Poptin and Sumo help businesses capture email addresses and increase conversions.
Both platforms offer customizable email opt-in forms, social media sharing, visitor targeting, analytics, and integration with various email service providers. However, each platform has its own unique features and pricing plans.
In this comparison, we will take a closer look at Poptin and Sumo to help you decide which platform best fits your business needs.
Similarities
Poptin and Sumo are popular conversion rate optimization tools that help website owners increase conversions and sales.
Both platforms offer a variety of features, such as customizable email opt-in forms, visitor targeting, and A/B testing options.
Both platforms are also easy to use and have a user-friendly interface.
Additionally, Poptin and Sumo offer integration with popular email service providers, allowing website owners to automate the process of adding new subscribers to their email campaigns.
Furthermore, both platforms provide analytics and tracking options, allowing website owners to monitor the performance of their forms and identify trends.
It should be noted that while both tools can help increase website traffic and conversion rates, the specific features and capabilities of each platform may differ.
Integrations
Both platforms offer integration with popular email service providers, such as MailChimp, ActiveCampaign, and Constant Contact. However, there are a few key differences in the types of integrations offered by each platform.
Poptin offers a wide range of integrations that allow users to connect their popups and forms to various third-party systems, such as Zapier, Bitrix24, and Google Analytics. These integrations allow users to easily automate processes, such as adding new subscribers to email campaigns and tracking the performance of their popups. Poptin also integrates with e-commerce platforms like Shopify, Magento, and BigCommerce.
Conversely, Sumo focuses on providing tools for website owners to capture email addresses and increase sales. Sumo offers integrations with popular email service providers, such as MailChimp, ActiveCampaign, and Constant Contact. It also offers e-commerce integration options such as connecting to Shopify or WooCommerce stores, reducing cart abandonment, increasing average order value, and providing discount codes. However, Sumo's integrations are more limited than Poptin, and it doesn't offer as many third-party integrations.
In summary, while both Poptin and Sumo offer integrations with popular email service providers, Poptin offers a wider range of integrations with third-party systems and e-commerce platforms, while Sumo focuses more on providing tools for email capture and sales optimization.
Features
One of the key distinctions is that Poptin primarily focuses on popups and form creation, while Sumo offers a wider range of tools for website owners, including lead magnet capture, email marketing campaigns, popup campaigns, and social media sharing.
In terms of specific features, Poptin offers a variety of trigger options for displaying popups, including exit-intent, time-based, scroll-based, and more. It also has an A/B testing feature to help users optimize their popups for better conversion rates.
On the other hand, Sumo provides website owners with analytics tools to track the performance of their forms performance and identify trends and A/B testing options. Additionally, Sumo offers e-commerce integration options, such as connecting to Shopify or WooCommerce stores, reducing cart abandonment, increasing average order value, and providing discount codes.
Another major difference between the two platforms is the level of customization offered. Poptin provides users a wide range of templates and customization options for creating popups, while Sumo offers customizable email opt-in forms and social media sharing features.
Pricing
Poptin offers four different pricing plans: the Free Plan, the Basic Plan, the Pro Plan, and the Agency Plan.
The Free Plan is available at no cost and includes access to templates, customization options, email marketing integrations, and chat and email support. It is suitable for businesses with up to 1,000 visitors per month and allows for the use of one domain.
The Basic Plan includes all the features of the Free Plan, as well as additional customization options and integrations and the ability to send up to 1,000 autoresponders. It is suitable for businesses with up to 10,000 visitors per month and allows for the use of one domain.
The Pro Plan is designed for businesses with more advanced needs and includes all the Basic Plan's features and the ability to send up to 5,000 autoresponders and use up to four domains. It is suitable for businesses with up to 50,000 visitors per month.
The Agency Plan is tailored to the needs of large enterprises and includes all the features of the Pro Plan, as well as the ability to send up to 15,000 autoresponders and use an unlimited number of domains. It also includes premium support. This plan is suitable for businesses with high volumes of traffic.
On the other hand, Sumo offers a free and Pro plan for website owners to capture email addresses and increase sales.
The free plan includes customizable email opt-in forms, access to unlimited subscribers and 10,000 emails per month, and the option to integrate with popular email providers such as Mailchimp and Constant Contact.
The Pro plan offers advanced features such as A/B testing, no limitations on subscribers or emails per month, integration with advanced email providers like Klaviyo and Infusionsoft, and e-commerce features like connecting to Shopify or WooCommerce stores, analytics, and 1-on-1 onboarding.
Which One is the Best: Poptin or Sumo?
Ultimately, the decision of whether Poptin or Sumo is the best option for a business will depend on the specific needs and goals of that business.
It would be wise for businesses to evaluate their own needs, goals, and budget and compare the features and pricing of each platform before making a decision.
Businesses should also consider their technical capabilities and resources in order to determine which platform is the best fit for them.
Overall
In conclusion, both Poptin and Sumo offer valuable features for website owners looking to increase conversions and capture email addresses.
While Poptin provides a wide range of customization options and trigger options, Sumo offers a comprehensive suite of tools, including email opt-in forms, social media sharing, visitor targeting, analytics, and integration with various email service providers.
It is recommended to carefully evaluate each platform's features and pricing and consider your business's unique requirements before making a final decision.
