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How to Integrate Popupsmart with Shopify

Emel DalabasmazUpdated August 23, 20262 min read

The 2026 path is the Shopify app, not theme.liquid. Install, pick a campaign goal, publish. theme.liquid still works if you already run the web app on a custom theme.

Vendor source: How to get started with Popupsmart's Shopify app, dated 2 March 2026. Listing on 23 August 2026: 4.8 / 5 from 50 reviews, free plan available. In-app plans include a $19/month Starter that popupsmart.com/pricing does not show. Details: Popupsmart pricing.

How do I install the app?

  1. Open apps.shopify.com/popupsmart. Install. Approve permissions.
  2. A Popupsmart account is created and tied to the logged-in store. Fonts and colours import, per the vendor.
  3. Land on Overview. Create first campaign.

What do I pick after install?

Goals listed in that guide: Grow My Email List, Show Announcement, Increase Sales Conversions, Gamify User Experience, Stop Cart Abandonment, Product Recommendations. Then a sub-goal (coupon, countdown, spin-to-win, checkout offer).

Design step: shuffle templates, Light / Fullscreen / Floating, position, overlay, teaser, click-to-edit text. If the template has products: Cart Products, Collection, Manual, or a product-feed URL; layout Slide / Card / Grid.

Save & Next to Segment, then Publish.

Need multi-step forms or custom CSS? Pencil icon on the right of the design screen opens the Advanced Editor (the same builder as the web app).

When would I still paste into theme.liquid?

If the store is not using the embed app (older install, or you want one Popupsmart account across a Shopify store and a non-Shopify site). Then:

  1. Copy Embed Code from the Popupsmart web app.
  2. Shopify admin → Online StoreThemesEdit code.
  3. theme.liquid, paste once before </body>, Save.
theme.liquid page of Shopify and pasting the code on the system on blue background
  1. Popupsmart → Account → WebsitesNew website → verify.
Entering the URL on Popupsmart dashboard on blue background

Prefer the app. A double install (app + snippet) is a way to get two overlays.

Connect Klaviyo after: How to integrate Popupsmart with Klaviyo. Overview: Popupsmart.

Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing