How to Create a Popup with OptinMonster & WPForms
Emel DalabasmazWPForms Lite or paid both work. Official page: How to Create A Popup Form With WPForms. You need the OptinMonster WordPress plugin and at least one published WPForms form.
The form does not render in the builder. That is expected. You only see it on the site.
1. Create and publish a form in WPForms.
2. In OptinMonster, open Publish and assign the WordPress site to the campaign. If you skip this, the WPForms block stays greyed out.
3. In Design, drag a WPForms block onto the canvas.
4. In the sidebar, pick the published form. Only forms on the connected site appear. If the list is empty, use Add Shortcode Manually and paste the WPForms shortcode.
5. Save. Preview on the site, not in the canvas.
Conversion tracking on this block cannot be turned off. After submit, OptinMonster shows the campaign Success view.
WPForms reloads the page on submit by default, which can close the popup. In WPForms: Settings → General → Advanced → Enable AJAX form submission, then save. That keeps the Success view on screen.
Style the form in WPForms, or with CSS. The OptinMonster block's Advanced tab only covers the wrapper.
Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing