PopupBuilder.io

Head-to-head comparison

Privy vs Poptin

Our take

Both vendors now offer email sending as well as capture. Compare the selected product and its billing units instead of assuming Poptin requires a separate sender.

By Emel DalabasmazArticle updated Sources & methodology ↓
In this comparison

The cost

Price & billing at a glance

These tools charge for different units. Compare your expected usage and required features before comparing the starting prices.

Privy

Starting paid price · USD

$24/mo

Pop-ups & Displays, per month

Displays only. Email starts at $30/mo; SMS uses credits.

Free access
Free trial only
15-day trial; no ongoing free plan
Usage is measured in
Monthly pageviews
Full billing notes for Privy

The published $24/month entry is Pop-ups & Displays, billed by monthly pageviews. The separate Email offer starts at $30/month based on mailable contacts, with 250 SMS credits included; additional SMS uses credits. A 15-day trial is advertised. Confirm the selected usage allowance; the public text does not expose every calculator option.

Poptin

Starting paid price · USD

$25/mo

Basic, per month

Popup-only Basic; email bundles have separate allowances.

Free access
Free plan
1,000 visitors/month · 1 domain
Usage is measured in
Monthly visitors
Full billing notes for Poptin

Checked 6 Sep 2026 on Poptin's pricing page and Shopify listing. Popup-only monthly cards displayed Basic $25, Pro $59 and Agency from $119, with printed annual totals of $240, $564 and $1,140. The combined Emails & Poptins route adds active-contact and email allowances; its Growth price was not reliably exposed in the returned text.

The fit

Who each one is for

Start with your use case, then weigh the strengths and limitations that matter to your site.

Consider Privy for

Ecommerce stores that want onsite capture and email or SMS follow-up in one platform and can forecast list, traffic and message growth.

  • Displays, email campaigns, SMS and automated Flows share one platform
  • A separate Displays route lets stores keep an external sending platform
  • Paid email lists unlimited sends while SMS remains separately measurable
  • Current documentation covers trial limits, auto-scaling and credit expiry

Trade-offs to consider

  • No permanent free plan in the current post-8-July-2025 catalog
  • A combined implementation can depend on pageviews, mailable contacts and SMS credits
  • Contact auto-scaling can change the tier without a notification
  • Uninstalling the app or closing the connected store does not cancel billing

Consider Poptin for

Teams that want visitor-metered popups and forms, or want to test capture, audience management and email in one product.

  • Public free popup route lists 1,000 monthly visitors and one domain
  • Vendor material documents popups, forms, teasers, targeting and A/B testing
  • Current help guides document field-level setup for several integrations
  • Combined offering adds contact management, email campaigns and automations

Trade-offs to consider

  • Popup-only and combined email routes use different limits and must be budgeted separately
  • A listed integration does not establish every field, update action or failure path
  • Visitor, contact and email allowances can create more than one upgrade trigger
  • Current G2 feedback was unavailable, so published marketplace ratings remain separate context

The capabilities

Compare what you can build

Explore one area at a time. These are documented capabilities, with plan conditions beside each claim. A gap in our research does not mean a feature is unavailable.

Campaigns & editing

Privy

Research checked

Poptin

Research checked

Targeting & visitor experience

Privy

Research checked

Poptin

Research checked

Testing & measurement

Privy

Research checked

This area is not documented in our current Privy research. Confirm it with the vendor if it is essential to your decision.

Poptin

Research checked

This area is not documented in our current Poptin research. Confirm it with the vendor if it is essential to your decision.

Plan limits & product scope

Privy

Research checked

Poptin

Research checked

Integrations & data delivery

Privy

Research checked

Poptin

Research checked

The user feedback

What G2 reviewers mention

Review themes and attributed excerpts add context to the feature lists. Each product has a different review sample; mention counts are not comparative scores.

Privy

Read on G2 — Privy (opens in a new tab) ↗

122 reviews listed on G2Captured

Praised in reviews

  • Results: leads and conversions72 of 122 analyzed reviews
  • Built-in email and SMS67 of 122 analyzed reviews
  • Easy to use57 of 122 analyzed reviews

Concerns in reviews

  • Learning curve, hard-to-find settings23 of 122 analyzed reviews
  • Missing features23 of 122 analyzed reviews
  • Price and plan structure19 of 122 analyzed reviews

Counts are from 122 reviews analyzed on . Each review can mention several themes; these are not percentages of all customers.

Read excerpts & research details for Privy

What a reviewer liked

“It has been the best way for our business to capture contact information from our customers” (excerpt)
Verified User in Food & Beverages on G2 (opens in a new tab) · Incentivized review

What a reviewer disliked

“I have a hard time navigating the edit features of the actual pop-up itself, but overall, I have pretty much figured it out now.” (excerpt)
Lynne C. on G2 (opens in a new tab) · Incentivized review

Theme coding imported from Popupsmart's review research; not independently recoded by PopupBuilder. Historical reviews may refer to previous plans or features. Reviewer outcome claims have not been independently measured.

Latest individual-review capture: 10 reviews on , a partial sample. New captures do not automatically update the theme analysis.

Poptin

Read on G2 — Poptin (opens in a new tab) ↗

90 reviews listed on G2Captured

Praised in reviews

  • Easy to use66 of 90 analyzed reviews
  • Customer support52 of 90 analyzed reviews
  • Quick setup without developers41 of 90 analyzed reviews

Concerns in reviews

  • Learning curve, hard-to-find settings15 of 90 analyzed reviews
  • Missing features10 of 90 analyzed reviews
  • Design options and templates7 of 90 analyzed reviews

Counts are from 90 reviews analyzed on . Each review can mention several themes; these are not percentages of all customers.

Read excerpts & research details for Poptin

What a reviewer liked

“Nicholas helped me with a technical issue I was facing and he was very helpful and replied very quickly.” (excerpt)
Verified User in Computer Software on G2 (opens in a new tab) · Not marked as incentivized in the capture

What a reviewer disliked

“It is not as intuitive as I would like.” (excerpt)
Daniel R. on G2 (opens in a new tab) · Not marked as incentivized in the capture

Theme coding imported from Popupsmart's review research; not independently recoded by PopupBuilder. Historical reviews may refer to previous plans or features. Reviewer outcome claims have not been independently measured.

Latest individual-review capture: 10 reviews on , a partial sample. New captures do not automatically update the theme analysis.

The editorial detail

The detailed comparison

Pair-specific trade-offs, pricing scenarios and the reasoning behind the verdict.

Pricing research has been refreshed since this article’s update. The dated pricing cards above carry the latest recorded billing terms; figures in the article below may reflect earlier plans.

Jump to an article topic

Privy and Poptin both offer email sending as well as subscriber capture. The old distinction between an email platform and a popup-only tool is no longer sufficient. Start by deciding whether you will keep your current sender or replace it, then select the appropriate offer from each vendor.

Privy vs Poptin at a glance

Decision Privy Poptin
Capture-only entry price Displays from $24 monthly Basic: $25 monthly or $240 annually
Capture billing unit Pageviews Monthly visitors
Starting Poptin Basic capacity Configure the Privy display tier separately 10,000 visitors, one domain
Email offer From $30 monthly, mailable contacts Separate Emails & Poptins offer; obtain the configured paid quote
Sending allowance Unlimited email; SMS uses credits Combined Free: 250 active contacts and 500 emails
Evaluation Advertised 15-day trial without a card Free: 1,000 popup visitors on one domain

Sources: Privy pricing and Poptin pricing, checked 5 September 2026. Starting figures do not quote every traffic or contact tier.

What if you keep your existing email platform?

Compare Privy Displays with Poptin popup-only pricing and include the sender you will continue paying for. At starting rates, twelve Privy Displays payments total $288. Poptin Basic is $300 across twelve monthly payments or $240 on its annual plan. The annual discount changes the commitment as well as the total.

These are entry-price calculations, not equal-capacity quotes. Privy uses pageviews and Poptin uses visitors. Forecast both and check the selected allowance before choosing. Keeping Klaviyo or another sender does not automatically rule out Privy because it has a display-only offer.

What if you want to replace the sender?

Compare Privy Email with Emails & Poptins, not Poptin popup-only Basic. Privy starts at $30 monthly with unlimited email sends and 250 included SMS credits. Poptin’s combined Free card lists 250 active contacts, 500 emails, 1,000 popup visitors and one domain. Its paid combined price did not appear reliably in the captured page text, so obtain the configured quote rather than inventing a starting amount.

List the automations, segments and custom properties you need. Test a new signup, an existing subscriber and a suppressed contact. Verify consent handling and the welcome message before moving the whole workflow. A vendor offering email does not prove that every existing automation or SMS requirement is supported.

How should contact and sending limits be forecast?

Privy labels its email billing unit mailable contacts. Poptin’s FAQ counts a contact that was subscribed or unconfirmed at any point during the cycle, even if later unsubscribed; it counts that contact once across subaccounts. Do not treat the list size at the end of a month as automatically equal to either billable count.

Forecast contacts, email sends and any SMS use separately. Privy’s unlimited email allowance does not include unlimited SMS. Its page says unused SMS credits roll to the next billing period, but does not establish every longer-term expiry condition in the reviewed text. Confirm terms if you expect to accumulate credits.

What should the integration test prove?

Specify the destination list, properties, consent state and triggering event. Submit a record and verify its arrival and follow-up behavior. Check updates to existing contacts separately from new-contact creation.

Do not infer deeper Shopify support or broader integrations from a logo count. Use the exact store event or audience requirement in the test. See Privy integrations and Poptin integrations for documented connection paths.

How should switching be timed?

Include any overlap when both senders remain active during migration. Privy’s plan-management guide, checked 5 September 2026, says uninstalling the app or closing a store does not cancel subscriptions. Manage each plan separately; cancellation immediately removes its paid features.

Poptin’s pricing FAQ directs cancellation through the dashboard Billing page but does not establish the refund or access-end date in the text reviewed. Check the confirmation before coordinating the cutover. Choose the offer that meets the complete capture and sending brief rather than a blanket winner based on platform or historical reviews.

Related: Privy pricing, Poptin pricing, Privy integrations, Poptin integrations.

Questions before you decide

Frequently asked questions

Can Poptin send email as well as capture leads?

Yes. Poptin presents a separate Emails & Poptins offering. Its combined Free card lists 250 active contacts and 500 emails alongside 1,000 popup visitors. Compare that offering with Privy Email rather than using popup-only Basic as the email quote.

Which offers should I compare if I keep my email platform?

Compare Privy Displays from $24 monthly with Poptin popup-only Basic at $25 monthly or $240 annually. Include your continuing sender cost and select the required allowance: Privy uses pageviews and Poptin uses visitors.

Does unsubscribing lower Poptin’s current-cycle contact count?

Its billing FAQ counts contacts that were subscribed or unconfirmed at any point in the cycle, even if later unsubscribed. Each contact counts once across subaccounts. Forecast the contacts active during the cycle rather than only the final list size.

Does Privy unlimited email mean unlimited SMS?

No. The starting email offer includes 250 SMS credits separately from unlimited email sends. Forecast SMS credit use and confirm the configured contact tier. Do not assume the same sending capabilities or allowances in Poptin without checking its selected offer.

Sources & methodology

Pricing and capabilities come from vendor documentation. The verdict is editorial; G2 feedback comes from attributed review samples. This comparison does not claim a hands-on performance benchmark.

Article updates, source captures and review analysis have separate dates. New review captures do not automatically refresh the theme analysis. Confirm current plan terms before buying.

About the author

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing

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