When it comes to creating and managing popups for your website, there are a variety of options available on the market. Two popular tools in this space are Popupsmart and Sumo.
Both of these platforms offer a range of features and tools that can help businesses increase conversions and achieve their marketing goals. However, they also have some key differences in terms of pricing, features, and integrations.
In this comparison, we will take a closer look at Popupsmart and Sumo, highlighting their similarities and differences, to help you decide which tool may be the best fit for your business.
Similarities
Popupsmart and Sumo are website tools designed to help website owners increase conversions and achieve their marketing goals. Both platforms provide a variety of features that website owners can use to capture email addresses, promote their products, and increase sales.
One similarity is that both Popupsmart and Sumo offer customizable email opt-in forms that can be targeted to specific URLs, device types, and other visitor characteristics. This allows website owners to capture email addresses and increase the effectiveness of their email marketing campaigns. Both platforms also offer analytics tools that allow website owners to track the performance of their forms and identify trends.
Another similarity between Popupsmart and Sumo is that they both offer social media sharing features. Popupsmart allows website owners to promote their forms on various social media platforms, while Sumo allows website owners to promote their products and increase website traffic.
Popupsmart and Sumo also integrate with popular email service providers such as MailChimp and ActiveCampaign. This enables website owners to automate the process of adding new subscribers to their email campaigns and synchronizing subscriber data, saving time and reducing errors.
In terms of pricing, both Popupsmart and Sumo offer free plans and paid plans with advanced features.
Overall, both Popupsmart and Sumo are powerful tools that website owners can use to increase conversions and achieve their marketing goals. Popupsmart is a more affordable and user-friendly option for small businesses and startups, while Sumo is a more advanced and powerful tool that offers a wide range of features and integrations.
Integrations
Popupsmart offers a variety of integrations with popular tools and platforms to help users increase conversions and achieve their marketing goals. Some of the integrations that Popupsmart offers include:
- Google Analytics: Popupsmart allows users to connect their Google Analytics account to track the performance of their popups and identify trends.
- Email Marketing Platforms: Popupsmart integrates with popular email marketing platforms such as MailChimp, Campaign Monitor, Aweber, and more, allowing users to automatically export new subscribers to their email campaigns and synchronize subscriber data.
- E-commerce Platforms: Popupsmart also integrates with popular e-commerce platforms such as Shopify and WooCommerce, providing users with features such as reducing cart abandonment, increasing average order value, and providing discount codes.
On the other hand, Sumo offers a wide range of integrations to help website owners capture email addresses and increase sales. Some of the integrations that Sumo offers include:
- Email Service Providers: Sumo allows users to integrate their email campaigns with popular email service providers such as MailChimp, ActiveCampaign, Constant Contact, and more.
- E-commerce Platforms: Sumo also integrates with popular e-commerce platforms such as Shopify and WooCommerce, providing users with features such as reducing cart abandonment, increasing average order value, and providing discount codes.
- Google Analytics: Sumo also allows users to connect their Google Analytics accounts to track the performance of their forms and identify trends.
Features
Popupsmart and Sumo are both tools that provide website owners with the ability to create and manage popups, capture email addresses, and increase sales. However, the two platforms have some key differences in terms of features and functionality.
One major difference between Popupsmart and Sumo is that Popupsmart primarily focuses on creating and managing popups for website visitors, while Sumo offers a wider range of tools for website owners to increase conversions and achieve their marketing goals.
Popupsmart offers a variety of prebuilt templates that can be easily customized and targeted to specific visitors based on device, geolocation, and other data. Sumo, on the other hand, offers opt-in email forms, social media sharing, visitor targeting, analytics, and integration with various email service providers, in addition to popups.
Another key difference between the two platforms is their pricing structure. Popupsmart offers four plans with varying levels of pageviews and features, while Sumo offers a free plan and a Pro plan with advanced features such as A/B testing, no limitations on subscribers or emails per month, and e-commerce integration.
Additionally, Popupsmart's user interface is more straightforward, which makes it easier to set up and manage popups, while Sumo's interface is more complex and may require a steeper learning curve for some users.
In terms of customization, Popupsmart's editor may not be as advanced as some users would prefer, while Sumo's forms and widgets can be customized with HTML, CSS, and JavaScript and can be styled to match the look and feel of a website.
Lastly, Popupsmart has a feature that allows targeting users based on device, geolocation, and other data, while Sumo offers advanced targeting options such as targeting by visitor location, date ranges, cookies, and referrers to ensure that the right visitors see their forms.
Overall, both Popupsmart and Sumo are powerful tools for website owners, but they differ in terms of the features they offer and their approach to website optimization. While Popupsmart provides a more streamlined solution for creating and managing popups, Sumo offers a wider range of tools for website owners to increase conversions and achieve their marketing goals. Website owners should consider their specific needs and goals when deciding which platform to use.
Pricing
Popupsmart and Sumo offer distinct pricing options for their respective services. Popupsmart presents four pricing plans - Free, Basic, Pro, and Expert - each catering to different requirements and usage limits. As the name suggests, the "Free" plan is complimentary and allows for a single popup on one website with a maximum of 5,000 pageviews per month.
The "Basic" plan, on the other hand, offers unrestricted popups and websites with a cap of 100,000 page views per month. The "Pro" plan allows for unlimited popups and websites, with a maximum of 500,000 pageviews per month. Lastly, the "Expert" plan offers the same benefits as the "Pro" plan but with a higher cap of 1,000,000 page views per month.
On the other hand, Sumo offers a free plan and a Pro plan for website owners to capture email addresses and increase sales. The free plan includes customizable email opt-in forms, access to unlimited subscribers and 10,000 emails per month, and the option to integrate with popular email providers such as Mailchimp and Constant Contact.
The Pro plan offers advanced features such as A/B testing, no limitations on subscribers or emails per month, integration with advanced email providers like Klaviyo and Infusionsoft, and e-commerce features like connecting to Shopify or WooCommerce stores, analytics, and 1-on-1 onboarding.
In comparison, Popupsmart's pricing plans focus on the number of popups and pageviews that can be created and used on a website, while Sumo's pricing plans focus on the number of email addresses that can be captured and the number of emails that can be sent per month. Popupsmart also offers custom plans for larger companies, while Sumo offers a free plan for users to try out the platform before committing to a paid plan.
Which One is the Best: Popupsmart or Sumo?
It is difficult to determine if Popupsmart or Sumo is the best option for businesses as it ultimately depends on the specific needs and goals of the business. Both platforms offer a variety of features and tools for creating and managing popups and increasing conversions. However, Popupsmart is more focused on creating and managing popups, while Sumo offers a wider range of tools for lead capture, email marketing, and social media sharing.
Popupsmart offers a user-friendly interface and pre-built templates for creating popups, making it a good option for businesses that want a simple and effective solution for creating popups. On the other hand, Sumo provides more advanced analytics and A/B testing options, making it a better fit for businesses that want to analyze and optimize their campaigns.
In terms of pricing, Popupsmart offers a free plan with various features and increasing capabilities as the plan upgrades, while Sumo also has a free plan with limited features, but the Pro plan has more advanced features such as e-commerce integration with advanced email providers like Klaviyo and Infusionsoft.
In summary, both Popupsmart and Sumo are powerful tools for businesses that want to increase conversions and achieve their marketing goals, but the best one for a business will depend on their specific needs and goals. It's recommendable to test both and decide which one is the best fit for their business.
Overall
In conclusion, both Popupsmart and Sumo offer a variety of features and tools for businesses to capture email addresses and increase sales.
Popupsmart is a user-friendly and affordable option for creating and managing popups, with a range of plans to suit different needs and budgets.
Sumo, on the other hand, offers a wider range of tools, including lead magnet capture, email marketing campaigns, popup campaigns, and social media sharing, as well as A/B testing and e-commerce integration options.
Ultimately, the choice between the two will depend on the specific needs and goals of the business. It's recommended to test both platforms and compare the results and features to decide which one is the best fit for your business.
