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How to Integrate Privy with Smile.io

Emel DalabasmazUpdated August 23, 20262 min read

Privy still connects to Smile.io. After you link the accounts, Privy imports Smile customers (large lists can take days) and then keeps new ones in sync. You can reward a Convert signup, target a display by points or VIP tier, and merge those fields into email. Vendor source: Integrate Privy and Smile.io.

  1. Privy Settings > Linked Accounts.
  2. Available Integrations > Smile.io.
  3. Log in to Smile and Authorize.
Authorizing the integration of Privy and Smile.io on purple background

The 2023 Account dropdown path is gone.

Which fields land in Privy?

Field Meaning
smileio_points_balance Current points
smileio_vip_tier VIP tier name from Smile
smileio_referral_url The member's referral URL
smileio_state member, candidate, or excluded/disabled
smileio_updated_at Last Smile update

Use them in display targeting, segments and merge tags. They only fill when Privy can identify the visitor and Smile has a value.

Filling the field types on Privy dashboard for the integration

How do you reward a signup?

On the display: Settings > Show Advanced Settings > Sync Integrations > Smile.io account, activity Sign up for an offer. Save.

Privy adds that activity to Smile when you connect. Set the point value in Smile's Points section, not in Privy.

How do you target a display?

Settings > Audience Targeting > Add condition > Custom fields > the Smile property. Set field type (number for points, text for VIP tier), operator and value. Example: smileio_state is member, so the popup only shows to people already in the program. Without that rule, merge tags on the popup will render blank for strangers.

Merge tags for displays and emails:

  • Points: {{ contact.custom_fields.smileio_points_balance }}
  • VIP: {{ contact.custom_fields.smileio_vip_tier }}
  • Referral URL: {{ contact.custom_fields.smileio_referral_url }}
  • State: {{ contact.custom_fields.smileio_state }}

In the email editor, insert them from the Merge Tag menu. Segment the send (points greater than 1, or state is member) so the tag has something to print.

Frequently asked questions

Did this feature move to Attentive?

No. Smile.io is still a Privy Linked Account. Loyalty data does not require Attentive.

How long does the first import take?

Minutes for a small program. Privy says several days for a large one. New members after the link are real time.

Product: Privy. Integrations: Privy integrations.

Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing