How to set Hello Bar geo-targeting rules

Q: How do you add a geo rule?

Open the campaign in the popup editor. Under Targeting , click Create New Targeting Rule . Choose the geo rule you need: a city inside a state and country a state / province only a country only Save the rule and publish the campaign. IP-based geo is never perfect. A VPN, a mobile carrier, or a GDPR-stripped location will miss. Test with a real device in that region if the offer is legally or commercially sensitive. The 2023 version of this page said geo was on "Growth and Elite" and skipped Premium. Premium now sits in the middle of the public ladder. We could not find a 2026 sentence that names Premium for geo, but the pricing grid labels targeting "Customizable" on every paid plan.

Hello Bar can limit a unit to a country, a state or province, or a city inside a state and country. The help article How to Setup Geo-Targeting Rules (modified 30 April 2020) is still listed in the FAQ folder as of 23 August 2026. The 2026 homepage also names location targeting (city, state, country).

This is a paid-plan feature. The article names Growth and Elite. Premium is the tier that sat between them later; treat Starter as excluded. See Hello Bar pricing.

How do you add a geo rule?

Open the campaign in the popup editor.
Under Targeting, click Create New Targeting Rule.

Choosing the Targeting and the custom targeting rule on Hello Bar

Choose the geo rule you need:
- a city inside a state and country
- a state / province only
- a country only
Save the rule and publish the campaign.

IP-based geo is never perfect. A VPN, a mobile carrier, or a GDPR-stripped location will miss. Test with a real device in that region if the offer is legally or commercially sensitive.

The 2023 version of this page said geo was on "Growth and Elite" and skipped Premium. Premium now sits in the middle of the public ladder. We could not find a 2026 sentence that names Premium for geo, but the pricing grid labels targeting "Customizable" on every paid plan.

What we could not verify

Whether Premium is included. The 2020 article predates that tier name.
Postal-code or DMA targeting. Public docs stop at city / state / country.
How Hello Bar resolves location (MaxMind or similar). Not documented.

Vendor help: geo targeting. Product: Hello Bar.

Written and reviewed by

Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education: Advertising and Public Relations, Anadolu University
Writes about: Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing