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Comparison

Popupsmart VS Mailmunch Comparison

The verdict

Mailmunch Premium is $13.99/mo billed yearly for popups plus the send. Popupsmart Basic is $32.50/mo yearly for a specialist popup with a real free plan. Stay on Mailmunch if the inbox is in the same bill.

Published January 20, 2023 · Last reviewed August 29, 2026

Popupsmart and Mailmunch at a glance

Popupsmart

$32.50

Basic, per month, billed annually

Free tier
Free plan
Metered on
Monthly pageviews

OverviewPricingReview

Mailmunch

$13.99

Premium, per month, billed annually

Free tier
Free plan
Metered on
Subscribers

OverviewPricingReview

Popupsmart checked August 2026; Mailmunch checked August 2026. Both vendors change prices without notice — confirm on their own pages before you buy.

Who each one is for

Reasons to pick one over the other, taken from each tool's profile — not a feature-by-feature scorecard.

Choose Popupsmart if

Shopify stores and small sites that want a working popup the same day, with a real free plan and gamification included.

  • Free plan is usable: 5K pageviews, one live popup, no card required
  • Shopify app rates 4.8/5 from 50 reviews with a one-click install
  • Spin-to-win and lottery-ball gamification ship on every plan
  • Unlimited live popups from the first paid plan

Skip Popupsmart if

  • A/B testing starts only on Advanced ($57.50/mo billed annually)
  • Free plan has no analytics, one website, and a 5K pageview cap
  • Pageview overage is $10 per extra 10K when auto-extend is on
  • Reviewers still report domain verification taking more than one try

Choose Mailmunch if

Bloggers and small Shopify or Wix stores that want popups plus a basic email send without paying for two tools.

  • Popups, landing pages and email send live in one editor
  • Premium starts at $13.99/mo billed yearly for 1,000 contacts
  • Native installs for Shopify, Wix and WordPress
  • Shopify App Store still rates the app 4.5/5 from 147 reviews

Skip Mailmunch if

  • No public REST API; custom work uses HTTP Post webhooks
  • Design options stay basic; form width is a recurring complaint
  • Paid price scales with list size and the scale is not a public table
  • Free plan keeps Mailmunch branding and a single welcome email

What G2 reviewers mention

Pulled from each product's G2 reviews page. We do not turn these into a score.

Popupsmart

Reviewers like

  • Users appreciate the ease of use of Popupsmart, making pop-up creation quick and stress-free without coding. (54 mentions)
  • Users praise the easy setup of Popupsmart, appreciating the quick configuration and seamless website integration. (26 mentions)
  • Users appreciate the wide range of integrations in Popupsmart, enhancing lead generation and ease of use. (18 mentions)
  • Users value the audience growth enabled by Popupsmart, effectively building a loyal customer base through tailored popups. (15 mentions)
  • Users highlight the intuitive interface of Popupsmart, making it easy to navigate and utilize effectively. (15 mentions)

Reviewers push back

  • Users express a need for more templates and features to enhance their popup experience and flexibility. (16 mentions)
  • Users find the upgrade costs expensive, particularly challenging for small websites with tighter budgets. (10 mentions)
  • Users find the limited customization options of Popupsmart's popups somewhat restrictive and lacking design flexibility. (6 mentions)
  • Users face integration issues with Popupsmart, particularly when connecting to systems like Storyblok, which can be time-consuming. (5 mentions)
  • Users find the poor analytics limiting, wishing for more advanced insights into popup performance and engagement. (4 mentions)

From G2 reviews of Popupsmart, collected August 2026. These are G2's own words, not our ranking.

Mailmunch

Reviewers like

  • I have been looking for an email marketing platform that caters to small businesses and when I say I ahve been looking I have been.
  • Mailmunch has made it easy to purchase the program I needed and support to follow was amazing! It is so easy to use and I am not very tech savvy at all! The features and benefits are more than I expected.
  • I admit that I picked Mailmmunch due to its really good pricing, compared to other services. But not only are they good in pricing, their services AND their support are GREAT(!)
  • Easy UX, pretty simple to workaround, didn't require any special resource to operate, CS is always there to support.
  • Relatively easy to use if you don't have design experience. Customer support is pretty good.

Reviewers push back

  • There was a little confusion about which program I had chosen but with customer supports help it was easily fixed!
  • I live in a different time zone, so support can take a while (not their fault)
  • Basic program. Extremely limited in designs, but you can upload your own and find work arounds.
  • Weekly email limit is less.
  • They could have an API to integrate from other tools.

From G2 reviews of Mailmunch, collected August 2026. These are G2's own words, not our ranking.

Mailmunch Premium is $13.99 a month billed yearly for 1,000 contacts (mailmunch.com/pricing, 29 August 2026). Popupsmart Basic is $32.50 a month billed annually for 50,000 pageviews (popupsmart.com/pricing). Mailmunch is the cheap all-in-one. Popupsmart is the specialist popup.

Pick Mailmunch if you want the send in the same bill. Pick Popupsmart if you already pay Klaviyo or Mailchimp and you want a wheel, a Shopify app, and a free plan that renews.

the logos of Popupsmart and Mailmunch with the title

Popupsmart vs Mailmunch at a glance

Popupsmart Mailmunch
Starting paid $32.50/mo billed annually $13.99/mo billed yearly (Premium, 1,000 contacts)
Meter Site pageviews Subscribers
Free plan 5k pageviews, 1 live popup Yes; branding on, one welcome email
Email send Autoresponder quota only Full Premium send + automation
Gamification On every plan Spinwheel exists; not the product
Shopify Embed app, 4.8/5 from 50 reviews Separate Shopify SKU ($24.99 on the App Store)

Sources: both vendor pricing pages, 29 August 2026.

Who wins on price?

Mailmunch, if you need the send. $167.88 a year at 1,000 contacts beats Popupsmart Basic at $390 a year. After 1,000 contacts Mailmunch is a calculator, not a table. We will not guess those steps.

Popupsmart Free is usable for one campaign. Mailmunch Free keeps the logo on and caps email at one welcome.

Who wins as a popup tool?

Popupsmart. Targeting rules, wheels, teasers, A/B tests on Advanced. Mailmunch's editor is the one reviewers call basic. Form width is a recurring complaint.

Who should pick which?

Mailmunch if the brief is "grow a list and email it" on a small budget. Popupsmart if the inbox is already someone else's problem and you want the onsite piece done today.

Does Mailmunch replace Popupsmart on Shopify?

Only if you want landing pages and the send in one app. Popupsmart's Shopify listing is the cleaner popup install. Mailmunch's App Store Premium is $24.99/month, which is not the $13.99 web yearly figure.

Related: Popupsmart pricing, Mailmunch pricing, Popupsmart alternatives.

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Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing