How to Integrate Privy with Mailchimp
Privy still syncs Convert signups to Mailchimp. Link the accounts, then add a rule on each display. You must be the Mailchimp Owner or Admin. Vendor source: Sync Contacts to Mailchimp.
Use this when Mailchimp sends and Privy captures. Skip it if Privy Email is the sending tool.
How do you link the accounts?
- Privy Settings > Linked Accounts.
- Available Integrations > Mailchimp.
- Log in, accept permissions, pick the account.

Mailchimp should show under Authorized Accounts. The 2023 nav (Account > Integrations) is gone.
How do you sync a display?
- Displays > pick the display > Settings.
- Show Advanced Settings > Sync Integrations > Add Integration > Mailchimp.
- Set the audience and options. Save.
Require Double Opt-in in this card sends Mailchimp's confirmation email. The contact is not mailable in Mailchimp until they click it.
What breaks?
Expired or disconnected. Linked Accounts > the Test Account icon on Mailchimp. Re-auth if it fails.
Permissions. Only Owner or Admin can connect. Mailchimp's user-level docs are the fix, not Privy support.
FNAME must be provided / MMERGE10 must be provided. The Mailchimp audience has required fields Privy is not sending. In Mailchimp: Audience > Settings > Audience fields and |MERGE| tags. Uncheck every required field except email.
How do you remove it?
Linked Accounts > Mailchimp > delete icon.
Frequently asked questions
Do I set this once for the whole account?
No. Per display.
Should I use Privy Email and Mailchimp together?
No. Pick one sender. Dual sending splits the list and the attribution.
Integrations index: Privy integrations.
Written and reviewed by

SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
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