled benchmark between the products.
Popupsmart is worth evaluating if its free allowance helps validate the initial workflow and Advanced fits the later testing budget. OptinMonster is worth evaluating if Plus or Pro meets the required campaign controls and its renewal cost fits. Neither choice follows automatically from Shopify versus WordPress familiarity.
Related: Popupsmart review, OptinMonster review, Popupsmart alternatives.
