How Can I Use URL Browsing Targeting on Popupsmart?

Use URL targeting to decide where a Popupsmart campaign is eligible to appear. Choose show or hide rules for specific pages, then test both included and excluded URLs before publishing. Other campaign conditions still matter.

Source: Popupsmart URL targeting documentation, checked September 6, 2026. The test worksheet below is editorial guidance, not a report of a client campaign.

Configure the audience rule

1. Open the campaign’s Segment section and choose Change Segment.
2. Under Audience, choose Add audience targeting, then add URL Targeting.
3. Choose Target all the pages for sitewide eligibility, or Advanced Configurations for selected URLs.
4. Set a show or hide rule and choose whether the URL should contain or match the supplied value. Add the required values.
5. Use the built-in Check control with a test URL. Save, open Publish and review the targeting summary.

The guide describes multiple keywords but does not fully specify rule precedence, case sensitivity or URL normalization. Test your actual URLs instead of assuming how conflicting rules combine.

Build a small URL test worksheet

Write the intended result before running the check. These are illustrative URL patterns, not guaranteed configurations for every site.

For each row, record the full tested URL, configured operator, expected result and result shown by Check. A substring such as summer can occur in unrelated paths or longer parameter values. Narrow the value and test a near match when that distinction matters.

Handle the homepage and campaign parameters

The vendor recommends / after the website URL for homepage targeting. Do not assume a broad contains / condition is homepage-only: ordinary page paths also contain a slash. Check the root URL and at least one non-homepage URL with the selected operator.

The documentation includes a UTM targeting use case. Test the actual landing URL after any redirects, because a redirect may change the URL your visitor ultimately sees. A query parameter identifies a URL condition; it is not proof of a visitor’s identity or a completed ad conversion.

Verify the published campaign

After the editor check passes, visit an included page and an excluded page in the published site. Confirm that the Popupsmart installation is present where needed and that the campaign is enabled.

If an included URL does not show a popup, inspect the remaining targeting and trigger conditions before broadening the URL rule. If an excluded URL does show one, confirm which campaign appeared; a different active campaign may have different rules. For sites with client-side navigation, test both a direct page load and navigation from another page rather than assuming they behave identically.

Pair this rule with exit intent when the offer should appear only after a qualifying behavior. A URL rule alone does not establish that a restricted checkout page supports your installation.