PopupBuilder.io

Comparison

Privy vs Wisepops

The verdict

Wisepops wins the on-site fight. Privy wins if the popup has to hand off to an email in the same app. Wisepops no longer publishes prices. Privy from $24/month for displays, $30 for email, checked 23 August 2026.

Published January 25, 2023 · Last reviewed August 23, 2026

Privy and Wisepops at a glance

Privy

$24

Pop-ups & Displays, per month

Free tier
Free trial only
Metered on
Contacts

OverviewPricingReview

Wisepops

Not published

No figure on the vendor's page

Free tier
Free trial only
Metered on
Monthly pageviews

OverviewPricingReview

Privy checked August 2026; Wisepops checked August 2026. Both vendors change prices without notice — confirm on their own pages before you buy.

Who each one is for

Reasons to pick one over the other, taken from each tool's profile — not a feature-by-feature scorecard.

Choose Privy if

Shopify stores that want popups plus the follow-up email and SMS in one bill, and do not already run Klaviyo or Attentive as the sending stack.

  • Popups, email and SMS ship from one Shopify app
  • Unlimited email sends on paid Email plans; 15-day trial needs no card
  • 4.5 stars from 3,969 Shopify App Store reviews as of 23 Aug 2026
  • Convert targeting covers cart value, exit intent, device and URL

Skip Privy if

  • No free plan for accounts opened after 8 July 2025
  • Price steps up with mailable-contact count as the list grows
  • SMS sending is live in the US and Canada only
  • Shopify reviews still flag billing surprises and thin reporting

Choose Wisepops if

Ecommerce teams that want a strategist running popups, bars, quizzes, feed and web push, and will pay from a few hundred dollars a month.

  • Six on-site channels in one campaign model, not just popups
  • Targeting still among the most detailed in this field
  • Shopify listing publishes a $299 plan with a 14-day trial
  • A/B tests can use a holdout group and auto-conclude at 95%

Skip Wisepops if

  • No public price grid on wisepops.com; most plans need a demo call
  • Self-serve is Shopify-only; other CMSs go through sales
  • Pageview metering plus extra-site fees get expensive at scale
  • No free plan, only a 14-day trial

What G2 reviewers mention

Pulled from each product's G2 reviews page. We do not turn these into a score.

Privy

Reviewers like

  • Users value the responsive customer support of Privy, appreciating the helpful and knowledgeable assistance provided. (4 mentions)
  • Users find Privy to be extremely easy to use, allowing quick creation of marketing elements with minimal effort. (4 mentions)
  • Users value the helpful support team of Privy, enhancing their experience with effective marketing strategies and automations. (4 mentions)
  • Users commend effective email marketing tools of Privy, highlighting exceptional customer service and increased engagement rates. (3 mentions)
  • Users appreciate the user-friendly interface of Privy, making email marketing effortless within the Shopify dashboard. (3 mentions)

Reviewers push back

  • Users express frustration over limited templates, facing loss of work and inadequate support after updates. (3 mentions)
  • Users find the reporting limitations in Privy frustrating, wishing for more detailed insights into email engagement. (2 mentions)
  • Users desire more campaign templates due to confusion with existing options, impacting their email creation experience. (2 mentions)
  • Users find the reporting features lacking, desiring more detailed insights into email subscriber engagement. (1 mention)
  • Users face significant delays in updates impacting templates, often resulting in lost work and frustration. (1 mention)

From G2 reviews of Privy, collected August 2026. These are G2's own words, not our ranking.

Wisepops

Reviewers like

  • Users appreciate the ease of use of Wisepops, enjoying quick campaign setup and a great user experience. (26 mentions)
  • Users highlight the intuitive interface of Wisepops, enabling quick setup of targeted and effective campaigns effortlessly. (11 mentions)
  • Users highly value the helpful customer support of Wisepops, enhancing their overall experience with the platform. (10 mentions)
  • Users love the easy setup of Wisepops, enabling them to launch targeted campaigns quickly and intuitively. (9 mentions)
  • Users appreciate the swift campaign creation and excellent targeting options in Wisepops, enhancing their marketing effectiveness. (8 mentions)

Reviewers push back

  • Users find the cost prohibitive as scaling Wisepops for larger sites becomes increasingly expensive. (4 mentions)
  • Users find the recent price increases make Wisepops an expensive tool, especially for smaller teams on a budget. (3 mentions)
  • Users find the limited customization options in Wisepops restrict their usability and overall experience. (2 mentions)
  • Users desire more design customization options in Wisepops to improve speed and ease of use. (2 mentions)
  • Users note the limited features of Wisepops, affecting customization and game prize assignment options. (2 mentions)

From G2 reviews of Wisepops, collected August 2026. These are G2's own words, not our ranking.

Wisepops wins the on-site fight. Privy wins if the popup has to hand off to an email in the same app. wisepops.com/pricing is a demo page, not a grid. Homepage FAQ says the high-touch plan starts at $499/month; the pricing-page FAQ says €499/month. The Shopify app lists self-serve at $299/month for 500k pageviews. Privy from $24/month for displays, $30 for email (privy.com/pricing, 23 August 2026).

the banner of Privy and Wisepops comparison with details

Who should win: Privy or Wisepops?

Privy Wisepops
Job Shopify capture + email/SMS On-site messaging
Targeting Solid Convert rules Among the deepest in the field
Campaign types Popups, bars, embeds, quizzes, plus Flows Popups, bars, embeds, one model
Sending In-app Bring an ESP
Price Public ladder from $24 Demo for most CMSs; Shopify listing $299/month at 500k pageviews
Sites per plan One store, typical Shopify Extra sites $10/website/month

The 2023 $49/100k grid is withdrawn. Wisepops pricing is the live write-up.

How do the features differ?

Wisepops is the popup tool this category wishes more vendors still were: drag-and-drop, 40-plus targeting rules, A/B tests, bars and embeds that share a campaign model. Spin-to-win and countdown deals are native. Analytics are built to tune the campaign, not to report ESP revenue.

Privy Convert is good enough. Cart value, product IDs, exit intent, device, URL, traffic type, known vs unknown. It is not 40-plus rules. The product investment since 2023 has gone into email, SMS, Flows and the Sendlane/Emotive deals, not into making Convert catch Wisepops.

So the honest split: already have Klaviyo? Wisepops (or OptiMonk) for the site, Klaviyo for the mail. No ESP yet, Shopify store, want one bill? Privy.

What about integrations?

Privy: Shopify-native sending plus Klaviyo/Mailchimp/Attentive/Postscript if you capture and send elsewhere. Privy integrations.

Wisepops: 60-plus CRMs and ESPs on this site's last notes, plus Shopify behaviour tracking. Broader ESP coverage because Wisepops never tried to replace the ESP. Wisepops integrations.

How do prices compare?

Privy 23 August 2026: Privy pricing.

Pageviews Privy Displays-only
10,000 $24/month
50,000 $84/month
100,000 $168/month

Wisepops 23 August 2026: no public grid on wisepops.com. Shopify self-serve $299/month at 500k pageviews (or $2,990/year). High-touch from $499/month or €499/month, depending which FAQ you hit. Extra sites $10/website/month. The 2023 $49/100k row is not a quote.

At 500k pageviews Privy Displays-only is $420/month. The Shopify Wisepops SKU at $299 is cheaper for that band, and it is Shopify-only. On any other CMS you book a demo.

Frequently asked questions

Is Wisepops worth a sales call if I just need a popup?

If targeting depth is the reason you opened this page, and you will pay a few hundred dollars a month, yes. If you want a $24 checkout, no. Use Poptin, Popupsmart or Privy Displays-only.

Can Wisepops replace Privy email?

No. Pair Wisepops with Klaviyo, Mailchimp or Shopify Email.

More: Privy, Wisepops, Privy alternatives.

Related comparisons

Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing