How to integrate Sumo with HubSpot (archival)

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Status (August 2026): Sumo no longer sells under that name. BDOW still lists HubSpot under integrations. There is also Installing BDOW! on HubSpot if the site itself is a HubSpot CMS. The steps below are archival. Product status: Sumo.

Archival steps (Sumo → HubSpot list)

For a leftover Sumo account:

1. Log in to your Sumo (now BDOW) account.

2. Navigate to the settings menu and select "Integrations."

3. Look for the HubSpot integration and click on it.

choosing to connect HubSpot among the choices for the integration with Sumo

4. Input your Hub ID and click "Connect."

5. A pop-up window will appear; enter your HubSpot email and password.

6. Click "Authorize."

7. Select the static list in HubSpot you want to add new subscribers to.

8. Click "Save" to complete the integration.

Sumo could only see HubSpot static lists, not smart lists. If the current BDOW connector has moved on from Hub ID + password, follow the BDOW article instead of this page.

Written and reviewed by

Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education: Advertising and Public Relations, Anadolu University
Writes about: Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing