In the digital marketing world, many tools are available to help businesses increase conversions and drive growth.
Two popular options are OptinMonster and Sumo, both of which offer a wide range of features to help businesses capture email addresses, increase website traffic, and boost sales.
In this comparison, we'll take a closer look at the similarities and differences between these two tools, so you can decide which one is the best fit for your business.
Similarities
OptinMonster and Sumo are popular lead generation and email marketing platforms that offer website owners a variety of tools to capture email addresses and increase sales.
Both platforms offer customizable email opt-in forms, visitor targeting, and integration with various email service providers (ESPs) such as MailChimp and Constant Contact.
Additionally, both platforms provide analytics tools to track the performance of their forms and identify trends.
Both platforms also have an A/B testing feature to test different versions of their forms to see which version performs better.
Furthermore, both platforms offer a user-friendly interface and easy setup process, making it simple for anyone to get started and see results quickly.
Integrations
Both OptinMonster and Sumo offer a variety of integrations with popular email service providers (ESPs) such as MailChimp, Constant Contact, and AWeber. Both platforms also allow for easy integration with popular e-commerce platforms like Shopify, WooCommerce, and BigCommerce.
One key difference in the integration offerings of OptinMonster and Sumo is that OptinMonster also offers integration with CRM platforms like Salesforce, Drip, and Infusionsoft, while Sumo does not.
In terms of website analytics, OptinMonster offers integration with Google Analytics, allowing website owners to track the performance of their opt-in forms and identify trends. Sumo also offers integration with Google Analytics, but some users have reported difficulty in setting it up and maintaining it.
Additionally, Sumo offers integration with a wider range of ESPs, including advanced providers such as Klaviyo, Infusionsoft, and Hubspot, and also has a one-on-one onboarding session, while OptinMonster has a more limited range of ESPs, but offers more advanced integrations such as CRM platforms.
Features
While both platforms offer a variety of features, some key differences set them apart.
One of the main differences between Optinmonster and Sumo is their range of form types. Optinmonster focuses primarily on email opt-in forms, while Sumo also includes social media sharing, visitor targeting, and analytics as part of its platform. This means that Sumo provides a more comprehensive set of tools for website owners to use in their lead generation and marketing efforts.
Another key difference is the level of customization that is available. Optinmonster offers a wide range of customization options, allowing website owners to create forms that match the look and feel of their website. On the other hand, Sumo provides a more limited set of customization options, focusing on pre-designed templates and widgets.
Optinmonster offers integration with a wide range of popular email service providers such as MailChimp, AWeber, and Campaign Monitor. Sumo also offers integrations with email service providers and includes additional integrations with e-commerce platforms such as Shopify and WooCommerce.
In terms of pricing, Optinmonster offers a range of plans to suit different budgets and needs, while Sumo offers a free plan and a Pro plan with advanced features. The Pro plan of Sumo also provides advanced email providers such as Klaviyo, InfusionSoft, Hubspot, Sailthru, Pardot, Ontraport, Salesforce, and more.
Pricing
OptinMonster offers a variety of pricing plans to suit the needs of different businesses. The plans range from a basic plan, which includes basic features such as exit-intent technology and A/B testing, to a Pro plan, which includes advanced features such as page-level targeting, adblock detection, and more. The plans are offered monthly or yearly, with discounts available for annual plans.
On the other hand, Sumo offers a free and Pro plan. The free plan includes basic features such as customizable email opt-in forms and the option to integrate with popular email providers such as Mailchimp and Constant Contact. The Pro plan offers advanced features such as A/B testing, no limitations on subscribers or emails per month, and e-commerce features like connecting to Shopify or WooCommerce stores. Additionally, the Pro plan also includes advanced email provider integration, analytics, and a 1-on-1 onboarding session with a Sumo representative.
In terms of pricing, OptinMonster offers a wider range of options with different features included in each plan, whereas Sumo offers a free plan and a Pro plan with advanced features. Furthermore, OptinMonster has monthly and yearly options, while Sumo only has monthly options.
Which One is the Best: OptinMonster or Sumo?
It ultimately depends on the specific needs and goals of a business. Both OptinMonster and Sumo provide useful tools for capturing email addresses and increasing sales, but they have different feature sets and pricing plans.
OptinMonster is more focused on lead generation, providing features like exit-intent technology, page-level targeting, and personalized campaigns. It also offers a wider range of integrations with email service providers.
On the other hand, Sumo offers a wider range of tools, including email opt-in forms, social media sharing, visitor targeting, analytics, and e-commerce integration options.
It also has a free plan available and a Pro plan with advanced features such as A/B testing and e-commerce integration.
Businesses should consider their specific needs, goals, and budget when deciding between OptinMonster and Sumo.
Overall
In conclusion, both OptinMonster and Sumo offer valuable tools for website owners to capture email addresses and increase sales.
Both platforms offer a variety of features, such as email opt-in forms, social media sharing, visitor targeting, analytics, and integration with various email service providers.
The decision of which platform is best for a particular business will depend on the specific needs and goals of the business, and you will be the one that decides in the end.
