6 Best Popup Builders for WordPress to Convert Visitors

We'll review the 6 best popup builders for WordPress sites to help you boost your website conversion rates and engage your visitors.
the cover of best popup builders for WordPress on a blue background and the related icons for WordPress and popup

Popup builders are powerful tools that can help website owners engage their visitors, boost conversion rates, and ultimately grow their businesses.

They are effective on all CMS platforms without exceptions. On WordPress as well ;).

With a good popup builder, you can create attractive and effective popups that grab your visitors' attention and encourage them to take action.

the view of a WordPress admin page from the corner of a laptop

If you're running a WordPress website, there are many popup builders available to choose from.

Here, we'll help you decide the best popup builder for WordPress and which tool is right for your needs.

Why Use a Popup Builder on Your WordPress Site?

Increase email subscribers

One of the main benefits of using a popup builder is that it can help you capture email addresses and grow your email list. By offering a free guide, discount, or another incentive in exchange for an email address, you can encourage more visitors to subscribe to your email list. This can be a great way to build relationships with your audience and promote your products or services over time.

Here are email popup designs to help you grow your email list.  

the special deal announce on a shopping window with a fascinating red
Promote special offers

Popups can also be used to promote special offers, discounts, or sales. For example, you might create a popup that offers a 10% discount to new customers or that promotes a limited-time sale on a particular product or service. By displaying these offers prominently, you can encourage more visitors to take advantage of them and drive more sales.

Here are the promotion popup examples to give an idea.  

Collect feedback

Popups can be used to collect feedback from your website visitors. For example, you might create a popup survey asking visitors to rate their experience on your site or provide suggestions for improvement. This can be a valuable source of information that can help you identify pain points and make improvements to your site.

Here are the feedback and survey popup designs to give inspiration.

Reduce cart abandonment

Popups can be used to remind users of items in their shopping cart or offer special discounts to encourage them to complete their purchases. For example, you might create a popup that reminds users that they have items in their cart and offers a 5% discount to complete their purchase. This can be an effective way to reduce cart abandonment and increase sales.

Here are the popups to reduce cart abandonment.

the shopping carts collected under one spot
Provide important information

Popups can be used to provide important information to website visitors. For example, you might create a popup that explains your shipping times or return policy or highlights a particular feature or benefit of your product or service.

By providing this information in a clear and prominent way, you can help visitors make informed purchasing decisions and increase their trust in your brand.

6 Best Popup Builder Alternatives for WordPress

Here are the 6 best WordPress popup builders for you to take as an alternative to increasing your conversion and user engagement.

1. Popupsmart

Popupsmart is a tool that allows businesses to create popups that boost e-commerce sales, grow email lists, and interact with website visitors in as little as 5 minutes.

The platform offers a no-code popup builder with advanced customization options and a user-friendly interface.

the homepage of Popupsmart on a blue background as the best popup builder option for WordPress

With Popupsmart's drag & drop builder, users can create powerful and targeted multi-step campaigns with eye-catching popup templates quickly and securely. Popupsmart's web analytics tool allows users to track the performance of their campaigns.

Popupsmart offers features such as a drag-and-drop popup builder, gamification, advanced customization options, multi-step popup campaigns, a re-engineered technology infrastructure, and an analytics tool.

Popupsmart is designed not to affect website loading speed, and users can use the platform without worrying about any negative impact on their website's performance.

2. Sleeknote

Sleeknote is software that enables businesses to create and customize popups and overlays on their website, with a wide range of targeting options to show popups to specific pages, devices, and visitors.

It helps businesses to capture email addresses and other information, reduce cart abandonment, upsell and cross-sell products, and guide visitors.

the homepage of Sleeknote on a colorful background for being the one of the best popup builders for WordPress

To use Sleeknote, users need to add a tracking code to their website's backend, and then they can use the platform's drag-and-drop builder and pre-designed templates to create their campaign.

The platform also offers analytics and reports to track the performance of the campaigns, A/B split testing and customer support. The platform provides advanced analytics, a user-friendly dashboard, and affordable plans.

Sleeknote's features include a chatbot, a calling option, a blog, a drag-and-drop editor, targeting options, customizable templates, and customer support.

3. OptiMonk

OptiMonk is a marketing automation tool that helps businesses to create and display personalized opt-in forms, popups, and other targeted messages on their website to increase conversions and engagement.

The tool offers several features and customizable templates, including exit-intent popups, targeted banners, email capture forms, A/B testing, advanced audience targeting options, and user-behavior targeting options.

OptiMonk's homepage on a colorful background and with CTAs

OptiMonk works by offering various strategies to collect data from new visitors, such as conversational popups, personalization based on visitors' country and traffic source, best-selling product popups, and exit-intent popups.

OptiMonk allows businesses to collect email addresses, personalize campaigns, display targeted messages and offers to visitors based on their behavior or interests, increase conversions, re-engage visitors, test different versions of their popups, integrate campaigns with other marketing tools or platforms, and analyze campaign results using analytics and reporting tools.

OptiMonk's scheduling feature enables users to specify when they want their banners to be displayed, and its gamification techniques, such as the Spin the Wheel banner, allow users to engage with the site and encourage them to take desired actions.

4. OptinMonster

OptinMonster is a conversion optimization platform that helps businesses grow their email lists and improve their website's conversion rate.

It achieves this by enabling businesses to create and display personalized opt-in forms to website visitors with advanced targeting and personalization capabilities.

the homepage of OptinMonster on a green background with related icons on its homepage

OptinMonster's features include dynamic targeting, A/B split testing, a wide range of integrations, exit-intent technology, a drag-and-drop builder, mobile-friendly popups, customizable campaign types, and a countdown timer.

OptinMonster offers a step-by-step guide on creating an account and setting up a campaign to capture email addresses and grow your email list.

5. Privy

Privy is an all-in-one platform that offers e-commerce businesses a range of marketing tools to increase sales, including email marketing, SMS marketing, automation, segmentation, abandoned cart recovery, and onsite marketing.

The platform is easy to use and is particularly well-suited to fast-growing Shopify businesses. Privy also provides a range of support options to help users get the most out of their marketing efforts.

the homepage of Privy as one of popup builders suitable for WordPress

The platform's features include a blog, multiple coupon code creation and management, A/B testing, automation, and multilingual support. Privy's blog provides valuable insights and tips on email marketing and e-commerce, and its coupon code feature is a powerful tool for launching targeted promotions.

Privy's A/B testing feature is invaluable for data-driven decisions, and its automation and multilingual support features are essential tools for any e-commerce business.

6. Poptin

Poptin is a popup builder for WordPress that allows you to create and customize various types of popups, forms, and widgets.

the homepage of Poptin on a purple background

Some of its features include:

  • Drag-and-drop editor: You can easily create and customize your popups with the user-friendly drag-and-drop editor.
  • Targeting and triggers: You can choose when and to whom your popups will appear based on various targeting and trigger options, such as time on page, exit intent, scroll percentage, and more.
  • A/B testing: Poptin allows you to test different popup variations to see which ones are more effective in converting visitors.
  • Integrations: Poptin integrates with various third-party services such as email marketing platforms, CRMs, and webhooks.
  • Analytics and reporting: Poptin provides detailed analytics and reporting on your popup's performance, including conversion rates, impressions, clicks, and more.

As for why Poptin may be the best popup builder for a WordPress site ultimately depends on your specific needs and preferences.

However, some reasons why you may prefer Poptin over other popup builders include its user-friendly interface, a wide range of targeting and trigger options, and integrations with popular third-party services.

How to Choose the Best Popup Builder for WordPress

Here are the factors to consider when choosing the best popup builder for your WordPress site:

Features: The features offered by different popup builders can vary significantly. Some may offer A/B testing, advanced targeting options, or integrations with specific email marketing services or CRMs. Consider which features are most important to you, and look for a popup builder that offers those features.
Ease of use: It's important to choose a popup builder that is easy to use and doesn't require a lot of technical knowledge. A drag-and-drop interface can be helpful for creating and customizing popups without needing to know how to code. Make sure to test out any popup builders you're considering to ensure the interface is intuitive and user-friendly.
Templates: Most popup builders offer a variety of templates to choose from. Look for a popup builder with templates matching your brand style and goals. Choosing a template that closely matches your goal can save you time and effort, as you won't need to design the popup from scratch.
WordPress app on the AppStore
Customization: Consider how much customization you need. Some popup builders offer more customization options than others. If you have a specific vision for how you want your popup to look and function, you'll want to choose a popup builder that provides you with the flexibility to achieve your desired outcome.
Integration: Look for a popup builder that integrates well with other tools you're using on your website. For example, if you're using a specific email marketing service, look for a popup builder that integrates with that service. Integration can help streamline your workflow and make it easier to manage your website and marketing efforts.
Pricing: Popup builders can vary in price, from free options to more expensive premium solutions. Consider your budget and the value you'll receive for your investment. Look for a popup builder that provides the features and customization options you need while being affordable and providing a good return on investment.

By considering these factors when choosing a popup builder for your WordPress site, you can select a solution that meets your specific needs and helps you achieve your marketing goals.


As you can understand, using a popup builder on your WordPress site can be a powerful way to engage your visitors, promote your products or services, and boost your conversion rates.

Whether you're looking for a simple and affordable solution or a more advanced tool with advanced targeting and testing features, there's a popup builder out there for you.

Don't forget to follow the best practices for using popup builders on your site and optimizing your popups regularly.

With the right popup builder, you can take your WordPress site to the next level and convert more of your visitors into customers.

FAQs Corner

Can I use multiple popup builders on my WordPress site?

Yes, it's possible to use multiple popup builders on your site. However, it's important to be careful not to overwhelm your visitors with too many popups.

What are some best practices for using popup builders on my WordPress site?

Some best practices for using popup builders on your site include targeting your popups based on user behavior and preferences, avoiding excessive popups, and testing and optimizing your popups regularly.

Does using the most expensive popup builder for WordPress mean the most effective solution?

No. Your needs need to determine your popup builder. Therefore, the prices can change, but you need to decide based on what you need and which popup builder is able to meet your expectations.

How to install a popup builder on my WordPress site?

It depends on the popup builder. However, most of the popup builders have an embed code to make popups work on the websites. Therefore, you must perform the process based on your popup builder's needs.


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