PopupBuilder.io

Comparison

Privy vs Poptin

The verdict

Poptin wins if you want a popup and a usable free plan. Privy wins if you also need to send the email. They overlap on the form and nowhere else. Privy from $24/month (23 Aug 2026). Poptin still publishes a free tier on this site's last check.

Published January 25, 2023 · Last reviewed August 23, 2026

Privy and Poptin at a glance

Privy

$24

Pop-ups & Displays, per month

Free tier
Free trial only
Metered on
Contacts

OverviewPricingReview

Poptin

$25

Basic, per month

Free tier
Free plan
Metered on
Monthly visitors

OverviewPricingReview

Privy checked August 2026; Poptin checked August 2026. Both vendors change prices without notice — confirm on their own pages before you buy.

Who each one is for

Reasons to pick one over the other, taken from each tool's profile — not a feature-by-feature scorecard.

Choose Privy if

Shopify stores that want popups plus the follow-up email and SMS in one bill, and do not already run Klaviyo or Attentive as the sending stack.

  • Popups, email and SMS ship from one Shopify app
  • Unlimited email sends on paid Email plans; 15-day trial needs no card
  • 4.5 stars from 3,969 Shopify App Store reviews as of 23 Aug 2026
  • Convert targeting covers cart value, exit intent, device and URL

Skip Privy if

  • No free plan for accounts opened after 8 July 2025
  • Price steps up with mailable-contact count as the list grows
  • SMS sending is live in the US and Canada only
  • Shopify reviews still flag billing surprises and thin reporting

Choose Poptin if

Small sites and agencies that want a usable free plan and A/B testing without booking a demo.

  • Free plan is usable: 1,000 unique visitors, unlimited campaigns, one domain
  • A/B testing is listed on every plan on the vendor compare table
  • Capterra customer service 4.9/5 from 350 reviews (July 2026)
  • 70+ native integrations plus Zapier, Make and webhooks

Skip Poptin if

  • Template set is smaller than OptinMonster or Sleeknote
  • Reviewers report analytics that disagree with their own numbers
  • User and admin permissions confuse teams on non-Agency plans
  • Hitting the visitor cap stops every campaign until you upgrade

What G2 reviewers mention

Pulled from each product's G2 reviews page. We do not turn these into a score.

Privy

Reviewers like

  • Users value the responsive customer support of Privy, appreciating the helpful and knowledgeable assistance provided. (4 mentions)
  • Users find Privy to be extremely easy to use, allowing quick creation of marketing elements with minimal effort. (4 mentions)
  • Users value the helpful support team of Privy, enhancing their experience with effective marketing strategies and automations. (4 mentions)
  • Users commend effective email marketing tools of Privy, highlighting exceptional customer service and increased engagement rates. (3 mentions)
  • Users appreciate the user-friendly interface of Privy, making email marketing effortless within the Shopify dashboard. (3 mentions)

Reviewers push back

  • Users express frustration over limited templates, facing loss of work and inadequate support after updates. (3 mentions)
  • Users find the reporting limitations in Privy frustrating, wishing for more detailed insights into email engagement. (2 mentions)
  • Users desire more campaign templates due to confusion with existing options, impacting their email creation experience. (2 mentions)
  • Users find the reporting features lacking, desiring more detailed insights into email subscriber engagement. (1 mention)
  • Users face significant delays in updates impacting templates, often resulting in lost work and frustration. (1 mention)

From G2 reviews of Privy, collected August 2026. These are G2's own words, not our ranking.

Poptin

Reviewers like

  • Users love the ease of use of Poptin, praising its intuitive design and extensive customization options. (10 mentions)
  • Users value the excellent customer support provided by Poptin, ensuring smooth operations and quick assistance. (8 mentions)
  • Users appreciate the seamless integrations of Poptin, making it easy to connect with external applications. (6 mentions)
  • Users find Poptin incredibly intuitive, enjoying its user-friendly setup and powerful yet simple analytics features. (5 mentions)
  • Users love the extensive customization options in Poptin, enabling tailored solutions for various needs and preferences. (3 mentions)

Reviewers push back

  • Users find limited customization options, particularly in filtering country prefix codes for phone numbers. (1 mention)
  • Users find the limited design flexibility of Poptin frustrating due to overlapping elements and manual updates. (1 mention)
  • Users find the time-consuming updates and pop-up overlaps with website elements frustrating during their experience with Poptin. (1 mention)

From G2 reviews of Poptin, collected August 2026. These are G2's own words, not our ranking.

Poptin wins if you want a popup and a usable free plan. Privy wins if you also need to send the email. They overlap on the form and nowhere else. Privy from $24/month for displays, $30 for email (privy.com/pricing, 23 August 2026). Poptin free plan: 1,000 unique visitors, unlimited campaigns, one domain. Paid Basic is $25/month (poptin.com/pricing, same day). See Poptin pricing.

the banner of Privy and Poptin with logos and their names

Who should win: Privy or Poptin?

Privy Poptin
Job Shopify capture + email/SMS Popup and form widget
Free plan No, for new accounts Yes, usable
Meter Contacts or pageviews Monthly visitors
Sending In-app email and SMS Bring an ESP
A/B tests Displays and email Included, not gated
Shopify Native app, Flows Works, not native-deep

The 2023 page said Privy had a Free / Pro / Enterprise split starting at $24, and Poptin Basic $19 / Plus $39 / Pro $59. Poptin's 2026 monthly list is Basic $25, Pro $59, Agency $119. Annual is 20% off. Privy's $24 is displays-only, not an ESP plan.

How do the features differ?

Poptin is the broader widget: overlays, modals, scroll boxes, bars, embeds, dynamic forms, Zapier. Targeting includes new vs returning, location, behaviour. The template library is smaller than the field. Admin permissions confuse reviewers. Reported analytics can disagree with the site's own numbers.

Privy Convert covers popups, bars, flyouts, spin-to-win, embeds, quizzes. Then it keeps going into Flows. That second half is the product. If you never send from Privy, you bought an ESP to run a widget.

For a Shopify cart saver plus the email that follows, Privy. For a WordPress opt-in with a free plan, Poptin.

What about integrations?

Privy: Shopify, BigCommerce, Wix, Klaviyo, Mailchimp, Attentive, Postscript, Smile.io. Privy integrations.

Poptin: website builders (Wix, Shopify, WordPress), CRMs, Mailchimp, ActiveCampaign, Google Analytics, Hotjar. Broader on paper. Shallower on Shopify. Poptin integrations.

How do prices compare?

Privy 23 August 2026:

  • Displays-only $24/month at 10,000 pageviews, $84 at 50,000
  • Email $30 at 1,500 contacts
  • Privy pricing

Poptin, 23 August 2026: free (1,000 unique visitors), then Basic $25/month. Poptin pricing.

A store that only needs the popup and already has Klaviyo should not be on Privy's Email plan. Displays-only at $24 is the fair Privy comparison against Poptin Basic at $25. Poptin's free plan still beats "no free plan".

Frequently asked questions

Can Poptin send abandoned-cart SMS?

No. Privy can, US and Canada, on credits.

Can I use Poptin on Shopify and Klaviyo together?

Yes. That is the stack we would pick over Privy Email if Klaviyo is already paid for.

More: Privy, Poptin, Privy alternatives.

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Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing