How to Add a List to Your OptinMonster Campaign?

This is a visual list inside the campaign (feature rows, benefit bullets), not an email list. Connecting Mailchimp or Brevo is a different job. See how to integrate OptinMonster with Mailchimp for that.

The Smart List block is a Smart Block. OptinMonster puts it on Pro and higher. Current plan gates: OptinMonster pricing.

1. Open the campaign in the builder and stay on the Design view.

2. If the block library is empty, click the home icon in the sidebar so you are on the home panel.

3. Drag a Smart List block into the canvas.

4. Use the sidebar to edit the items, icons and spacing.

5. Open the Advanced tab on the block if you need padding, fonts or mobile tweaks.

6. Save the campaign.

Make the list useful to readers

Use parallel, concrete items that help a visitor evaluate the offer. For example, a download campaign might list what the resource covers rather than repeating three versions of “get better results.” These are editorial suggestions, not tested conversion findings.

Keep each item short enough to scan. If one needs a paragraph of explanation, consider putting that detail elsewhere instead of compressing it into a crowded list row.

Verify the rendered list

Test with the final copy. A list that fits with short placeholders can become difficult to read after editing.

If the block is unavailable, check the sidebar panel and account entitlement first. Those checks do not establish every possible cause of a missing control.

Check measurement separately

The vendor guide documents a GA Block ID for an individual list item after a valid link is entered. An identifier alone does not prove that your analytics records the interaction. Verify a controlled click in your actual measurement setup if list-link performance matters.

Source checked September 6, 2026: OptinMonster’s Smart List guide, which displays an October 3, 2022 update date. This is documentation-based guidance, not an account-level test.