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How to Integrate Privy with Mailchimp

Emel DalabasmazUpdated August 23, 20261 min read

Privy still syncs Convert signups to Mailchimp. Link the accounts, then add a rule on each display. You must be the Mailchimp Owner or Admin. Vendor source: Sync Contacts to Mailchimp.

Use this when Mailchimp sends and Privy captures. Skip it if Privy Email is the sending tool.

  1. Privy Settings > Linked Accounts.
  2. Available Integrations > Mailchimp.
  3. Log in, accept permissions, pick the account.
Integrations tab, searching ESP among the choices on the Privy dashboard on purple background

Mailchimp should show under Authorized Accounts. The 2023 nav (Account > Integrations) is gone.

How do you sync a display?

  1. Displays > pick the display > Settings.
  2. Show Advanced Settings > Sync Integrations > Add Integration > Mailchimp.
  3. Set the audience and options. Save.

Require Double Opt-in in this card sends Mailchimp's confirmation email. The contact is not mailable in Mailchimp until they click it.

What breaks?

Expired or disconnected. Linked Accounts > the Test Account icon on Mailchimp. Re-auth if it fails.

Permissions. Only Owner or Admin can connect. Mailchimp's user-level docs are the fix, not Privy support.

FNAME must be provided / MMERGE10 must be provided. The Mailchimp audience has required fields Privy is not sending. In Mailchimp: Audience > Settings > Audience fields and |MERGE| tags. Uncheck every required field except email.

How do you remove it?

Linked Accounts > Mailchimp > delete icon.

Frequently asked questions

Do I set this once for the whole account?

No. Per display.

Should I use Privy Email and Mailchimp together?

No. Pick one sender. Dual sending splits the list and the attribution.

Integrations index: Privy integrations.

Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing