Sumo VS Hello Bar Comparison

the cover of the comparison of Sumo vs Hello Bar with their logos

In the world of conversion rate optimization, two prominent tools that are often compared are Sumo and Hello Bar.

Both offer a plethora of features to help businesses increase their website's conversion rate and boost their online presence.

However, as with any software, key distinctions set them apart. In this comparison, we will delve into the similarities and differences between Sumo and Hello Bar and help you determine which tool is the best fit for your business.

the comparison of Sumo vs Hello Bar banner


Sumo and Hello Bar are tools that help website owners increase their website's conversion rate by providing various features such as email capture forms, exit-intent popups, and A/B testing.

Both tools allow easy integration with popular email marketing platforms like Mailchimp and Aweber.

Additionally, both Sumo and Hello Bar offer a range of customizable templates and design options to help users create visually appealing and effective campaigns.


Sumo and Hello Bar are both popular website conversion optimization tools that offer various integrations to enhance the user experience.

Both tools integrate with popular email marketing platforms such as MailChimp and Constant Contact, allowing users to seamlessly collect email addresses and add them to their mailing lists.

Sumo and Hello Bar also integrate with popular e-commerce platforms such as Shopify and WooCommerce, making it easy for users to add opt-in forms and other conversion elements to their online stores.

Check Sumo integrations for more.

Furthermore, both tools also integrate with analytics platforms like Google Analytics, allowing users to track the performance of their conversion elements and make data-driven decisions.

Check Hello Bar integrations for more.

Overall, Sumo and Hello Bar offer similar integrations to help users optimize their websites for conversions and engagement.


When examining the features of Sumo and Hello Bar, it becomes apparent that while both tools offer various functionalities for website optimization, there are notable distinctions between the two.

Sumo, for instance, offers a wider range of tools for website optimization, including heat maps, A/B testing, and social sharing buttons. On the other hand, Hello Bar primarily focuses on providing a bar or banner at the top of a website, which can be used for a variety of purposes, such as promoting a sale, capturing email addresses, or redirecting visitors to a specific page.

Another dissimilarity between the two tools is the level of customization offered. Sumo allows for a greater degree of customization, with the ability to adjust the appearance and behavior of its various tools. Hello Bar, on the other hand, offers limited customization options, primarily focused on the design of the bar or banner.

Additionally, Sumo offers a built-in analytics system, providing users with detailed data on the performance of their website optimization efforts. Hello Bar, in contrast, does not have a built-in analytics system, requiring users to integrate with a separate analytics tool.


Sumo and Hello Bar offer different pricing plans to cater to the needs of various businesses. Sumo offers a free plan, as well as a Pro plan that costs $29 per month, and a Pro Plus plan that costs $49 per month. The Pro plan includes access to all of Sumo's apps and features, while the Pro Plus plan includes additional features such as custom domains and email support.

Check Sumo's pricing plan in detail.

Hello Bar, on the other hand, offers a free plan as well as a Pro plan that costs $29 per month. The Pro plan includes access to all Hello Bar's features, including A/B testing, targeting, and analytics. Hello Bar also offers an Enterprise plan, which includes custom integrations, dedicated support, and more.

Check Hello Bar's pricing plan in detail.

Sumo and Hello Bar are relatively similar in terms of pricing, offering a free and a Pro plan that costs $29 per month. However, Sumo offers an additional Pro Plus plan that includes additional features, while Hello Bar offers an Enterprise plan for businesses that require custom integrations and dedicated support.

Which One is the Best: Sumo or Hello Bar?

It is difficult to definitively state which platform, Sumo or Hello Bar, is the superior option for businesses as it ultimately depends on the specific needs and goals of the organization.

Both Sumo and Hello Bar offer a wide range of features, integrations, and pricing plans. Businesses must evaluate their own requirements and compare them to the offerings of each platform before making a decision.


In conclusion, both Sumo and Hello Bar are powerful tools for businesses looking to increase website conversions and engagement.

However, Sumo offers a comprehensive suite of website optimization tools, while Hello Bar specializes in creating attention-grabbing call-to-action bars.

Careful examination of each tool's unique features, integrations, and pricing plans will aid in determining which one is the best fit for a particular business.

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