They overlap on "popup that asks for an email." After that they diverge. Mailmunch is an ESP with forms. Adoric is an on-site campaign layer that exports the lead.
Which one should you buy?
| Situation | Winner | Why |
|---|---|---|
| Blog or SaaS, budget under $20/mo | Mailmunch | Premium yearly is $13.99. Adoric web is $100. |
| Need the welcome email and the broadcasts | Mailmunch | Adoric does not send campaigns. It hands off to HubSpot/Klaviyo/etc. |
| Shopify, recs and AOV | Adoric | $4.99/mo for 0–100 orders. Mailmunch is list growth. |
| Cookie, HTML, or event targeting | Adoric | Mailmunch's rules are exit, scroll, time, URL. |
| A/B tests on the cheap plan | Mailmunch (or Poptin) | Adoric web parks A/B on Essentials at $250. |
| WordPress plugin from wordpress.org | Mailmunch | Adoric search on wordpress.org returned zero plugins on 23 Aug 2026. |
| Landing pages in the same bill | Mailmunch | Adoric does not sell a landing-page builder. |
If none of those rows is you, you probably want Popupsmart or OptinMonster, not this pair.
How much does each one cost?
Checked the same day. Sources: adoric.com/pricing, adoric.com/shopify-pricing, mailmunch.com/pricing. Mailmunch also has a Shopify-specific list; I am not mixing that into Adoric's Shopify column.
| Adoric (web) | Adoric (Shopify popups) | Mailmunch (web, Lead Capture) | |
|---|---|---|---|
| Free | Help centre: 5,000 pageviews. Not on the paid table. | App Store: 20 orders. FAQ: development stores only. | Forms, landing pages, 1 welcome email, branding on |
| Paid start | $100/mo Basic, 300k pageviews, 3 domains | $4.99/mo for 0–100 orders | $19.99/mo or $13.99/mo yearly, 1,000 contacts |
| Next rungs | $250 / $350 / $500 | $9.99 → $399.99 by orders | Scales by list size on an on-page calculator, not a public grid |
| A/B tests | Essentials ($250)+ | Listed as a feature on the App Store; not split by order rung | In the Premium "best features" bucket |
| Logo off | Standard ($350)+ | Not itemised per order rung | Premium |
| Refund / trial | 14-day money-back | 7-day trial | 30-day on the lead-capture half of the page; 60-day copy on the email half |
| Meter | Pageviews | Store orders | Contacts |
Adoric web vs Mailmunch yearly Premium is $100 vs $13.99. That is the comparison that kills Adoric for list growth. Adoric Shopify vs Mailmunch is a different fight, and Adoric can win it if recs matter.
Full grids: Adoric pricing, Mailmunch pricing.
What do they both do, and where do they stop overlapping?
Both: popup / bar / embed-style campaigns, templates, exit intent, URL rules, a form, an integration out to Mailchimp-class ESPs, some analytics.
Mailmunch only: hosted landing pages, broadcasts, drips, automations, Shopify abandoned-cart email, custom sending domain, native WordPress / Wix / Weebly apps.
Adoric only (in public 2026 copy): falling-gifts game, Shopify FBT / cart recs / free-shipping bar as first-class campaign types, cookie / HTML / JS / local-storage targeting, a web pageview meter that goes into the millions.
Our 2023 version of this page said both had heatmaps and visitor recording. I cannot find either on Adoric's 2026 pricing grid or Mailmunch's current marketing. Dropped.
It also said Adoric had Pipedrive. Adoric's 9 July 2026 integration article lists Salesforce and HubSpot, not Pipedrive. Dropped.
How do integrations compare?
Adoric form → left sidebar → Integrations. Native list as of 9 July 2026: Adoric Leads, Mailchimp, Salesforce, HubSpot (API key), AWeber, GetResponse, Constant Contact (API key + access token), Campaign Monitor, Bronto, Sendinblue, Klaviyo (they want a developer on chat), ActiveTrail, Inwise, webhooks. Shopify listing adds HubSpot, Klaviyo, Mailchimp, webhooks. No Zapier on that help page.
Mailmunch: native ESP list is shorter, plus HTTP POST webhooks. No public REST API (called out on our Mailmunch page). Native installs for Shopify, Wix, WordPress, Weebly.
If your stack is HubSpot or Salesforce and the popup is a capture widget, Adoric still maps. If your stack is "I am the ESP," Mailmunch is the stack.
Which editor is less painful?
Mailmunch is a fixed wizard: design, appearance, behaviour, integrate, publish. Reviewers still complain about form width and thin design control. That is consistent with our Mailmunch page.
Adoric's editor is the reason agencies used it when it was $9: canvases per device, brand scan, lots of targeting toggles. The bill is now $100 before A/B tests. Ease of use does not pay the invoice.
Shopify reviews for Adoric (4.9/5, 245 reviews, 23 Aug 2026) praise support by name. Mailmunch's Shopify app is 4.5/5 from 147 reviews on our Mailmunch profile. Different sample, different job. I would not pick a winner on stars.
So which one is better?
Mailmunch, for the query this URL ranks on: "popup builder to grow an email list." It is cheaper, it sends the mail, and it still has a real WordPress plugin.
Adoric, for a Shopify store that asked for recs and a popup, not a newsletter tool. Start the 7-day trial, calendar the cancel.
Adoric web vs Mailmunch is not a close call in 2026. Pay $100/mo for Adoric only if you already know you need the targeting list on the overview. Otherwise Mailmunch or a cheaper popup-only tool from Adoric alternatives.
Related comparisons
Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing