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Comparison

OptiMonk VS Privy Comparison

The verdict

OptiMonk is the offer layer: $19/mo yearly, 10k free, dump leads to Klaviyo. Privy is popups plus email plus SMS from $24. Stay on OptiMonk if you already pay an ESP.

Published January 23, 2023 · Last reviewed August 29, 2026

OptiMonk and Privy at a glance

OptiMonk

$29

Essential, per month

Free tier
Free plan
Metered on
Monthly pageviews

OverviewPricingReview

Privy

$24

Pop-ups & Displays, per month

Free tier
Free trial only
Metered on
Contacts

OverviewPricingReview

OptiMonk checked August 2026; Privy checked August 2026. Both vendors change prices without notice — confirm on their own pages before you buy.

Who each one is for

Reasons to pick one over the other, taken from each tool's profile — not a feature-by-feature scorecard.

Choose OptiMonk if

Ecommerce stores that want spin-to-win and other gamified campaigns, plus a Klaviyo-ready capture layer, without paying extra for those campaign types.

  • Gamified campaign types (lucky wheel, pick-a-gift, scratchcard) ship on every plan
  • Free plan covers 10,000 pageviews with A/B testing and unlimited campaigns
  • Support scores 9.7/10 on G2; live chat is advertised under 3 minutes
  • Shopify app rated 4.8 from 420 reviews as of August 2026

Skip OptiMonk if

  • Billed on all site pageviews, not campaign impressions, so cost jumps with traffic
  • Template styling still needs trial and error, per recent G2 reviews
  • Mobile exit-intent needs a separate setup and is less reliable than desktop
  • After Essential, the next self-serve jump is Growth at $99 a month

Choose Privy if

Shopify stores that want popups plus the follow-up email and SMS in one bill, and do not already run Klaviyo or Attentive as the sending stack.

  • Popups, email and SMS ship from one Shopify app
  • Unlimited email sends on paid Email plans; 15-day trial needs no card
  • 4.5 stars from 3,969 Shopify App Store reviews as of 23 Aug 2026
  • Convert targeting covers cart value, exit intent, device and URL

Skip Privy if

  • No free plan for accounts opened after 8 July 2025
  • Price steps up with mailable-contact count as the list grows
  • SMS sending is live in the US and Canada only
  • Shopify reviews still flag billing surprises and thin reporting

What G2 reviewers mention

Pulled from each product's G2 reviews page. We do not turn these into a score.

OptiMonk

Reviewers like

  • Users appreciate the ease of campaign creation with OptiMonk, enjoying user-friendly templates and efficient setup. (2 mentions)
  • Users commend the ease of creation of campaigns with OptiMonk, enhancing their overall marketing experience. (2 mentions)
  • Users find the ease of use of OptiMonk's campaign creation tools to be highly convenient and efficient. (2 mentions)
  • Users find the easy creation of campaigns with OptiMonk highly convenient and user-friendly after initial setup. (2 mentions)

Reviewers push back

  • Users find the difficult setup challenging, especially when targeting specific pages to conserve pageviews effectively. (1 mention)
  • Users find it difficult with editing issues, particularly when trying to change colors and fonts effectively. (1 mention)
  • Users find integration with Emarsys challenging, particularly when targeting specific pages due to pageview limitations. (1 mention)
  • Users face integration issues with OptiMonk, particularly regarding setup with Emarsys and pageview constraints. (1 mention)
  • Users find the lack of API integration with Emarsys to be disappointing and complicating their setup needs. (1 mention)

From G2 reviews of OptiMonk, collected August 2026. These are G2's own words, not our ranking.

Privy

Reviewers like

  • Users value the responsive customer support of Privy, appreciating the helpful and knowledgeable assistance provided. (4 mentions)
  • Users find Privy to be extremely easy to use, allowing quick creation of marketing elements with minimal effort. (4 mentions)
  • Users value the helpful support team of Privy, enhancing their experience with effective marketing strategies and automations. (4 mentions)
  • Users commend effective email marketing tools of Privy, highlighting exceptional customer service and increased engagement rates. (3 mentions)
  • Users appreciate the user-friendly interface of Privy, making email marketing effortless within the Shopify dashboard. (3 mentions)

Reviewers push back

  • Users express frustration over limited templates, facing loss of work and inadequate support after updates. (3 mentions)
  • Users find the reporting limitations in Privy frustrating, wishing for more detailed insights into email engagement. (2 mentions)
  • Users desire more campaign templates due to confusion with existing options, impacting their email creation experience. (2 mentions)
  • Users find the reporting features lacking, desiring more detailed insights into email subscriber engagement. (1 mention)
  • Users face significant delays in updates impacting templates, often resulting in lost work and frustration. (1 mention)

From G2 reviews of Privy, collected August 2026. These are G2's own words, not our ranking.

OptiMonk Essential is $19 a month billed yearly with a 10,000-pageview free plan (optimonk.com/pricing, 29 August 2026). Privy new accounts pay $24/month for Displays or $30/month for Email (privy.com/pricing). No free plan after 8 July 2025. The 2023 $15 Starter is gone.

Pick OptiMonk if you already pay Klaviyo and you want wheels. Pick Privy if Shopify + email + SMS in one bill is the brief.

the banner of OptiMonk and Privy comparison

OptiMonk vs Privy at a glance

OptiMonk Privy
Starting paid $29/mo or $19 yearly Essential $24 Displays / $30 Email
Meter Site pageviews Pageviews or contacts
Free plan 10k pageviews, A/B on Free No. 15-day trial
Email / SMS Hand off to Klaviyo Email plan sends; SMS add-on
Shopify Native app, 4.8 / 420 Native, 4.5 / 3,969
Gamification First-class on every plan Quizzes and displays

Sources: both vendor pricing pages, 23–29 August 2026.

Who should pick which?

OptiMonk if the sender is already paid for. Privy if you will not keep Klaviyo and you want SMS in the same app.

Does Privy still start at $15?

Not for new accounts after 8 July 2025. Displays is $24. Email is $30. Email + SMS is $45 at 1,500 contacts.

Related: OptiMonk pricing, Privy pricing.

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Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing