Poptin offers popup-only plans and a separate Emails & Poptins product. Wisepops presents Shopify self-service separately from an offering with strategist support and business reviews. Compare the software and work required by your campaign rather than assuming Poptin only captures leads or every Wisepops subscription includes services.
Poptin vs Wisepops at a glance
| Decision | Poptin | Wisepops |
|---|---|---|
| Entry popup price | Basic: $25 monthly or $240 annually | Confirm selected self-service or service-inclusive offer |
| Traffic unit | Monthly visitors | Pageviews in the selected offer |
| Basic capacity | 10,000 visitors, one domain | Confirm allowance and site count in quote |
| Higher visitor capacity | Pro: 50,000; Agency starts at 150,000 with larger selectable bands | Select required pageview allowance |
| Email requirement | Separate Emails & Poptins offering | Validate the connection to your sender |
| Ongoing campaign work | Assign setup and review internally | Confirm strategist deliverables and review schedule |
Sources: Poptin pricing, Wisepops overview and Wisepops integrations, checked 5 September 2026. See Wisepops pricing for offer-specific pricing evidence and currency limitations.
How should traffic capacity be compared?
Forecast visitors and pageviews separately. A site with 12,500 visitors may generate 50,000 pageviews, but that ratio is an example rather than a fixed conversion between billing units. Confirm the account definitions and installation coverage before using an analytics figure as an exact billable count.
Poptin Agency’s $119 monthly starting price applies to 150,000 visitors. The selector offers higher bands up to 2,000,000; 150,000 is not a universal product ceiling, and $119 does not quote every larger band. Record the selected allowance and price together before comparing a high-traffic Wisepops proposal.
Which costs cover software and which cover work?
Wisepops separates Shopify self-service from strategist support and business reviews. Ask for the actual audit, campaign-build and review deliverables. Its homepage uses different descriptions of review cadence, so obtain the agreed schedule in the proposal.
Compare that with the work your team would perform in Poptin: writing the offer, building campaigns, validating fields and reviewing outcomes. Do not invent an agency-hour saving from the subscription price alone. Identify who approves changes and handles a failed integration during a promotion.
Does the project need multiple on-site channels?
Wisepops presents popups, embeds, feed, bars, quizzes and web push. List the channels you will actually launch and give each a purpose. Coordinate frequency, audience exclusions and dismissal so visitors do not receive overlapping incentives.
For either product, test the intended campaign journey rather than using channel counts as a winner. A welcome capture form and a returning-customer announcement can need different data and timing. Confirm the exact format and targeting requirements in the selected plan.
What if email sending is part of the brief?
Poptin’s separate Emails & Poptins offer includes sending. Its combined Free card lists 250 active contacts, 500 emails, 1,000 popup visitors and one domain. The popup-only Basic price is not a complete replacement quote, and the captured paid combined amount was not reliable enough to publish here.
If keeping a sender, add its continuing cost with either popup tool. If replacing it with Poptin, obtain the configured quote and test the automations, consent records and contact properties that must move. Poptin counts contacts subscribed or unconfirmed at any point in the cycle, even if later unsubscribed, so the final list size alone may not describe billing.
What should integration validation prove?
Wisepops describes both Klaviyo lead export and using Klaviyo segments for targeting. Those are different data directions. For either shortlisted tool, write down the audience source, destination, fields and triggering event.
Test a new signup, an existing subscriber and an excluded customer. Confirm the destination record and campaign eligibility separately. A connector count does not establish that every required property or event is supported.
Choose Poptin when its selected visitor tier and popup or combined-email workflow meet the brief. Choose Wisepops when the required channels or explicitly contracted services address a concrete need. These are evaluation criteria, not a targeting winner inferred from old reviews or competitor copy.
Related: Poptin pricing, Wisepops pricing, Poptin integrations, Wisepops integrations.
