Wisepops Review

Wisepops review feature image with the logo, thumbs-up & thumbs-down, plus & minus

Wisepops is a powerful, no-code popup builder that is designed to help businesses increase conversions and engagement on their websites.

It is particularly well-suited for small businesses that want to create and display opt-in forms, notifications, and calls-to-action on their websites easily and effectively.

Despite its many advantages, Wisepops does have some drawbacks, which will be discussed in this overview.

The Positive Sides of Wisepops

Wisepops is a versatile and user-friendly platform that enables small businesses to enhance conversions and engagement on their websites. One of the standout features of Wisepops is its advanced targeting options.

The platform provides a wide range of targeting options that allow businesses to display their popups to specific visitors based on various criteria. This is particularly beneficial for businesses that want to reach out to specific audiences and increase conversions by making targeted offers and promotions.

Customization is another key feature of Wisepops. The platform offers a variety of customizable templates and drag-and-drop customization options that allow users to design popups that match their website's branding.

Additionally, businesses can import their own code to create truly unique popups. The ability to customize the platform according to specific needs also makes it easy for businesses to stand out from the crowd and provide a unique user experience.

Wisepops offers one-click integration with other platforms, including email marketing and CRM platforms. This allows businesses to seamlessly export their acquired leads and manage them within their preferred system.

Furthermore, the platform offers real-time conversation activation, allowing businesses to engage with their audience in real time and build deeper relationships with their customers.

The platform offers easy ways for businesses to comply with General Data Protection Regulation (GDPR) by providing advanced user-behavior targeting options, such as exit intent and inactivity mode. The email collection feature of Wisepops is also suitable for businesses looking for a powerful solution for email collection.

In terms of design flexibility, Wisepops allows users to import their own custom code, enabling them to create more advanced and unique popups.

This feature is particularly valuable for businesses with a clear website design vision and who want to achieve a more tailored look. Furthermore, Wisepops offers real-time conversation activation with its integration options; this way, businesses can easily activate the conversation with their audience.

Wisepops provides a powerful solution for directing online visitors to sales and promotion pages. The platform offers high customizability in terms of display conditions and methods, allowing businesses to create standalone, multi-purpose website popups tailored to their visitors' specific needs. This can result in increased conversions, sales, and user engagement.

The Negative Sides of Wisepops

Upon examination of the platform, I have found that its pricing may be considered too expensive by some compared to other similar options. Additionally, the customization options of the tool, while plentiful, may not be 100% customizable and may not include certain features such as custom tick boxes.

Integration can also be an issue with Wisepops. I've noticed inconsistencies with the platform working for some users but not others and difficulty in integrating with less popular CRM platforms. Furthermore, the number of pricing options provided may not be sufficient for one-person small businesses.

Some users have reported technical difficulties with the platform, such as difficulty customizing it for designers or issues with compatibility with certain web browsers. Other users have reported difficulty finding options for specific actions they want to take with the platform. Support, while helpful for some, may not always solve all issues.

Inconsistencies were noticed during my evaluation of how the platform works for some users, but not others and compatibility issues were observed with certain web browsers and operating systems. Furthermore, the platform may not be fully integrated into website functionality by default, and some users reported difficulty integrating it with their CRM platforms.

Wisepops is a robust popup builder that offers a range of useful features, such as advanced targeting options, customizable templates, and integration with other platforms. However, it also has some drawbacks, such as its cost, limited customization options, and inconsistencies in performance. 


Overall, it can be a valuable tool for businesses looking to increase conversions and engagement on their websites, but it may not be the best fit for every business. From my examination of the product, I found it to be quite comprehensive and effective in meeting the needs of most businesses. However, the pricing structure may not work for all.


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