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Comparison

Popupsmart VS Wisepops Comparison

The verdict

Wisepops no longer publishes a self-serve grid. High-touch starts around $499. Popupsmart Basic is $32.50/mo yearly and you can buy it at 11pm. Stay on Popupsmart if you want a number before a call.

Published January 19, 2023 · Last reviewed August 29, 2026

Popupsmart and Wisepops at a glance

Popupsmart

$32.50

Basic, per month, billed annually

Free tier
Free plan
Metered on
Monthly pageviews

OverviewPricingReview

Wisepops

Not published

No figure on the vendor's page

Free tier
Free trial only
Metered on
Monthly pageviews

OverviewPricingReview

Popupsmart checked August 2026; Wisepops checked August 2026. Both vendors change prices without notice — confirm on their own pages before you buy.

Who each one is for

Reasons to pick one over the other, taken from each tool's profile — not a feature-by-feature scorecard.

Choose Popupsmart if

Shopify stores and small sites that want a working popup the same day, with a real free plan and gamification included.

  • Free plan is usable: 5K pageviews, one live popup, no card required
  • Shopify app rates 4.8/5 from 50 reviews with a one-click install
  • Spin-to-win and lottery-ball gamification ship on every plan
  • Unlimited live popups from the first paid plan

Skip Popupsmart if

  • A/B testing starts only on Advanced ($57.50/mo billed annually)
  • Free plan has no analytics, one website, and a 5K pageview cap
  • Pageview overage is $10 per extra 10K when auto-extend is on
  • Reviewers still report domain verification taking more than one try

Choose Wisepops if

Ecommerce teams that want a strategist running popups, bars, quizzes, feed and web push, and will pay from a few hundred dollars a month.

  • Six on-site channels in one campaign model, not just popups
  • Targeting still among the most detailed in this field
  • Shopify listing publishes a $299 plan with a 14-day trial
  • A/B tests can use a holdout group and auto-conclude at 95%

Skip Wisepops if

  • No public price grid on wisepops.com; most plans need a demo call
  • Self-serve is Shopify-only; other CMSs go through sales
  • Pageview metering plus extra-site fees get expensive at scale
  • No free plan, only a 14-day trial

What G2 reviewers mention

Pulled from each product's G2 reviews page. We do not turn these into a score.

Popupsmart

Reviewers like

  • Users appreciate the ease of use of Popupsmart, making pop-up creation quick and stress-free without coding. (54 mentions)
  • Users praise the easy setup of Popupsmart, appreciating the quick configuration and seamless website integration. (26 mentions)
  • Users appreciate the wide range of integrations in Popupsmart, enhancing lead generation and ease of use. (18 mentions)
  • Users value the audience growth enabled by Popupsmart, effectively building a loyal customer base through tailored popups. (15 mentions)
  • Users highlight the intuitive interface of Popupsmart, making it easy to navigate and utilize effectively. (15 mentions)

Reviewers push back

  • Users express a need for more templates and features to enhance their popup experience and flexibility. (16 mentions)
  • Users find the upgrade costs expensive, particularly challenging for small websites with tighter budgets. (10 mentions)
  • Users find the limited customization options of Popupsmart's popups somewhat restrictive and lacking design flexibility. (6 mentions)
  • Users face integration issues with Popupsmart, particularly when connecting to systems like Storyblok, which can be time-consuming. (5 mentions)
  • Users find the poor analytics limiting, wishing for more advanced insights into popup performance and engagement. (4 mentions)

From G2 reviews of Popupsmart, collected August 2026. These are G2's own words, not our ranking.

Wisepops

Reviewers like

  • Users appreciate the ease of use of Wisepops, enjoying quick campaign setup and a great user experience. (26 mentions)
  • Users highlight the intuitive interface of Wisepops, enabling quick setup of targeted and effective campaigns effortlessly. (11 mentions)
  • Users highly value the helpful customer support of Wisepops, enhancing their overall experience with the platform. (10 mentions)
  • Users love the easy setup of Wisepops, enabling them to launch targeted campaigns quickly and intuitively. (9 mentions)
  • Users appreciate the swift campaign creation and excellent targeting options in Wisepops, enhancing their marketing effectiveness. (8 mentions)

Reviewers push back

  • Users find the cost prohibitive as scaling Wisepops for larger sites becomes increasingly expensive. (4 mentions)
  • Users find the recent price increases make Wisepops an expensive tool, especially for smaller teams on a budget. (3 mentions)
  • Users find the limited customization options in Wisepops restrict their usability and overall experience. (2 mentions)
  • Users desire more design customization options in Wisepops to improve speed and ease of use. (2 mentions)
  • Users note the limited features of Wisepops, affecting customization and game prize assignment options. (2 mentions)

From G2 reviews of Wisepops, collected August 2026. These are G2's own words, not our ranking.

Wisepops no longer publishes a self-serve grid. wisepops.com/pricing is a demo page. Homepage FAQ says high-touch starts at $499/month; the pricing FAQ says €499. Shopify self-serve is $299/mo for 500k pageviews. Popupsmart Basic is $32.50/mo billed annually on a public table (popupsmart.com/pricing, 29 August 2026). Our 2023 $49 / 100k Wisepops grid is withdrawn.

Pick Wisepops if you will use six on-site channels and a strategist. Pick Popupsmart if you want a number on a page before you talk to anyone.

Popupsmart and Wisepops comparison with its title and logos of the brands

Popupsmart vs Wisepops at a glance

Popupsmart Wisepops
Starting paid $32.50/mo yearly (Basic, 50k pageviews) No public grid. Shopify $299; high-touch ~$499 / €499
Meter Site pageviews Pageviews
Free plan Yes, 5k pageviews Trial / demo
Targeting 18+ rules, SiteData, Smart Mode Still among the densest in this field
Channels Popups, bars, teasers, games Popups, embeds, feed, bars, quizzes, web push
Buy path Self-serve, 11pm Sales call, or Shopify $299

Sources: popupsmart.com/pricing, wisepops.com/pricing, Shopify listing, 23–29 August 2026.

Who wins on targeting?

Wisepops, if you will use it. Popupsmart is enough for geo, source, scroll, exit, new vs returning, and a Smart Mode toggle. Wisepops is what you buy when the bar tool is no longer the bottleneck.

Who should pick which?

Wisepops if €499 is acceptable and you want a strategist. Popupsmart if you want a public price, a free plan, and a wheel tonight.

Is Wisepops still $49 a month?

No. The 2023 $49 / 100k grid is gone. wisepops.com/pricing books a demo. The only published self-serve number we can source is $299/mo on the Shopify listing for 500k pageviews.

Related: Popupsmart pricing, Wisepops pricing, Popupsmart alternatives.

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Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing