Vendor documentation · checked 2026-09-06
Features and plan limits
Documented capabilities, with the limits that matter when choosing a plan. These are source-based findings; the checks below are our evaluation guidance, not hands-on test results.
Pop-ups and Displays
Privy documents popups, bars, banners, landing pages, embedded forms, spin-to-win, cart savers, cross-sells, multi-step forms and quizzes.
- Availability:
- Available as a separate Displays plan from $24/month and included with Email + SMS.
- Before you rely on it:
- Test the selected format, audience, success state and mobile behavior with one matching and one excluded visitor.
Behavioral targeting
The current display page names exit intent, time on site, pages viewed, device and customer status; its workflow also names scroll depth and cart value.
- Availability:
- Documented for ecommerce popups.
- Before you rely on it:
- Translate the requirement into explicit conditions and verify each boundary in the account.
Email, SMS and Flows
The combined offer includes unlimited email sends, SMS credits, campaigns, segmentation and automated customer journeys.
- Availability:
- Email + SMS starts at $30/month for 1,500 mailable contacts and 250 monthly SMS credits.
- Before you rely on it:
- Forecast contacts and SMS credits separately, then confirm a test contact enters only the intended Flow.
15-day trial
Post-change billing documentation lists no display feature or traffic limit and a 100-person daily Email send limit during the trial.
- Availability:
- No card required; unpaid displays and Flows stop after day 15.
- Before you rely on it:
- Complete a capture-to-follow-up workflow before the trial ends and save the required paid tier.
Privy is an ecommerce marketing platform that combines onsite displays, email and SMS. A store can buy Pop-ups & Displays from $24/month or use the Email + SMS route from $30/month. The first is metered by monthly pageviews. The second is metered by mailable contacts, with SMS measured separately in credits.
This guide was updated 6 September 2026 after reviewing all seven organic results and four People Also Ask questions returned for “Privy popup,” plus Privy's current pricing, display and billing documentation. Search results also mix in a separate crypto infrastructure company called Privy. Prices and capabilities from privy.io do not describe the ecommerce product at privy.com.
Privy at a glance
| Decision point | Current published evidence | What to verify |
|---|---|---|
| Main job | Ecommerce popups, email campaigns, SMS and automated Flows | Whether Privy will only capture leads or also replace the current sender |
| Display formats | Popups, bars, banners, landing pages, embedded forms, spin-to-win, cart savers, cross-sells, multi-step forms and quizzes | Mobile layout, success state and accessibility for the chosen format |
| Display targeting | Exit intent, time, pages viewed, scroll depth, device, customer status and cart value are described across current product material | One matching visitor and one excluded visitor for every important rule |
| Starting prices | Displays from $24/month; Email + SMS from $30/month | Selected pageview band, mailable-contact band and SMS credit amount |
| Trial | 15 days without a card; Displays has no feature or traffic limit and Email has a 100-person daily send limit | What stops after day 15 and the upgrade needed to keep the workflow live |
| External delivery | Display contacts can sync to supported store platforms and selected external providers | Destination list, fields, consent, duplicates and follow-up ownership |
Privy is easiest to justify when a merchant wants capture and follow-up in one product. If the store already relies on another email or SMS platform, compare the Displays-only route with a dedicated popup tool before paying for overlapping sending features.
What can Privy build?
Privy's current display page describes a drag-and-drop editor, responsive designs, desktop and mobile customization, templates, behavioral triggers and reporting. Its pricing page lists landing pages, embedded forms, A/B testing, spin-to-win, cart savers, cross-sell popups, multi-step campaigns, quizzes and exit-intent popups.
Translate the catalog into the store's real requirement:
| Campaign | Useful acceptance check |
|---|---|
| Welcome offer | Submit a new address, receive the correct coupon and inspect the destination contact |
| Exit offer | Verify desktop exit behavior and define a mobile substitute rather than assuming the same trigger exists |
| Cart saver | Test eligible and ineligible cart values, excluded products and the route back to checkout |
| Email and SMS capture | Verify separate consent states, validation, error text and downstream fields |
| Multi-step quiz | Confirm every answer is stored where segmentation or personalization expects it |
| Embedded form | Check responsive layout, heading order, validation and the page state when the script is delayed |
A feature name establishes advertised availability. It does not prove that the exact rules, fields or interaction meet a store's brief.
How do the two purchase routes differ?
Pop-ups & Displays is the capture-only route. It starts at $24/month for up to 10,000 monthly pageviews and does not include Privy's email or text features. Collected contacts can sync to supported commerce platforms and selected third parties, including Klaviyo.
Email + SMS includes displays, unlimited email sends and 250 SMS credits each month. It starts at $30/month for up to 1,500 mailable contacts. Additional SMS capacity is a paid credit subscription or top-up.
The Shopify App Store presents three shopping tiles—Displays at $24, Email at $30 and Email and SMS at $45—while Privy's post-July-2025 billing document groups the latter functions under Email + SMS. The $45 Shopify example combines 1,500 email contacts with 1,250 SMS credits. Use the configured checkout, not a tile label, as the purchase record.
See Privy pricing for the meter definitions, auto-scaling, credit expiry, cancellation and refund terms.
What happens from popup to follow-up?
The important workflow crosses several product areas:
- A visitor qualifies for a display based on URL, behavior, customer state or cart conditions.
- The form validates the email or phone number and records the required consent.
- Privy creates or updates the contact and any connected platform receives the intended fields.
- A welcome Flow or external automation starts once, using the correct coupon and channel.
- Reporting attributes the signup, message and order using documented definitions.
Decide which system owns each step before publishing. Two connected tools can both send a welcome message, overwrite consent or create duplicate profiles if the handoff is left implicit.
Run a representative store test
Use one real campaign rather than browsing templates:
- Write the offer, eligible URLs, visitor conditions, excluded customers and destination.
- Record the current plan, pageview or contact tier, SMS allowance and next price boundary.
- Build desktop and mobile states, including validation, consent, close and success behavior.
- Test a fresh contact, an existing contact, an excluded customer and an invalid submission.
- Inspect every stored field and confirm only the intended welcome message or Flow starts.
- Exercise unpublish, cancellation and rollback before a promotion depends on the setup.
- Reconcile Privy's signup and revenue reporting with a small set of known test events.
This produces direct evidence for one store. It does not establish a universal conversion rate or guarantee the same result for another audience.
When is Privy a reasonable fit?
Privy belongs on the shortlist when the business runs an ecommerce store, wants popup capture and lifecycle messaging together, and can forecast contact growth and SMS usage. The combined product reduces handoffs between capture and sending, but that only helps when the team intends to use both sides.
Keep comparing when the requirement is only an onsite campaign, another platform already owns email and SMS, or the business needs a billing unit that does not scale with contacts or traffic. Use Privy alternatives for a requirement-based shortlist, Privy integrations for data-transfer checks and Privy reviews for marketplace evidence and its limits.
What do current marketplace signals establish?
The Shopify App Store showed 4.5 from 4,231 reviews when checked on 6 September 2026. That is a current platform-specific aggregate, not proof of a particular feature or support outcome. Review counts and averages change, and individual experiences can reflect different plans, account ages and workflows.
The search result from Shift4Shop still advertises a free account and a $0–$500 range. It conflicts with Privy's current new-account pricing and is treated as legacy marketplace copy. An agency review published in 2026 was useful for discovery, but vendor documentation controls feature and billing facts.
What the search results add
The seven results were all reviewed or attempted. Five point to Privy, Shopify or a relevant ecommerce article. Shift4Shop contains stale free-plan language. The current Shopify listing and Privy pages agree on the $24 Displays and $30 Email starting points. The result set did not include the crypto company, but a related search did; the “Privy pricing” query has a much larger entity collision.
The People Also Ask set includes broad questions about popups and Shopify. Those are answered in the FAQ or assigned to the pricing page. The answer should remain tied to privy.com, because wallet pricing and ownership questions concern a different product.
Research boundaries
No Privy account, checkout, live store, integration or campaign was tested during this update. We did not analyze every customer review. Feature and billing statements come from current vendor documentation and the Shopify App Store; third-party pages were used for discovery and conflict detection. The practical test above is an editorial evaluation framework, not a claim that the author performed this exact Privy implementation for a named client.
Questions before you decide
Frequently asked questions
What does Privy.com do?
Privy.com provides ecommerce popups, email campaigns, SMS and automated Flows. Stores can buy Displays separately or use the Email + SMS route, which includes displays. This is different from the crypto infrastructure company at privy.io.
What is a pop-up example?
A Privy welcome popup can offer a discount in exchange for email or SMS consent, then pass the contact into a welcome Flow. Other documented examples include exit offers, spin-to-win displays, free-shipping bars, cart savers and multi-step quizzes.
Can I use Privy popups with another email platform?
Yes. Privy sells Pop-ups & Displays without its email or SMS products and says collected contacts can sync to supported stores and selected third parties, including Klaviyo. Test the destination list, fields, consent and duplicate behavior before publishing.
What should I test in the Privy trial?
Test one complete store workflow: display eligibility, mobile layout, consent, contact creation, destination fields, delivered follow-up and reporting. Privy documents 15 days without display feature or traffic limits and a 100-person daily email send limit.
Which Privy meter applies to my store?
Displays-only uses average monthly pageviews. Email uses the highest mailable-contact count during the cycle. SMS uses credits based on recipient location, message length and media. A combined implementation can therefore depend on all three.
How do I prevent duplicate Privy welcome messages?
Choose one system to own the welcome message, document the Flow or external automation entry rule and test both a new and existing contact. Inspect consent and list membership in every connected tool before activating both paths.
About the author
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time. At Flatart, she has worked for more than ten years with over 250 brands and set up popups for more than 70% of them. She has tried the popup tools covered by PopupBuilder.io for agency customers and read G2 customer reviews as part of her product research.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing