OptinMonster and Privy offer powerful tools and features to help businesses increase their website conversions and sales.
Both platforms provide a range of form types, targeting and display rules, and email marketing capabilities.
However, each platform has its own unique set of features, pricing plans, and integrations.
In this comparison, we will take a closer look at the similarities and differences between OptinMonster and Privy to help businesses decide which platform best fits their needs.
Similarities
Both OptinMonster and Privy are lead generation and marketing automation platforms that offer a range of tools to help businesses increase their sales and conversions.
Both platforms provide customizable opt-in forms and pop-ups, advanced targeting and display rules, and the ability to segment and target specific groups of customers based on their interests and actions.
OptinMonster and Privy also offer email marketing and automation features, including the ability to send targeted campaigns and automated follow-up emails.
However, Privy specifically offers SMS marketing tools and abandoned cart recovery features, while OptinMonster offers exit-intent technology.
Overall, both platforms provide a comprehensive set of tools to help businesses increase conversions and sales.
Integrations
OptinMonster and Privy offer a range of integrations to help businesses seamlessly connect their marketing efforts with other platforms and tools.
OptinMonster has a wide range of integrations with popular email marketing platforms such as MailChimp, AWeber, Constant Contact, and GetResponse, as well as e-commerce platforms like Shopify, WooCommerce, and BigCommerce.
OptinMonster also integrates with popular CRM and marketing automation tools like Salesforce, HubSpot, and Marketo.
These integrations allow businesses to easily connect their lead generation efforts with their email marketing and CRM systems, streamlining their marketing efforts and improving ROI.
On the other hand, Privy focuses mainly on e-commerce businesses, particularly on Shopify stores. Privy is fully integrated with Shopify, allowing users to easily access data from their store, such as product listings, customer information, and purchase history.
Additionally, Privy also integrates with Klaviyo, an email marketing platform that is optimized for e-commerce businesses. Privy's Klaviyo integration allows businesses to send targeted, personalized email campaigns based on customer behavior and purchase history.
Features
One of the main distinctions between the two platforms is their focus. OptinMonster is primarily designed to help businesses capture leads through website forms, popups, and other opt-in forms, while Privy is geared more towards e-commerce businesses, providing features such as abandoned cart recovery and personalized product recommendations.
Another notable difference is in their targeting capabilities. OptinMonster offers advanced targeting options, such as exit-intent technology and page-level targeting, which allow businesses to display opt-in forms to specific visitors at the right time, increasing conversion rates. On the other hand, Privy offers more advanced segmentation capabilities, allowing businesses to personalize their marketing campaigns based on customer behavior and interests.
Furthermore, OptinMonster provides A/B testing and targeting options with the intention of optimizing conversion rate, while Privy has more focus on the e-commerce side of things, such as abandoned cart recovery and personalized product recommendations.
In terms of integrations, both OptinMonster and Privy offer integration with popular email marketing platforms, such as Mailchimp and Constant Contact, as well as a number of e-commerce platforms, such as Shopify and WooCommerce.
However, OptinMonster also offers integration with a wider range of popular platforms, such as Salesforce, HubSpot, and Infusionsoft, while Privy has more emphasis on SMS and email marketing tools, such as Twilio and Klaviyo.
Overall, while both OptinMonster and Privy are powerful tools for lead generation and marketing automation, the choice between the two will largely depend on the specific needs and goals of a business.
Pricing
OptinMonster offers a range of pricing plans to suit businesses of different sizes and needs. The pricing plans are divided into four main categories: Basic, Plus, Pro, and Growth.
The Basic plan is priced at $9/month and includes features such as a single site license, basic targeting, and access to the OptinMonster library.
The Plus plan is priced at $19/month and includes features such as a three-site license, advanced targeting, and access to the OptinMonster library.
The Pro plan is priced at $29/month and includes features such as a five-site license, advanced targeting, and access to the OptinMonster library.
The Growth plan is priced at $49/month and includes features such as a ten-site license, advanced targeting, and access to the OptinMonster library. All of OptinMonster's pricing plans offer a 14-day money-back guarantee.
On the other hand, Privy offers a range of pricing options to suit businesses of different sizes and needs.
The Privy Free plan is available at no cost and includes features such as unlimited pop-ups and flyouts to grow email or SMS lists, advanced targeting, and free email and chat support.
The Starter plan, which starts at $15 per month, includes additional features such as the ability to send newsletters, cart abandonment emails, and unlimited email sends.
The Growth plan, starting at $45 per month, includes SMS capabilities in addition to email marketing features and allows users to send up to 3,000 text messages per month.
The Conversion Only plan from Privy is a comprehensive solution for optimizing website conversion rates, offering unlimited contacts and traffic along with all the features of the Privy Free plan.
This cost-effective plan is tailored to the needs of businesses with up to 50,000 monthly pageviews. All of Privy's pricing plans are flexible and do not include annual contracts or hidden fees.
Which One is the Best: OptinMonster or Privy?
It is not easy to say which platform, OptinMonster or Privy is the best for businesses as it ultimately depends on the specific needs and goals of the individual business.
Both platforms offer a range of features and pricing options to suit different types and sizes of businesses. OptinMonster, with its Exit-Intent technology and advanced targeting options, may be more beneficial for businesses looking to increase conversions and capture leads from website visitors.
On the other hand, Privy, with its all-in-one solution for e-commerce businesses and targeted marketing campaigns, may be more suitable for businesses looking to increase sales and streamline their marketing efforts.
Ultimately, it would be advisable for businesses to thoroughly research and compare both platforms to determine which one aligns better with their specific needs and goals.
Overall
In conclusion, OptinMonster and Privy are powerful tools that can help businesses increase conversions and drive sales through targeted marketing campaigns.
However, it ultimately comes down to each business's specific needs and goals to determine which platform is the best fit.
OptinMonster provides a range of form types and advanced targeting and display rules, making it a strong choice for lead generation and list building. On the other hand, Privy is geared towards e-commerce businesses with its email, SMS, and on-site marketing capabilities, abandoned cart recovery, and automation features.
