OptinMonster Review

OptinMonster review feature image with the logo, thumbs-up & thumbs-down, plus & minus

OptinMonster is a very useful tool, and we have a review for the ones who are considering starting to use OptinMonster as their popup builder. It has pros and cons, like all other tools. However, to see the ups and downs of the product, it’s necessary to see both sides of the coin.

The Positive Sides of OptinMonster

One of the first things that stood out to me was its ability to integrate with other tools such as Klaviyo and CRM easily. This makes it a valuable asset for any digital marketer looking to streamline their workflow and improve efficiency.

In addition to its strong integration capabilities, OptinMonster also boasts a large library of training materials. This is particularly useful for those who are new to the platform or want to learn more about how to use its features effectively.

The customizable options for adding blocks to websites and blogs also make it easy for marketers to create visually appealing opt-in forms that can effectively capture the attention of their target audience.

OptinMonster also offers A/B testing and analytics, allowing marketers to experiment with different opt-in messaging and design elements to see what works best for their audience. The ability to continually test and optimize opt-in messaging is a crucial aspect of any successful marketing campaign, and OptinMonster makes it easy to do so.

One of the standout features of OptinMonster is its context-based timed scroll option popup, which is available for blog posts. This allows marketers to display opt-in forms at strategic points in the user's journey, increasing the chances of conversion.

The Negative Sides of OptinMonster

Despite its many strengths, OptinMonster does have some drawbacks that are worth considering. One issue that has been raised by some users is its pricing, which may be higher than some of its competitors. This can be a significant barrier for small businesses or startups with limited budgets.

Another issue that has been raised is the response time of the OptinMonster team. While the team is generally helpful and responsive, some users have reported longer wait for times or difficulty getting the help they need in a timely manner. This can be frustrating for users who rely on the platform to drive conversions and generate leads.

Finally, there are some limitations to the customization options available with OptinMonster. While it is possible to create visually appealing opt-in forms, some users have reported challenges with customizing popups or using visual editors.

This can be frustrating for those who want to create highly personalized opt-in forms that align with their branding. Additionally, segmenting messaging based on specific URLs requires manual input, which can be time-consuming and tedious for users with large numbers of URLs.


OptinMonster is a powerful tool for traffic generation and conversion, and its range of customizable options, A/B testing capabilities, and integration with other tools make it an invaluable asset for any digital marketer. The only thing needed is a little improvement for the product to develop the user experience.


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