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How to Set Up a Site on Sumo?

Emel DalabasmazUpdated August 23, 20262 min read
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Status (August 2026): Sumo no longer sells under that name. sumo.com is an unrelated product. Create or add sites in BDOW (login: app.bdow.com). Vendor install docs: How to install BDOW!. Product status: Sumo.
the female figure sitting and dealing with her laptop to set up a site on Sumo

If you are starting a new popup, skip this page and use a living builder. Ranked options: Sumo alternatives.

Archival steps (Sumo Account Manager)

These are the 2023 steps for adding a site on an existing Sumo account.

1. Log in to your Sumo Account Manager (historically sumo.com/sites).

2. Click on the "Add New Site" button on Your Sites page.

Your Sites page and the Add New Site button on the corner

3. Enter the URL of the new site, then click "Add Site".

the Add Site button on the Sumo modal

4. Copy the installation code.

the installation code of Sumo for the website

Paste that code between the tags of the site's main page (usually the index file), assuming you have file access.

The old "go to Sumo and log in" URL was sumo.com/login. Use app.bdow.com/login now.

Note

You need write access to the theme or a tag manager. Pasting the snippet without that access does nothing.

Extra tips (still true of a leftover snippet)

  1. Verify the site URL. Include https://.
  2. Code placement. Between the <body> tags. Inside <head> or outside <body> was a common miss.
  3. Clear cache after adding the code.
  4. Ad blockers can hide the launcher while you test.
  5. Showit users should use the native Site ID field, not a manual paste. BDOW's Showit article is the current path.

FAQs

What if the old Sumo code is on the page and nothing happens?

The domain behind the snippet may still call SumoMe hosts. Log in at app.bdow.com and confirm the Site ID matches. If sumo.com/sites 404s, that is expected: sumo.com is no longer this product.

Can I still add several websites?

BDOW's public Plus plan is 1 site; Pro is 3 sites (bdow.com/pricing, 23 August 2026). The old "add as many as you like" copy on this page is not a current offer.

Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing