How to integrate Sumo with BigCommerce (archival)

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Status (August 2026): Sumo no longer sells under that name. For a new BigCommerce install, use BDOW's current guide, Installing BDOW! on BigCommerce. The steps below are archival. Product status: Sumo.

Archival steps (Sumo snippet in Script Manager)

To install a leftover Sumo snippet on BigCommerce:

1. Log in to your BigCommerce dashboard and navigate to the Storefront menu.

2. Click on Script Manager and select "Create a Script."

3. In the Script Manager, select the Footer, All pages, Essential, and Script options and paste the Sumo installation code in the Script field. (The code lived under the "install" tab on the old Sumo site; BDOW still issues a Site ID embed.)

choosing the related settings and scripts for the integration of Sumo and BigCommerce

4. Click "Save" to finalize the installation.

5. The old management URL was sumo.com/sites. Use app.bdow.com now.

Note

If you are using Optimized One-Page Checkout, you may need to update your theme to enable support for footer scripts. That caveat was true in 2023 and is still the kind of thing a Script Manager install can miss.

Written and reviewed by

Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education: Advertising and Public Relations, Anadolu University
Writes about: Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing