Pick Popupsmart if you need a free plan or a Shopify one-click. Pick OptinMonster if split testing is why you are buying a popup tool. They are not substitutes.
Popupsmart: popupsmart.com/pricing, 23 August 2026. OptinMonster: this site's OptinMonster pricing page, last researched 5 January 2023. We did not re-verify OptinMonster for this pass.
How do the plans compare?
| Popupsmart (23 Aug 2026) | OptinMonster (as of 5 Jan 2023 here) | |
|---|---|---|
| Free plan | Yes: 5K pageviews, 1 live popup | No. 14-day money-back |
| Starting paid | $32.50/mo billed annually (Basic) | $9/mo billed annually (Basic) |
| A/B testing | Advanced ($57.50/mo billed annually) and up | First-class; the reason to buy it |
| Shopify | App Store listing, 4.8/5 from 50 reviews | Plugin / embed; not a Shopify-native capture suite |
| Meter | Pageviews | Unstated in our profile |
| Editor | Customize / Style / Segment | Reviewers in our last pass called it awkward around themes |
The $9 OptinMonster headline is annual-only in that 2023 write-up. Do not compare it to Popupsmart's $39 monthly Basic. Compare OptinMonster's testing-capable tier (whatever it is today on optinmonster.com/pricing) to Popupsmart Advanced at $57.50 billed annually.
Who wins on testing?
OptinMonster. Popupsmart added A/B testing years ago and then parked it on Advanced. If you will ship two headlines a week and pick a winner, OptinMonster is the product. Popupsmart's analytics (paid plans) show views, leads, conversion, country, referrer, page, device. That is reporting. It is not an experiment platform.
Who wins on getting started?
Popupsmart. Free plan, no card, Shopify embed app, templates that include a wheel. OptinMonster makes you start a paid clock.
Who should pick which?
Popupsmart for Shopify stores, first campaigns, and anyone who will not look at a test report. OptinMonster for marketers who will. If you need both a free on-ramp and later tests, start on Popupsmart Free, then decide whether Advanced is enough or whether to move.
Related: Popupsmart review, OptinMonster review, alternatives.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing