Leave Privy if you only need a popup, if you already pay Klaviyo or Attentive to send, or if you want a free plan. New Privy accounts start at $24/month for displays or $30 for email (checked 23 August 2026 on privy.com/pricing). The tools below do the leftover jobs better. Privy stays the pick when capture and Shopify email have to be one app.
This is not a ranked "best of". Each row is a different job. Competitor prices are this site's 23 August 2026 figures. Follow the pricing link on each tool.
Which alternative matches the job?
| Job | Tool | Why not Privy |
|---|---|---|
| Popup, no ESP | Popupsmart, Poptin | Privy now sells email. You would pay for a product you will not use, and there is no free plan. |
| Gamified on-site | OptiMonk | Stronger spin-to-win and on-site personalisation. |
| Design-led ecommerce popup | Sleeknote | Better editor. No sending, on purpose. |
| Deep targeting, demo pricing | Wisepops | More rules. Public price list withdrawn. |
| A bar and a simple opt-in | Hello Bar | Smaller job. |
| Landing pages plus popups | Mailmunch | Cheaper list-growth stack for publishers. |
| Capture + Shopify email/SMS | Privy | Still the one-app answer. |
Head-to-heads: Privy vs Adoric, Privy vs Hello Bar, Privy vs Mailmunch, Privy vs Poptin, Privy vs Sumo, Privy vs Wisepops, Popupsmart vs Privy, Sleeknote vs Privy, OptiMonk vs Privy.
Popupsmart
Popupsmart is a no-code popup builder. It does not send email or SMS. That is the point.

Use it when the store already has Klaviyo, Mailchimp or Shopify Email and you just need the on-site form. Free plan: 5,000 pageviews, one live popup, no card. Paid Basic is $32.50/month billed annually ($39 monthly). A/B tests start on Advanced. Reviewers still mention domain verification taking a few tries.
Popupsmart is the default "I do not want an ESP" answer on this site. Full comparison: Popupsmart vs Privy. Pricing: Popupsmart pricing.
Poptin
Poptin is a popup and form widget with a free plan that is actually usable (1,000 unique visitors, unlimited campaigns, one domain), metered on monthly visitors. Paid Basic is $25/month.

Triggers, A/B tests and Zapier cover the usual small-site setup. The template library is smaller than OptiMonk or Wisepops. Analytics can disagree with the site's own numbers. Intrusive campaigns are a user-error problem, not a product one.
Pick Poptin over Privy when you want a free popup and you already send mail somewhere else. Comparison: Privy vs Poptin.
Sleeknote
Sleeknote is a design-led ecommerce popup tool. Core starts at $55/month billed annually (0–25,000 visitors). 14-day trial, no card. There is no free forever tier.

Templates are actually editable. Multi-domain promotions are a first-class feature. HubSpot and Zapier cover most stacks. The integration list is shorter than Privy's, and the backend opens too many windows. HTML and CSS still help if you want full control.
Pick Sleeknote when the popup has to look like the brand and you do not want Privy's email meter. Comparison: Sleeknote vs Privy.
Wisepops
Wisepops is an on-site messaging platform: popups, bars, embeds, one campaign model.

Targeting is the reason to pay. Behaviour, location, language, 40-plus rules. wisepops.com/pricing is a demo form. High-touch plans start around $499/month (or €499, depending which FAQ you read). Shopify self-serve is $299/month at 500k pageviews. Extra sites are $10/website/month. The 2023 $49 grid is gone.
Pick Wisepops when targeting depth matters and you will pay a few hundred dollars a month. Comparison: Privy vs Wisepops.
Hello Bar
Hello Bar started as a notification bar and grew into popups. It is still the small tool.

A working bar takes minutes. Free Starter exists but the 5,000 views are a lifetime cap. Paid Growth is $39/month billed annually. There is no Shopify SMS and no abandoned-cart Flow.
Pick Hello Bar for an announcement or a simple opt-in on a content site. Pick Privy for a store. Comparison: Privy vs Hello Bar.
When should you keep Privy?
Keep it when the alternative would be Privy Convert plus Klaviyo plus a second invoice, and the store is not ready for that. Email from $30/month with unlimited sends is cheaper than Klaviyo's paid email for a lot of small lists. The moment a marketer is hired to live in flows, revisit the stack.
Displays-only at $24/month is the halfway house: Privy for the popup, Klaviyo for the mail. That is a valid setup. It is also two vendors, two bills, and a sync rule on every display.
More on the product: Privy. More on the bill: Privy pricing.
Every alternative we cover
Figures from each tool’s profile. The article above is the job-shaped advice; this is the full set.
| Tool | Starts at | Meter | Free tier | Compare |
|---|---|---|---|---|
| Adoric | $100 Basic, per month | Monthly pageviews | Free plan | vs Privy |
| Hello Bar | $39 Growth, per month, billed annually | Monthly pageviews | Free plan | vs Privy |
| Mailmunch | $13.99 Premium, per month, billed annually | Subscribers | Free plan | vs Privy |
| OptiMonk | $29 Essential, per month | Monthly pageviews | Free plan | vs Privy |
| OptinMonster | $7 Basic, per month, billed annually | Monthly pageviews | None | vs Privy |
| Poptin | $25 Basic, per month | Monthly visitors | Free plan | vs Privy |
| Popupsmart | $32.50 Basic, per month, billed annually | Monthly pageviews | Free plan | vs Privy |
| Sleeknote | $55 Core (0-25,000 monthly visitors), per month, billed annually | Monthly visitors | Free trial only | vs Privy |
| Sumo | Not published No figure on the vendor's page | Not stated | None | vs Privy |
| Wisepops | Not published No figure on the vendor's page | Monthly pageviews | Free trial only | vs Privy |
More on Privy
Privy against every other tool
All comparisons →Written and reviewed by

SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing

