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How Can I Use URL Browsing Targeting on Popupsmart?

Emel DalabasmazUpdated August 23, 20261 min read

Popupsmart URL targeting is Segment → Add audience targeting → URL Targeting. Show or hide by contains or matches. Homepage is /. There is a Check box to test a URL before you publish.

Vendor source: URL targeting, last modified 24 June 2025, checked August 2026. The old "Target" menu label is now Segment.

How do I set it up?

  1. Open the campaign. Left bar → SegmentChange Segment (docs also say Edit Segment).
  2. Add audience targeting under Audience → Add next to URL Targeting.
Choosing URL Browsing on the dashboard of Popupsmart
  1. Target all the pages, or Advanced Configurations for specific URLs.
URL Browsing 'target all the pages' option on the Popupsmart dashboard
  1. Show or hide on URLs that contain or match a keyword. Add more than one.
Popupsmart URL Browsing targeting edits to show popup on blue background
  1. Paste a test URL in Check. Then Save and Publish.

How do I target the homepage only?

Use / after the site URL. That is the vendor's own tip. contains /products is how you hit a collection. UTM strings work as contain rules (utm_campaign=summer).

Pair with exit intent on /cart if the job is a checkout offer.

Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing