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How to Integrate Popupsmart with Mailchimp

Emel DalabasmazUpdated August 23, 20261 min read

Mailchimp connects on the Popupsmart form element, not as a site-wide toggle. Create an API key under Mailchimp Account & billing → Extras, paste it, pick the audience, map fields. The website must already be verified.

Vendor source: How to integrate Popupsmart with Mailchimp, checked August 2026. Same flow exists under campaign Settings.

How do I connect it?

  1. Open a campaign that has a form (or add a form input on Customize). Click the form → + Add integration.
Adding integration on Popupsmart dashboard
  1. MailchimpConnect. Add new Mailchimp API (or pick one you already saved).
Adding new Mailchimp API on Popupsmart dashboard on blue background
  1. In Mailchimp: profile → Account & billingExtrasAPI keysCreate A Key. Name it, copy it.
Choosing API Keys from Extras tab on Mailchimp account
  1. Paste the key in Popupsmart, Save.
  2. Details: pick the audience. Match fields: email at minimum, then name or whatever the form collects. Save.

Status defaults to on. Three-dot menu to pause it.

Mailchimp sends do not spend Popupsmart's email quota. That quota is for Popupsmart's own autoresponder. Pricing.

Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing